Alexandra Nordlund
Minneapolis
Summary
Commerce media expert with experience leading a $20M+ annual investment portfolio across retail media networks and third-party commerce partners for a Fortune 500 CPG client. Trusted strategic advisor with expertise in developing integrated investment strategies, influencing senior stakeholders, and identifying growth opportunities that drive measurable business outcomes.
Overview
10
10
years of professional experience
Work History
Director, Commerce Experience
Arc Worldwide (Publicis Groupe)
Remote
02.2023 - Current
- Own a $20M+ annual commerce media portfolio for a Fortune 500 CPG client, leading strategic planning, budget allocation, and performance optimization.
- Serve as the primary strategic advisor to senior client stakeholders, shaping annual and campaign-level investment strategies through recommendations grounded in business objectives, performance insights, and evolving market opportunities.
- Evaluate retail media networks and third-party commerce partners through competitive RFPs, recommending the optimal partner mix and investment to achieve campaign objectives and drive business growth.
- Unlock incremental funds by assessing evolving business needs and recommending the ideal investment and strategy to maximize business outcomes and remain competitive within the market.
- Coach and develop a Commerce Media Strategist through mentorship, performance coaching, and delegated task ownership, strengthening team capabilities and accelerating professional growth.
Lead Account Manager, Roundel | Food & Beverage
Target
Minneapolis, MN
05.2022 - 02.2023
- Manage $25MM in managed service program revenue for Coca Cola, Starbucks Cafe and Mondelez within Roundel's Food & Beverage category.
- Lead client meetings to align on program KPI’s and collaborate on omni-channel strategies to drive sales for key brands & the Target enterprise.
- Leverage category insights, media planning tools and 1st party data to drive results-focused creative & media strategies for 100+ solo & multi-brand campaigns annually.
- Effectively plan and execute each step of the end-to-end program timeline, ensuring programs are delivered on time and within budget.
- Collaborate with creative partners on design strategy to ensure content aligns with client & Target branding.
Manager, Account Management | Food & Beverage
Target
Minneapolis, MN
09.2019 - 05.2022
Account Director
Rocket55 - Digital Agency & Google Premier Partner
Minneapolis, MN
12.2017 - 09.2019
- Strategically drive the agency's key accounts, with an annual retainer of $600k+ and $2.5MM+ in digital ad spend.
- Manage team of 8 Account Managers: Hiring, lead reviews, provide consistent feedback/ongoing training, drive culture and prioritize professional development for each individual.
- Oversee 120+ client marketing strategies, driving positive results while maintaining optimal profitability for Rocket55.
- Implement & improve upon company-wide processes/tools, including: Time tracking & resource allocation, workflow optimization, client onboarding, satisfaction evaluations, etc.
- Participate in weekly Leadership Team meetings, promoting effective collaboration between each department.
Account Manager
Rocket55
Minneapolis, MN
04.2016 - 09.2019
Education
Bachelor of Arts -
Concordia College
Moorhead, MNSkills
Retail & Commerce Media Strategy
Annual Planning & Investment Strategy
RMN & 3P Commerce Partnerships
Executive Stakeholder Presentations
Team Leadership & Development
Client Services
Timeline
Director, Commerce Experience
Arc Worldwide (Publicis Groupe)
02.2023 - Current
Lead Account Manager, Roundel | Food & Beverage
Target
05.2022 - 02.2023
Manager, Account Management | Food & Beverage
Target
09.2019 - 05.2022
Account Director
Rocket55 - Digital Agency & Google Premier Partner
12.2017 - 09.2019
Account Manager
Rocket55
04.2016 - 09.2019
Bachelor of Arts -
Concordia College