Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Anna Sorenson

Minneapolis

Summary

Forward-thinking marketing professional with proven background executing events and marketing campaigns. Skilled with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Manager

Baker Tilly
08.2023 - Current
  • Proactively developed and implement marketing strategy plans in alignment with firm-wide goals.
  • Orchestrated and lead the management of corporate events for over 600 people, including sponsorship, speaker and venue management.
  • Organized successful trade show exhibits and conference sponsorships, showcasing services effectively to potential clients.
  • Boosted brand awareness and generated leads through paid advertising, social media campaigns, drip email campaigns and other external marketing campaigns and programs.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Coordinated and managed successful industry podcast with more than 75,000 downloads.
  • Implemented data-driven marketing strategies, utilizing PowerBI, Salesforce and other analytics tools to track campaign success and refine tactics as needed.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Mentored and led junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.

Senior Marketing Associate

Baker Tilly
09.2020 - 08.2023
  • Developed promotional strategies and targeted campaigns for the real estate industry.
  • Maintained leads generated through trade shows and marketing campaigns in Salesforce.
  • Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite.
  • Organized and executed large corporate events for more than 500 people.
  • Coordinated sponsorships and memberships with trade associations.

Marketing Associate

Baker Tilly
04.2018 - 09.2020
  • Boosted brand visibility by developing and executing targeted marketing campaigns.
  • Enhanced social media presence with creative content and effective targeting.
  • Coordinated successful trade shows and events, increasing brand exposure and generating new business leads.
  • Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.

Health Care Marketing Assistant

Eide Bailly
09.2017 - 04.2018
  • Wrote and edited proposals for audit, tax and health care consulting.
  • Organized events for the health case team including sponsorships, speaking opportunities and registrations.
  • Assisted in the planning of the 2018 and 2019 hosted conferences.
  • Created ROI reports for events and trades in Salesforce.

Education

Bachelor of Arts - Marketing

University of Iowa
05.2017

Skills

  • Project management
  • Event planning
  • B2B marketing
  • Staff management
  • Marketing campaign development
  • Customer relationship management (CRM)
  • Knowledgeable in PowerBI, Salesforce and Adobe Creative Suite

Certification

Certified Meeting Planner (CMP)

Timeline

Marketing Manager

Baker Tilly
08.2023 - Current

Senior Marketing Associate

Baker Tilly
09.2020 - 08.2023

Marketing Associate

Baker Tilly
04.2018 - 09.2020

Health Care Marketing Assistant

Eide Bailly
09.2017 - 04.2018

Bachelor of Arts - Marketing

University of Iowa

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Anna Sorenson