Aaron Gregerson

As EVP and Chief Operating Officer, I lead day-to-day operations of MarketMatch, delivering the highest quality product for our clients. I am responsible for managing the client services and creative services teams internally while also managing external client relations. As the Chief Digital Officer at MarketMatch, I am responsible for directly managing day-to-day client projects and leading the company's digital marketing department.

• Develop and execute strategic plans to achieve client and internal growth goals.
• Directed technological improvements and platform conversions to streamline operations and increase efficiencies.
• Lead the digital marketing team to achieve record ad sales and surpassed client digital growth expectations.
• Managed financial, operational, and human resources to optimize business performance.
• Oversaw company-wide changes to modernize procedures and improve organizational dynamics.
• Oversaw marketing, advertising, and new product development for more than 30 client relationships.
• Initiated and executed strategies that realized steady growth of the company over a 10-year period.

• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Motivated team members to meet and exceed sales targets.
• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Met with clients to discuss project updates, marketing options and future growth goals.
• Managed a client load up to 22 clients during my tenure.

• Continually maintained and improved the credit union's reputation and positive image with members and in markets served.
• Oversaw and executed the preparation of marketing copy, images, videos, emails, website content, and other collateral.
• Recommending strategies to promote brand effectiveness and develop long-term member growth for the credit union.
• Generated sponsorships with General Mills corporate to enhance marketing objectives and improve the credit union's brand image.
• Captured new members by optimizing business development strategies and launching products to diversify offerings.
• Represented the credit union on a country-wide tour of General Mills plant locations to grow new memberships and improve our brand reputation.

• Maintained professional and impeccable environment for employees and customers.
• Supported staff with training, guidance confidence to achieve desired sales targets.
• Coached employees on upselling products and recommending enhanced services.
• Managed customer service at the retail branch level to ensure customers felt welcomed and heard during their interactions.