Ashley Roy
Andover
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
20
20
years of professional experience
Work History
Director of Marketing
Personal Care Senior Living
05.2024 - Current
- Coordinated with leadership to generate dynamic marketing content and communication tools for promotional campaigns.
- Organized and executed robust, creative experiential marketing events.
- Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
- Prospected new sales leads from directories, referrals and partners.
Director of Sales and Marketing
Volante Senior Living
02.2024 - 05.2024
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Promptly responded to inquiries and requests from prospective customers.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
Director of Sales and Marketing
Walker Methodist
05.2023 - 01.2024
- Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
- Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
Director of Sales and Marketing
Ebenezer/Fairview
07.2022 - 05.2023
- Analyzed sales and marketing data for improved strategies.
- Exceeded sales quotas and increased profitability by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Director of Sales Operations | Licensed Realtor
Exp Realty
08.2021 - 05.2022
- Liaised with other directors and departmental heads to align operational and sales priorities with total company direction.
- Recommended sales strategies for improvement based on regular market research and competitor analysis.
- Built, trained, and managed sales and operational teams to carry out sales initiatives and reach objectives.
- Generated reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
Director of Sales and Technology | Licensed Realtor
Kris Lindahl Real Estate
07.2019 - 08.2021
- Oriented newly hired employees by providing company information, facilitating onboarding processes and establishing position-related requirements.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Served as primary decision-maker for internal technology spending, creating budget guidelines to reduce waste and decrease unnecessary upgrades.
- Analyzed and reported on key performance metrics to senior management.
Director of Customer Service | Licensed Realtor
Barker Hedges Group
07.2015 - 07.2019
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Senior Employment Specialist
Employment Endeavors
01.2005 - 10.2015
- Conducted assessments, interviews and job trials with clients to develop person-centered plans for employment and support
- Provided clients with on-the-job training and employment related support to maintain and retain employment
- Matched clients to open positions based on skills and work requirements.
- Developed relationships with diverse businesses to develop competitive and permanent job opportunities for consumers.
Talent Acquisition Specialist Contractor
UnitedHealth Group
10.2014 - 06.2015
- Sourced, screened and managed SMO and IT candidates through interview process by providing efficient and high-touch experience from engagement stage to offer
- Acted as brand ambassador to educate candidates on culture, career growth, benefits and advantages of working for company
- Served as advisor and strategic liaison to hiring managers and human resources to offer guidance and direction for staffing programs
- Developed and maintained strong working relationships with executives, HR team and hiring managers to foster partnerships that produced consistent results
Human Resource Generalist
Life Time Fitness Inc.
03.2013 - 12.2014
- Educated and advised employees on group health plans, voluntary benefits and 401(k) retirement plans
- Conducted confidential investigations of discrimination, harassment and workplace violence.
- Coached managers through employee engagement, documentation, discipline and performance improvement plans
- Improved operational processes resulting in productivity increase in HR department.
Web Sales Manager
Life Time Fitness Inc.
07.2012 - 03.2013
- Provide leadership, guidance and support for complex service requests.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Responded to internet inquiries and phone calls in timely manner.
- Build and implement back end system searches and tracking reports within Sales Force for increased lead generation.
Education
Bachelor of Arts - Marketing
Metropolitan State University
Saint Paul, MNLicense - MN Realtor
Kaplan University
Skills
- Partnership Development
- Client Relationship Management
- Social Media Marketing
- Competitive Analysis
- Sales training and leadership
- Campaign Management
Timeline
Director of Marketing
Personal Care Senior Living
05.2024 - Current
Director of Sales and Marketing
Volante Senior Living
02.2024 - 05.2024
Director of Sales and Marketing
Walker Methodist
05.2023 - 01.2024
Director of Sales and Marketing
Ebenezer/Fairview
07.2022 - 05.2023
Director of Sales Operations | Licensed Realtor
Exp Realty
08.2021 - 05.2022
Director of Sales and Technology | Licensed Realtor
Kris Lindahl Real Estate
07.2019 - 08.2021
Director of Customer Service | Licensed Realtor
Barker Hedges Group
07.2015 - 07.2019
Talent Acquisition Specialist Contractor
UnitedHealth Group
10.2014 - 06.2015
Human Resource Generalist
Life Time Fitness Inc.
03.2013 - 12.2014
Web Sales Manager
Life Time Fitness Inc.
07.2012 - 03.2013
Senior Employment Specialist
Employment Endeavors
01.2005 - 10.2015
Bachelor of Arts - Marketing
Metropolitan State University
License - MN Realtor
Kaplan University
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