Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Aaron Cavanaugh

Farmington

Summary

Results-driven professional with strong background in achieving high-impact outcomes in advertising. Skilled in problem-solving, critical thinking, and effective communication. Known for being a team player and adapting to evolving needs. Adept at utilizing analytical skills to drive success.

Overview

7
7
years of professional experience
1
1
Certification

Work History

PPC Intern

Mudd Advertising
01.2025 - 05.2025
  • Launched ads using Google Ads, Facebook Ads, and Basis for dealerships nationwide
  • Successfully created and executed multiple ad campaigns
  • Managed campaign budgets using Shape and monitored data to prevent overspend and underspend each month
  • Collaborated with team members to develop strategies and actively grow conversions, impressions, clicks, and performance of ads, ensuring client's goals were achieved
  • Gained valuable industry experience and obtained certifications in Google Search, Facebook Ads & Facebook Marketing

Welcome Desk Supervisor

University of Northern Iowa Recreation Center
10.2023 - 10.2024
  • Managed the welcome desk operations, ensuring smooth and efficient service to patrons
  • Handled inquiries and provided information about the facility and its services
  • Oversaw fast-paced front desk operations and guests' needs at busy facility
  • Maintained a clean and presentable Welcome Desk area
  • Signed up and managed patron gym memberships, providing pricing information and completing sales

Manager

City of Apple Valley
07.2024 - 08.2024
  • Led a team of 80+ lifeguards managing scheduling, staff and patron conflict resolution, and daily operations
  • Communicated important information regarding emergencies to lifeguards, recreation supervisors, and recreation managers when necessary
  • Coordinated resource allocation to optimize staffing levels at a facility with a max capacity of 1600

Head Lifeguard

City of Apple Valley
06.2022 - 08.2024
  • Instructed and led 80+ lifeguards on lifeguarding, CPR/AED, and first aid practices in accordance with American Red Cross Standards
  • Created and led two in-service training sessions a week with the most recent and relevant Red Cross information
  • Remained attentive and confident while guarding assigned zone
  • Ensured daily operations ran smoothly
  • Performed necessary first aid and saves when needed

Lifeguard

City of Apple Valley
07.2018 - 08.2022
  • Instructed and led 80+ lifeguards on lifeguarding, CPR/AED, and first aid practices in accordance with American Red Cross Standards
  • Created and led two in-service training sessions a week with the most recent and relevant Red Cross information
  • Ensured daily operations ran smoothly
  • Performed necessary first aid and saves when needed
  • Ensured swimmer safety by vigilantly monitoring pool area and enforcing rules

Education

Bachelor of Arts - Interactive Digital Studies (IDS): Digital Advertising & Digital Music; Minor in Marketing

University of Northern Iowa
Cedar Falls
05.2025

Skills

  • PPC Marketing
  • Google SEO, Google Analytics, and Google Tag
  • Google Ads, YouTube Ads, and Facebook Ads
  • Shape
  • Adobe Creative Suite: Photoshop & Illustrator
  • Microsoft Office Suite
  • Keyword research
  • Performance reporting

Websites

Certification

Google Ads Search Certification

Timeline

PPC Intern

Mudd Advertising
01.2025 - 05.2025

Manager

City of Apple Valley
07.2024 - 08.2024

Welcome Desk Supervisor

University of Northern Iowa Recreation Center
10.2023 - 10.2024

Head Lifeguard

City of Apple Valley
06.2022 - 08.2024

Lifeguard

City of Apple Valley
07.2018 - 08.2022

Bachelor of Arts - Interactive Digital Studies (IDS): Digital Advertising & Digital Music; Minor in Marketing

University of Northern Iowa

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