Alexis Flanagan
Minneapolis
Summary
As a strategic and collaborative marketing leader, I am driven by the impact of my work on business outcomes, customer satisfaction, and team success. My passion for understanding and addressing customer needs fuels my ability to lead teams in quickly implementing innovative solutions that deliver exceptional value and drive growth. Known for recruiting and developing talent, I foster a supportive and collaborative environment that empowers growth and success.
Overview
21
21
years of professional experience
Work History
Senior Marketing Manager, Lodging & LTC Segments
ECOLAB
12.2022 - Current
- Drive growth strategy and activation for Lodging & Long Term Care segments, totaling >$900M in sales
- Lead cross-functional strategy alignment & engagement activities across broader Hospitality team
- Launched Lodging Lockdown sales initiative, driving over $25M in strategic new business gains
- Extensive experience in building and executing segment, product, and sales activation strategies to drive growth across all Institutional customer segments, including Lodging, Long-Term Care, Facilities, Education, Healthcare, and Foodservice. Proven record of success in working cross-functionally and managing and developing high-performing teams to launch successful initiatives and customer-centric innovations that strengthen our brand value and enhance customer relationships.
Senior Marketing Manager, Facilities Strategic Business Unit & Channels
ECOLAB
09.2020 - 12.2022
- Drove segment and channel strategy for transformational growth of the newly created Facilities SBU
- Partnered with sales on strategies and presentations for key customers and prospects, helping to exceed new business targets by >17%
- Initiated omni-channel brand campaign to strengthen industry perception and awareness of Ecolab’s public health expertise, exceeded benchmarks across all key metrics, driving growth, and increasing team morale
- Led industry partnerships, including thought leadership opportunities and ISSA trade show
- Launched digital innovations including On Demand Digital training and the Cleaning Verification Program
- Received Global Marketing Excellence Award for Transformational Leadership in adapting Ecolab Science Certified for facilities and education customer needs
Senior Marketing Manager, LTC & Facilities Segments
ECOLAB
02.2019 - 09.2020
- Developed team and strategy for emerging segments; supported change management through re-org
- Partnered with VP of sales to develop and advance strategic imperatives to win in facility care, laying groundwork for carve-out of the Facilities Strategic Business Unit
- Launched Operation Ignite, increasing LTC corporate account gain rate +38% vs. prior year
- Selected to lead Value Delivery breakout session at national sales meeting, introducing division value proposition and new sales tools to improve value creation, communication, and capture
- Provided expertise to develop COVID response training materials and webinars
Senior Marketing Manager, Housekeeping & Hand Hygiene
ECOLAB
02.2018 - 02.2019
- Managed team of 3 direct reports and led strategy for categories totaling >$225M, exceeding plan by >3%
- Led team through multiple global innovation launches, including high-profile Scrub Free product launch, generating $472K within 3 months and exceeding launch projections
Marketing Manager, Hand Hygiene
ECOLAB
05.2016 - 02.2018
- Managed strategy and innovation pipeline for $85M category with global and cross-divisional coordination
- Led global strategy and communication of triclosan removal to proactively address changing FDA regulations, including rationalization & replacement of 30+ SKUs totaling over $40M in US sales
- Built robust innovation pipeline, aligned team, and successfully launched 4 new products within a year
Marketing Manager, Water Solutions
ECOLAB
06.2014 - 05.2016
- Partnered with sales on major corporate account rollouts and creation of selling tools that increased program visibility and popularity with the field, driving double digit sales growth
- Drove innovation by leading the development and launch of ECO-350 and SED10S+ and growing High Capacity Filtration to a >$10M platform, far surpassing growth targets each year
- Continuously improved softener lease and service processes, contributing to three consecutive years of >15% top-and-bottom-line softener program growth
Assistant Marketing Manager, Long Term Care
ECOLAB
08.2012 - 05.2014
- Championed LTC training delivered to all 3,000+ Institutional sales associates at the Area Cascade meetings; led train the trainer sessions and presented at 8 Area meetings across the US & Canada
- Developed and launched Full Program for LTC with per resident day cost guarantee for corporate accounts
- Led development and field testing of LTC Cleaning Protocol, including customer immersion and VOC/VOB
- Received Global Marketing Excellence Brand Building Award for LTC industry & thought leadership strategy
Marketing Intern, Institutional Foodservice Marketing Communications
ECOLAB
06.2011 - 08.2011
- Led the implementation of a call center sales pilot, including strategy development and sales training, resulting in a 13% conversion rate and a projected $1M in annual incremental revenue
Financial Analyst II, Supply Chain Logistics
GENERAL MILLS
01.2009 - 12.2010
- Led monthly financial tracking and semi-annual budgeting process for warehousing and foodservice division logistics budgets totaling $230 million; Nominated for Champions of Finance award for planned project
- Built a strong foundation and breadth of experience through the Finance Leadership Development Program, driving profitable volume growth, innovation, competitive analysis, and improved planning and forecasting.
