Andrew Scheerger
Jordan
Summary
Dynamic Sales Strategy Leader with a proven track record at Wellmore Holdings, driving trade spend optimization and revenue growth. Expert in pricing strategy and financial modeling, I excel in cross-functional collaboration and team leadership, achieving significant trade promotion effectiveness and enhancing profitability through innovative sales planning tools.
Overview
24
24
years of professional experience
Work History
Sr. Commercial Finance Leader
Oberto Meat Snacks
06.2022 - Current
- Company Overview: (Division of Premium Brands, Inc)
- Lead and Mentor both Sales & Brand Finance Teams, in quarterly and annual financial planning and budgeting
- Lead pricing and trade decisions ensuring profitability of all items
- Partner with Sales, Marketing and Supply Chain on innovation, providing financial details to Gross Margin
- Lead Trade Spend Management monthly close for all Channels ensuring Sales Teams stay within assigned trade rates
- Lead Month End Financial Close for both Brand & Sales Finance teams, ensuring that all accruals are accurate
- (Division of Premium Brands, Inc)
Sales Strategy Leader North America
Wellmore Holdings
11.2023 - 03.2025
- Company Overview: (Private Equity)
- Lead Sales & Trade Planning for North American Sales Teams
- Lead pricing and trade strategy decisions and ensure profitability while staying within promotional spend guardrails
- Lead the creation of Sales Planning and Trade Spend management tools that aid in sales forecasting and trade optimization
- Create Plug & Play Price Elasticity models for Wellmore Brands as well as competition to ensure our Pricing and Trade Promotion activity is optimized
- Manage Trade Spend Management for all Channels ensuring Sales Teams stay within assigned trade rates, optimizing trade while maximizing revenue
- Perform Post Promotion Analytics to ensure Trade Promotion Effectiveness
- (Private Equity)
Sr. Customer Business Sales & Trade Planning Manager
Post Consumer Brands
Lakeville
02.2019 - 05.2022
- Company Overview: (Division of Post Holdings, Inc)
- Prepare and Present weekly Sales and Trade Spend Projections for total Post Consumer Brands, including variance/driver explanations to Chief Customer Officer – presented to CEO each week
- Partner with Sales Strategy/Consumer Insights, Customer Development Organization leaders to manage Brand Initiatives, New Product Launches, SKU Rationalization and provide overall Monthly, Quarterly, and Yearly sales plans and projections
- Lead the creation of sales and trade spend management tools that aid field sales managers in sales and trade optimization
- (Division of Post Holdings, Inc)
Trade Marketing Manager
Post Consumer Brands
Lakeville
04.2018 - 02.2019
- Company Overview: (Division of Post Holdings, Inc)
- Created sales and trade planning tools that optimized sales and trade planning, and aided in Joint Business planning, enabling field sales to increase share
- Managed Pre and Post Promotion Analysis, collaborating with Sales Finance and Category Management helped create optimized sales plans and selling stories for field sales
- Managed New Items/Innovation and Promotional/Pricing Strategies for the Grocery Channel
- (Division of Post Holdings, Inc)
Pricing Strategy & Trade Spend Optimization - TPM Project Leader
jack Links Snacks
Minneapolis
01.2015 - 04.2018
- Company Overview: ($1.5 billion privately held global protein snacks manufacturer.)
- Leader of TPM Implementation Team, managing enterprise-wide implementation through 'go-live' TPM project, and positioning company for 5% to 10% trade spend ROI improvement within the first year
- Directing TPM System operations, training and technically supporting 130-person nationwide field Sales and Broker Team, increasing team productivity, maximizing promotional trade spend and sales volume
- Leading Sales Planning/Trade Spend Analyst team
- Lead team of 5 direct reports in Sales Planning, Pricing/Trade Strategy and SAP TPM sales support and training
- ($1.5 billion privately held global protein snacks manufacturer.)
Trade Marketing Manager
jack Links Snacks
Minneapolis
03.2014 - 01.2015
- Company Overview: ($1.5 billion privately held global protein snacks manufacturer.)
