Arik Rudolph

Overview: Optum Care Delivery, which is the largest healthcare provider in the country with more than 20M patients. Lead team of five charged with acquiring new Medicare patients through B2C, B2B and affiliate channels.

• Led 2024 Medicare annual enrollment campaign across 19 markets, acquiring 17,000+ new patients, that resulted in a 17% YoY reduction in cost per enrollment (CPE)
• Launched affiliate marketing strategy in Q3 2024 through various digital and print healthcare publishers, driving 10,000+ qualified leads and 1,100 new patients by end of 2024, which has resulted in the lowest CPE against all other marketing channels
• Created and executed new brand identity and awareness campaigns, leveraging member stories to bring the Optum brand promise to life which resulted in 5M+ media impressions, 300K+ website visits and 1,200+ qualified leads
• Turned on new patient onboarding program to improve first-year retention that reduced member attrition rate by 9% YoY
• Managed Medicare events strategy with regional marketing teams across 500+ clinic and community centers resulting in 1,600 patient and prospect events with total attendance of 51,000+
• Led the creation, implementation, and staff and sales team trainings for a B2B sales CRM (Salesforce) to track real time status of prospective Medicare patient leads being worked by sales team of 500+ insurance agents nationwide
• Led development of new consumer value proposition messaging for all Care Delivery marketing in 2023
• Advise and approve sponsorship and partnership strategies for regional marketing teams
• Oversee consumer research and insights for national marketing team
• Optum Care Delivery, which is the largest healthcare provider in the country with more than 20M patients

Led team of 25 charged with creating, negotiating and executing 300+ marketing partnerships annually across 19 divisions and 30+ world-class endurance events to drive member acquisition and retention, and advertising revenue.

• Managed advertising sales team and grew annual advertising revenue to $15M (300% over 6-year period) against a $3M expense budget, resulting in the high profit margin of any Life Time division
• Led creation, implementation and sales team training for new sales CRM to track status of 3,000+ advertising leads and 500+ existing clients, resulting in an 12% increase in profit margin within its first year
• Managed marketing activation team responsible for executing more than 200+ club partnerships, and 100+ endurance event sponsorships annually
• Led creative services team responsible for the development of the Life Time media kit and sales materials
• Created (Internal) partner playbook and best practices guide which resulted in a 13% increase in partner retention within its first year
• Partnered with Legal department to negotiate and write terms for 100+ advertising and partnership contracts annually
• Through a strategic partnership, launched a world-class group training class in collaboration with Speedo which generated more than 72M earned media impressions in its first year
• Negotiated sponsorship with Panasonic that reduced capital expenditure investment by $1M while generating $700K in advertising revenue annually
• Managed pre- and post-campaign research, and consumer research panel of more than 40,000 members

Led Community Outreach team of 30-40 part- and full-time staff that marketed and produced 200+ community events and programs annually.

• Created and launched Community Outreach department from scratch with a mission to engage all residents of Minneapolis through community programming
• Led marketing strategy and execution for events produced across 49 community centers annually
• Launched eight new events and programs that generated more than $500,000 annually while attracting more than 500,000 participants
• Oversaw Music and Movies in the Parks programming that hosted more than 300 concerts and 70 outdoor movies annually throughout the summer
• Developed strategy and sold over $1M in sponsorships to fund Community Outreach programming
• Served as chair of Diversity Council in 2012-13 and created the Minneapolis Parks Executive Council to further efforts by engaging leadership and elected officials

• Managed all aspects of this 3-day food and wine event held at the Minneapolis Convention Center
• Managed all vendor and exhibitor logistics
• Coordinated run of show, presenters and event experiences
• Secured Kowalski’s and Panera as strategic partners that sold event tickets at POS in their retail locations, which doubled ticket sales YoY from 2008 to 2009
• Partnered with Make-A-Wish Foundation as official charity to coordinate live and silent auctions that raised $10,000+ annually