Alejandro Balardini
Montevideo
Summary
Experienced professional in International Business, Marketing, and Project Development. Passionate about creating value through creative and collaborative strategies to enhance brands and teams. Proven track record in bridging the corporate world and cultural initiatives to develop comprehensive visions that connect business development with disruptive, results-oriented solutions.
Overview
14
14
years of professional experience
Work History
Marketing and Commercial Coordinator
Colectivo 920Conf - FUNGICONF
2021.08 - Current
- Led brand definition and management, developing commercial strategies and communication plans to strengthen the collective's identity
- Managed the network of key contacts, including sponsors and public organizations.
Business Development Consultant
Independent Consultant
2017.01 - Current
- Advised companies across various sectors on internationalization and business development, offering tailored growth strategies
- Collaborated with entrepreneurs and business leaders to define objectives, business, marketing, and sales strategies
- Designed business plans and commercial strategies that facilitated the expansion of companies into international markets.
Executive Coordinator of Communication and Marketing for Investment Promotion
Uruguay XXI
2023.08 - 2024.03
- Managed and coordinated communication and marketing strategies for sectoral teams focused on attracting foreign investment
- Organized and led Uruguay's participation in high-profile international and local fairs, expos, and events
- Led the execution of strategic events aimed at promoting foreign investment in Uruguay.
Business Development Manager & Growth Lead
Xmartlabs
2020.08 - 2022.11
- Led and coordinated the commercial team, aligning efforts in sales, marketing, and operations to maximize company growth
- Designed and implemented growth strategies to drive company expansion into key markets
- Responsible for the full sales cycle, from client prospecting to negotiation and closing deals for software development services
- Represented the company at international expos, building strategic alliances and negotiating with key clients.
Marketing Strategist & Business Developer
UruIT
2019.07 - 2020.06
- Developed and implemented marketing and business development strategies to increase the company's presence in new markets
- Worked closely with the executive team to identify growth opportunities and define action plans for commercial expansion
- Coordinated participation in international events and managed key business opportunities.
Support Coordinator and Co-Host
CreativeMornings/Montevideo
2016.02 - 2019.11
- Led sponsor outreach and managed logistics for over 35 monthly events dedicated to the creative community
- Responsible for general coordination during events, ensuring their smooth execution.
Marketing Specialist
PedidosYa
2018.10 - 2019.05
- Monitored and optimized key performance indicators (NPS, KPIs) to improve customer experience and product performance
- Developed and executed market research to gain valuable insights into user needs
- Collaborated closely with design and development teams to translate insights into tangible product improvements.
Program Executive
Endeavor
2017.03 - 2018.05
- Designed and executed the mentorship program 'Emprendemos Juntas,' focused on supporting women entrepreneurs
- Coordinated individual and group mentoring sessions, connecting entrepreneurs with leaders in the business ecosystem
- Provided strategic advice to over 60 local startups, helping to drive their growth and consolidation.
Logistics Coordinator & Account Manager
FoodForward
2013.10 - 2015.07
- Managed logistics for commodity distribution to over 20 countries, ensuring efficient operations and compliance with international regulations
- Oversaw the legal and financial documentation required for international transactions, ensuring proper execution
- Led the development of new business lines, focused on high-quality products for international markets.
International Relations Representative and Director
Uruguayan American Football League (LUFA)
2010.04 - 2013.12
- Represented LUFA at international congresses and matches, building key relationships with regional leagues
- Coordinated and promoted international events and matches with leagues and teams.
Education
Postgraduate in Marketing -
Universidad de la República (UDELAR)
10.2018
Bachelor's Degree in International Business -
Universidad Católica del Uruguay
01.2016
Exchange Program -
Emporia State University
Kansas, USA12.2015
Skills
- Meeting Coordination
- Organizational Leadership
- Executive Support
- Consulting
- Event Coordination
- Project Coordination
- Relationship Building
- Process Improvement
- Work Planning and Prioritization
Languages
Spanish
First Language
English
Proficient (C2)
C2
Portuguese
Beginner
A1
Italian
Beginner
A1
References
References available upon request.
Timeline
Executive Coordinator of Communication and Marketing for Investment Promotion
Uruguay XXI
2023.08 - 2024.03
Marketing and Commercial Coordinator
Colectivo 920Conf - FUNGICONF
2021.08 - Current
Business Development Manager & Growth Lead
Xmartlabs
2020.08 - 2022.11
Marketing Strategist & Business Developer
UruIT
2019.07 - 2020.06
Marketing Specialist
PedidosYa
2018.10 - 2019.05
Program Executive
Endeavor
2017.03 - 2018.05
Business Development Consultant
Independent Consultant
2017.01 - Current
Support Coordinator and Co-Host
CreativeMornings/Montevideo
2016.02 - 2019.11
Logistics Coordinator & Account Manager
FoodForward
2013.10 - 2015.07
International Relations Representative and Director
Uruguayan American Football League (LUFA)
2010.04 - 2013.12
Postgraduate in Marketing -
Universidad de la República (UDELAR)
Bachelor's Degree in International Business -
Universidad Católica del Uruguay
Exchange Program -
Emporia State University
Similar Profiles
Priscilla GanPriscilla Gan
Seeking Other Jobs in Different Industries at -Seeking Other Jobs in Different Industries at -
Zachary BorgenZachary Borgen
Project Manager at -Project Manager at -
Ludmilla De Medeiros KunzlerLudmilla De Medeiros Kunzler
Sabbatical Year at -Sabbatical Year at -