- Trade Marketing Manager – Multiple Channels/Brands, creating/leveraging pricing analytics, trade promotional optimization, and coordinating merchandising strategies that maximize shelf space, advancing brand market presence and market share
- Administering/managing $300 million trade promotion budget, collaborating with field sales and Sales Finance teams to implement Budgets and Trade Spending guard rail parameters, creating go-to-market pricing and promotional strategies, optimizing promotional spend with trade promotion analytics, and achieving 10% top line growth objectives within targeted budget parameters
- ($1.5 billion privately held global protein snacks manufacturer.)
Trade Spend Optimization & Joint Business Planning Manager – Revenue Growth Management
coca cola refreshments North America
Eagan
05.2011 - 05.2014
- Company Overview: ($33 Billion global beverage manufacturer.)
- Developed/implemented trade optimization strategies for major Central US retailers including Target, SuperValu, Albertson's, expanded brand market presence and market share, and consistently hit volume and margin targets
- Trained, mentored, Trade Marketing/Sales Planning Team in Trade Spend Optimization concepts, streamlined/improved Target Joint Business Planning process, and achieved volume and margin objectives
- Served on Revenue Growth Management Team, conducted trade spend analysis, provided trade marketing direction and insight to planning managers, and optimized trade spend
- ($33 Billion global beverage manufacturer.)
Manager of Sales Finance/Sales Planning
claas of North america
Omaha
06.2008 - 05.2011
- Company Overview: ($5 Billion global farming equipment manufacturer.)
- Managed North American sales division budgeting and forecasting processes, prepared/presented monthly executive summary and budget-to-actual and gross-sales-to gross-margin reports to controller, finance director, and VP of sales, and facilitated an informed financial decision-making process
- Mentored and supported 5 finance interns
- Executed financial and ad/hoc reporting processes across 10 North American product categories, and assured reporting accuracy and integrity
- ($5 Billion global farming equipment manufacturer.)
Sales Finance/Trade Spend Management Various Positions
conagra foods
Omaha
09.2001 - 06.2008
- Company Overview: ($11 Billion-dollar global food manufacturer.)
- Managed $100-million Food Service Division Trade Spend budget across all product categories, implemented strategic finance management tactics, and optimized team financial awareness and decision-making processes
- Served as Sales Trade Marketing/Customer Service Department liaison during SAP TPM Implementation, tracked, entered, and approved sales promotions, and assured trade promotion accuracy
- Developed and presented trade marketing promotional reports to senior leaders
- Collaborated with Field Sales Team, audited and validated customer trade promotions, and assured funding allocation accuracy and integrity
- ($11 Billion-dollar global food manufacturer.)
Education
Bachelor of Science - Finance
University of Nebraska
Lincoln, Nebraska12.2001
Skills
- Trade Marketing
- Trade Spend Optimization
- Sales Planning
- Sales Finance
- Pricing Strategy
- P/L Management
- Revenue Growth Management
- Sales and Trade Forecasting
- SKU Rationalization
- Integrated Business Planning
- Cross Functional Partnerships
- Project Management
- Team Leadership
- Relationship Building
- Post promotion analysis
- Sales forecasting
- Trade promotion management
- Pricing strategy
- Financial modeling
- Cross-functional collaboration
- Trade spend optimization
- Data analytics
- Team leadership
- Strategic planning
- Scenario planning
- Team collaboration
- Organizational skills
- Problem-solving aptitude
- Professionalism
- Business strategy
Timeline
Sales Strategy Leader North America
Wellmore Holdings
11.2023 - 03.2025
Sr. Commercial Finance Leader
Oberto Meat Snacks
06.2022 - Current
Sr. Customer Business Sales & Trade Planning Manager
Post Consumer Brands
02.2019 - 05.2022
Trade Marketing Manager
Post Consumer Brands
04.2018 - 02.2019
Pricing Strategy & Trade Spend Optimization - TPM Project Leader
jack Links Snacks
01.2015 - 04.2018
Trade Marketing Manager
jack Links Snacks
03.2014 - 01.2015
Trade Spend Optimization & Joint Business Planning Manager – Revenue Growth Management
coca cola refreshments North America
05.2011 - 05.2014
Manager of Sales Finance/Sales Planning
claas of North america
06.2008 - 05.2011
Sales Finance/Trade Spend Management Various Positions
conagra foods
09.2001 - 06.2008
Bachelor of Science - Finance
University of Nebraska
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