April Forslin
Prior Lake,MN
Summary
Proven track record in driving sales and expanding customer base. Recognized for emphasis on quality, accountability, and professionalism, consistently achieving impressive results in improving sales and growing businesses. Excel in building successful relationships and possess exceptional communication skills as an Account Executive. Expertise lies in identifying and penetrating markets while leveraging new business opportunities to drive consistent growth. Extensive experience as a Business Development Manager, well-equipped to contribute to the success of any organization.
Overview
16
16
years of professional experience
Work History
Homeschool Educator
Self-employed
05.2019 - Current
- Adapt teaching methods and instructional materials to meet educational needs and adjust accordingly based on feedback.
- Design detailed learning plans and activities to supplement textbook instruction that both engages and motivates their desire to learn.
- Foster student curiosity and interest through creative hands-on activities.
- Modify lessons and curriculum to accommodate diverse learning to meet their abilities and grade levels while still meeting Minnesota State educational requirements.
- Deliver personalized educational, behavioral, and emotional support to enable positive learning outcomes.
- Administer tests and assessments to evaluate student progress and performance.
- Resolve conflict by listening, finding common ground, and teaching relationship skills
- Volunteer at Cornerstone Family Enrichment Co-Op.
Business Development Manager
Cox Automotive
04.2017 - 05.2019
- Company Overview: Media Sales (Autotrader, Kelley Blue Book & Dealer.com)
- Worked closely with the team of Dealer Success Consultants to identify, generate and close new business while proactively communicating account and sales information as well as challenges to their management team.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Responsible for researching, identifying and closing new business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Kept meticulous client notes and updated account information in company databases.
Dealer Success Consultant
Cox Automotive
10.2013 - 04.2017
- Developed and managed a Minnesota & Iowa-based territory which includes initiating calls on dealerships, negotiating contracts and delivering new annualized sales volume.
- Leader in new business development initiatives by establishing and managing new accounts while expanding our market presence and market share.
- Managed a $1 million dollar book of business by conducting field sales calls, reviewing portfolio performance, advertising spend, evaluating consumer trends and recommending strategic value-added products and service offerings.
- Researched competitive market intelligence, developed and executed sales presentations, and negotiated strategic product pricing as necessary.
- Actively worked with my Product Specialists to educate, uncover and identify opportunities with dealers regarding these advanced solutions.
- Collaborated with my Partners in the other Cox Automotive business units as needed in order to address specific needs from my dealers outside of my Media Solutions offerings.
- Autotrader Midwest Region, District 5 Sales Person of The Year, 2016
- Cox Automotive Media Division, President's Club Award Winner, 2016
Independent Agent Representing Aflac
Aflac
02.2013 - 10.2013
- Acted as a trusted advisor by consulting with key decision makers to customize programs to meet their needs
- Explained features of policies to customers and helped determine best policies to meet personal needs.
- Handled policy renewals.
- Actively participated in the development of new accounts
- Responsible for presenting and implementing the new account plans
- Exceeded annual premium (AP) expectations based on Aflac Top Producer goals
- Aflac Honor Clubs 2013 - Recognizing the Top Producers
- Fast Start Honor, Super-Fast Start Honor, Career Track Award, Fireball Honor, and Aflac's Annual Founder's Award
Finance Director
Lockwood Motors
03.2009 - 02.2013
- Presented, marketed, and sold insurance and extended-service-product offerings and generated year over year revenue increases
- Restructured Finance Department operations, implemented secure client financial information and loan documentation procedures and protocols, optimized regulatory compliance, and mitigated corporate risk and liability
- Responsible for hiring, training, developing and mentoring new finance managers to success; conducted their annual performance reviews and communicated with Owner/Dealer Principal on progress of new hires and department goals
- Finance & Sales Training Certificate, Protective Indemnity - Chicago, Illinois
Education
Bachelor of Liberal Studies - Communications, Human Resources, & Social Sciences
University of Iowa
Iowa City, IA05.2002
Commercial Multi-Engine & Single-Engine Instrument Pilot & Flight Instructor -
Iowa Lakes Community College
Estherville, IA05.2002
Skills
- Relationship development
- Verbal and written communication
- Territory management
- Key account management
- Proposal development
- Competitive intelligence
- Sales presentations
- Market penetration
- Prospecting
- Salesforce management
Timeline
Homeschool Educator
Self-employed
05.2019 - Current
Business Development Manager
Cox Automotive
04.2017 - 05.2019
Dealer Success Consultant
Cox Automotive
10.2013 - 04.2017
Independent Agent Representing Aflac
Aflac
02.2013 - 10.2013
Finance Director
Lockwood Motors
03.2009 - 02.2013
Bachelor of Liberal Studies - Communications, Human Resources, & Social Sciences
University of Iowa
Commercial Multi-Engine & Single-Engine Instrument Pilot & Flight Instructor -
Iowa Lakes Community College
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