Financial Analyst I, Big G Cereal Marketing Division
GENERAL MILLS
01.2007 - 01.2009
- Managed planning processes & new product development for brands totaling $415 million in net sales
- Provided financial leadership for competitive analysis project that led to $1.5 million in savings
Financial Analyst, Field Sales
GENERAL MILLS
01.2006 - 01.2007
- Piloted & defined newly created analyst role, which was expanded to two roles upon my promotion
- Presented product mix analyses and strategies for the Sales teams to maximize profitable volume growth
Education
Master of Business Administration - Marketing, Strategy, and Managing Organizations
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
Bachelor of Business Administration - Finance and International Business; Certificate in Spanish for Business
UNIVERSITY OF WISCONSIN - MADISON
Skills
- Strategic planning
- Sales leadership
- Cross-functional collaboration
- Customer segmentation
Accomplishments
- Received “Marketing Excellence Award” for Long Term Care segment brand building and Ecolab Science Certified for Facilities.
Languages
Spanish
Limited Working
Timeline
Senior Marketing Manager, Lodging & LTC Segments
ECOLAB
12.2022 - Current
Senior Marketing Manager, Facilities Strategic Business Unit & Channels
ECOLAB
09.2020 - 12.2022
Senior Marketing Manager, LTC & Facilities Segments
ECOLAB
02.2019 - 09.2020
Senior Marketing Manager, Housekeeping & Hand Hygiene
ECOLAB
02.2018 - 02.2019
Marketing Manager, Hand Hygiene
ECOLAB
05.2016 - 02.2018
Marketing Manager, Water Solutions
ECOLAB
06.2014 - 05.2016
Assistant Marketing Manager, Long Term Care
ECOLAB
08.2012 - 05.2014
Marketing Intern, Institutional Foodservice Marketing Communications
ECOLAB
06.2011 - 08.2011
Financial Analyst II, Supply Chain Logistics
GENERAL MILLS
01.2009 - 12.2010
Financial Analyst I, Big G Cereal Marketing Division
GENERAL MILLS
01.2007 - 01.2009
Financial Analyst, Field Sales
GENERAL MILLS
01.2006 - 01.2007
Bachelor of Business Administration - Finance and International Business; Certificate in Spanish for Business
UNIVERSITY OF WISCONSIN - MADISON
Master of Business Administration - Marketing, Strategy, and Managing Organizations
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
ADDITIONAL DATA
- Ecolab Involvement: Led 2023 Global Institutional Marketing Excellence Awards selection process & ceremony, Kellogg Campus Recruiting Lead; Talent Development Mavericks, MCB Mentor
- Summited Mount Kilimanjaro; Active in USTA 4.0 tennis leagues
- No Kid Hungry Minneapolis Steering Committee – Coordinated culinary charity events raising >$150K/year
- Conversational in Spanish