AMY GALE MALONEY
Andover
Summary
Dynamic Business Communications Leader with 25 years of experience in aligning strategic goals through impactful storytelling and idea sharing. Expertise in change communications, brand management, media relations and stakeholder management, leveraging analytical skills to navigate complex challenges. Excel in leadership, teamwork, adaptability, ensurring internal and external communications align with orgnaizational goals.
Overview
19
19
years of professional experience
Work History
Director of Development and Communications
CROSS SERVICES
Rogers
07.2024 - Current
- Created and implemented strategic plans for fundraising, marketing, and community engagement.
- Managed brand visibility projects, increasing public awareness of CROSS Services through media relations.
- Enhanced engagement with donors and stakeholders via specialized communication.
- Implemented fundraising initiatives to expand revenue streams.
- Align communication strategies with company values and mission.
- Strategized and executed a CRM implementation to support better data-driven decision-making to enhance fundraising efficiency.
Owner/President
BELIGHTFULL COMPANY, LLC
Andover
05.2023 - Current
- Business and Change Communications Consultant
- Servicing independent clients as well as a independent contract work through Tunheim Partners
- Cargill Protein North America - Full-time Client from May 2019 to October 2023
- Managed change network during SAP implementation affecting over 3000 end users.
- Mentored leadership teams on implementing strategic communications.
- Crafted essential messaging for leadership engagement.
- Managed project kick-off events for key milestones.
- Led development and oversight of super user program ensuring efficient training.
- Developed and managed feedback loop for stakeholder discussions.
- Built a network of change advocates to guide people through change.
- Organized virtual sessions and led change network meetings to support effective advocacy.
- Established robust communications infrastructure for seamless information flow.
- Executed story deliveries at key project milestones.
- Directed creation of intranet site, enhancing communication among project teams and change networks.
Marketing and Development Manager
LYRIC ARTS MAIN STREET STAGE
Anoka
06.2016 - 05.2019
- Company Overview: non-profit theater
- Conceptualized and executed marketing campaigns to boost brand visibility.
- Identified fundraising opportunities through comprehensive market analysis.
- Developed and sustained connections with critical clients and benefactors through consistent engagement.
Director, Global Communications
AVEDA
Blaine
05.2014 - 01.2016
- Created a brand ambassador program for prominent beauty company leveraging their worldwide salon network.
- Executed outreach plans for engaging salon/spa owners and retail locations.
- Crafted internal communications plans to align messaging and strategic initiatives across employees, students, and global teams.
- Supervised strategies for adopting new technologies and innovations.
Public Relations and Communications Consultant
A.M. PR CONSULTING
08.2011 - 05.2014
- Service independent clients as well as several clients through Tunheim Partners
- Also served as a long-term in-house consultant for Target on the Grocery PR team and for the Hub Network
Director, Public Relations and Communications
DISNEY ABC TELEVISION GROUP
Burbank
05.2006 - 08.2011
- Company Overview: ABC Family
- Shows/Movies included: Huge, 10 Things I Hate About You, Greek, Secret Life of the American Teenager, Samurai Girl, Wildfire, Relative Chaos, Snowglobe, Christmas Do-Over, The Circuit, Picture This, Wild Child, etc.
- Negotiated agreements with external organizations to enhance fundraising and charity initiatives along with advertising alliances.
- Coordinated efforts across departments to drive unified campaign outcomes.
- Led internal task force committees developing a pro-social agenda for a television network.
- Directed Change Management efforts during rollout of new initiatives and technologies.
- ABC FAMILY
Education
BS - Mass Communication, Broadcast Journalism; Theatre Minor
ST. CLOUD STATE UNIVERSITY
St. Cloud, MN12.1992
Skills
- Business Communications
- Internal Communications
- External Communications
- Public and Media Relations
- Employee Engagement
- Change Communications
- Change Management (SAP, CRM Systems)
- Change Network Development
- Business Process Development
- Stakeholder Management
- Project Management
- Virtual Event Development and Facilitation
- Fundraising and Development
- Corporate Event/Retreat Planning
- Press Event Management
- Talent Development
- Creative Content Strategy and Development
- Team Leadership
- Strategic Storytelling
- Workshop Development and Facilitation
Timeline
Director of Development and Communications
CROSS SERVICES
07.2024 - Current
Owner/President
BELIGHTFULL COMPANY, LLC
05.2023 - Current
Marketing and Development Manager
LYRIC ARTS MAIN STREET STAGE
06.2016 - 05.2019
Director, Global Communications
AVEDA
05.2014 - 01.2016
Public Relations and Communications Consultant
A.M. PR CONSULTING
08.2011 - 05.2014
Director, Public Relations and Communications
DISNEY ABC TELEVISION GROUP
05.2006 - 08.2011
BS - Mass Communication, Broadcast Journalism; Theatre Minor
ST. CLOUD STATE UNIVERSITY
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