Abby Anthony
Delano,MN
Summary
Sales enablement and commercial leader with 10+ years of field sales and revenue ownership experience, complemented by 1+ year of clinical and sleep medicine expertise at Inspire. Proven at guiding field strategy, driving accountability, and standardizing execution across sales teams. Brings the credibility of a quota-carrying background and operational leadership to build scalable processes, align teams, and translate strategy into consistent commercial results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Product Marketing Manager, Med Pro Marketing
Inspire
09.2024 - Current
- Apply 10+ years of field sales and revenue ownership experience to guide commercial strategy and enablement priorities.
- Develop standardized messaging, talk tracks, and selling frameworks that support therapy awareness, consult readiness, and patient progression.
- Leverage 1+ year of clinical and sleep medicine expertise to translate complex concepts (OSA burden, outcomes, Inspire V, supine considerations) into sales-ready language.
- Serve as a connector between sales, clinical, and marketing to ensure tools are both clinically accurate and commercially executable.
- Drive consistency and accountability through improved resource organization, launch processes, and communication rhythms.
- Support Territory Managers and Inside Sales by aligning enablement to pipeline realities and field execution needs.
Account Manager
Sonova
07.2023 - 09.2024
- Owned a $10.6M annual book of business with full accountability for revenue growth, forecasting, and pipeline health.
- Consistently exceeded sales targets through disciplined territory planning, consultative selling, and pipeline management.
- Guided customer sales strategy by identifying growth opportunities and improving conversion through standardized selling approaches.
- Developed sales tools and executive business reviews that strengthened competitive positioning and long-term retention.
Regional Manager
Audigy Medical
01.2021 - 07.2023
- Led regional sales execution with direct accountability for quotas, forecasting accuracy, and revenue outcomes.
- Implemented standardized sales processes and workflows across districts to improve consistency and execution quality.
- Coached sales representatives on pipeline strategy, closing execution, and territory planning.
- Aligned regional activity to national strategy, driving sustained revenue growth.
Director of Operations
Arizona HearCare Network
01.2020 - 01.2021
- Held full P&L responsibility for a $1.5M business, with accountability across revenue, margin, cost control, and operational performance.
- Led both sales and operational strategy, ensuring alignment between patient intake, conversion, provider execution, and financial outcomes.
- Designed and implemented standardized processes for claims, patient workflows, and provider operations—improving efficiency and driving a 20% YoY increase in revenue.
- Used performance data and reporting to guide prioritization, resource allocation, and growth strategy.
- Strengthened payer, provider, and referral relationships to support scalable growth and improved patient experience.
Territory Manager
Amplifon
10.2015 - 01.2020
- Partnered with ENT practices to build and scale in-house audiology businesses, guiding workflow design, referral processes, and operational setup.
- Drove 15–18% annual growth across a $9M territory through hands-on field execution and disciplined pipeline management.
- Standardized sales and operational processes to improve patient conversion, referral utilization, and revenue consistency.
- Served as a strategic advisor to practice leadership, delivering training and performance guidance to support sustainable growth.
Education
MBA -
University of Minnesota
Bachelor of Science - Communications
University of Minnesota Duluth
Bachelor of Science - Exercise Science
University of Minnesota Duluth
Skills
Sales Enablement Field Sales Accountability Pipeline Development
Sales Process Standardization Territory & Account Strategy
Clinical & Sleep Medicine Translation Therapy Awareness Strategy
Cross-Functional Alignment Showpad CRM / Salesforce
Training & Coaching Operational Leadership Workflow Implementation
Certification
COPM-C
Languages
Sign Language
Timeline
Product Marketing Manager, Med Pro Marketing
Inspire
09.2024 - Current
Account Manager
Sonova
07.2023 - 09.2024
Regional Manager
Audigy Medical
01.2021 - 07.2023
Director of Operations
Arizona HearCare Network
01.2020 - 01.2021
Territory Manager
Amplifon
10.2015 - 01.2020
MBA -
University of Minnesota
Bachelor of Science - Communications
University of Minnesota Duluth
Bachelor of Science - Exercise Science
University of Minnesota Duluth