Aidan Brien Coleman
Minneapolis
Summary
Dynamic marketing professional with extensive experience in developing innovative strategies, executing impactful campaigns, and leveraging analytics to drive results. Expertise in utilizing data-driven insights to enhance marketing initiatives and maximize return on investment. Proven ability to craft compelling content that captivates target audiences and fosters brand growth. Committed to continuous improvement and staying ahead of industry trends to deliver exceptional outcomes.
Overview
8
8
years of professional experience
Work History
Marketing Specialist II
Optum Serve
Eden Prairie, MN
12.2021 - Current
- Executed SalesForce email communication campaigns for federally funded COVID-19 Programs regarding testing, vaccinations, and preventative care of coronavirus to over 2.5 million recipients
- Implemented Account-Based Marketing (ABM) campaigns for federal audiences including Health and Human Services and Veteran Affairs, resulting in a 74% increase in qualified leads for the business
- Managed brand transition for Global Medical Services team from UnitedHealthcare to Optum Serve, from website pages to creation of new collateral
- Directed multiple internships through the UHG Summer program, teaching them the complex matrix of UnitedHealth Group, preparing them for a career in a corporate setting
- Researched, conducted and analyzed Optum Serve's annual brand survey against top competitors and disseminated results to organizational leaders
Marketing Coordinator
The Colorado Chautauqua
11.2019 - 11.2021
- Designed and executed engaging advertisement campaigns to drive users to Chautauqua.com, resulting in a 140% increase in website traffic over previous years
- Promoted over 100 Chautauqua performances using organic and paid social, email marketing software, and print materials
- Collaborated with Hospitality and Support Departments to execute and manage large-scale community events (2,000+ participants), including Art in the Park and WinterFest
- Built new organizational website with internet marketing team using WordPress, garnering 40,000 monthly users
- Wrote regular website content to maintain engagement of Boulder community during 2020 – 2021 COVID-19 pandemic
- Designed and built public event ticketing pages using AudienceView for over 200 concerts and shows
- Managed Chautauqua membership concerns, rapidly responding to inquiries to ensure customer satisfaction
Digital Marketing Specialist
Food Works Inc.
04.2018 - 09.2019
- Managed and tracked sponsor and partner social media obligations and the overall social media calendar
- Created engaging presentations for various television show pitches using multiple presentation softwares (PowerPoint, Keynote)
- Worked as an associate producer and production assistant during live shoots in kitchen studio and the field
- Designed social media contests with Digital Director to engage fans and increase aggregate social media following to over six million followers across Facebook, Instagram, and Twitter
- Edited short-length social media videos using Premiere Pro
Intern – Digital Team
10.2017 - 04.2018
- Developed, created, published and analyzed social media content across six Andrew Zimmern social media profiles
- Planned and executed timely and compelling digital and social media campaigns to engage fans in culinary literacy and the Andrew Zimmern brand
- Assisted in execution of AZ Cooks digital video series including participation in the filming of live shoots in the kitchen studio and various tasks related to post production and video distribution
- Created a weekly newsletter, distributed through MailChimp, promoting items from e-commerce shop
Education
Bachelor of Arts - Strategic Communications, Public Health
University of Minnesota – Twin Cities
Minneapolis, MN05-2017
Skills
- Accomplished in Adobe Creative Cloud (Photoshop, Indesign, Illustrator, Premiere Pro)
- Versed in Facebook Business Manager, Sprout Social, and other social media marketing tools
- Skilled at content creation through email marketing platforms, including Salesforce and Marketo
- Experienced with project management solutions like Workfront
- Adept at using Microsoft Office tools
- Social media savvy in both paid and organic social content
Languages
Spanish
Timeline
Marketing Specialist II
Optum Serve
12.2021 - Current
Marketing Coordinator
The Colorado Chautauqua
11.2019 - 11.2021
Digital Marketing Specialist
Food Works Inc.
04.2018 - 09.2019
Intern – Digital Team
10.2017 - 04.2018
Bachelor of Arts - Strategic Communications, Public Health
University of Minnesota – Twin Cities