Brenda Ries
Kasson
Summary
Solutions-oriented, dependable, collaborative professional with more than 20 years of healthcare experience in communications, marketing, customer engagement, and brand management. Proficient in content creation, editing, creative oversight, and project management. Excels in relationship management and customer service. Self-starter who can work independently but enjoys a collaborative team environment.
Overview
37
37
years of professional experience
Work History
Communications Lead
Mayo Clinic – Center for Digital Health
03.2022 - Current
- Provide communications consultation and support for CDH leadership, product teams, and employees
- Create and edit content for department websites, newsletters, leadership messages, articles, talking points, department-wide messages, presentations, and videos
- Develop and review communications plans
- Assist with coordination of department and manager meetings
- Create intranet pages using WordPress
- Consistently exceed benchmark open rate of 65% when using Poppulo to distribute department messages
- Assigned work and mentored team members to foster professional growth and balance workloads.
- Member of event planning team that successfully executed department on-site event.
- Collaborated with team in launch of work unit intake form.
Analyst
Mayo Clinic – Center for Digital Health
04.2018 - 03.2022
- Provided interim internal communications support as work unit was being formed
- Managed department communications for Harwick Project
- Served as interim product manager and led a cross-functional team of user experience, content, and development professionals to build department intranet site
- Acted as an advisor in the creation of CDH Connect SharePoint site
- Provided oversight and vendor management for Data and Analytics Product Library; implemented redesign.
Senior Marketing Specialist
Mayo Clinic – Public Affairs
04.2017 - 03.2018
- Responsibilities similar to Marketing Manager role
- Shifted to Public Affairs resulting in job title change
- Marketing lead for Mayo Clinic Healthy Living Resilient Mind digital product; assisted with business requirements, created marketing content, provided agency oversight of marketing plan execution, creative development, and brand review
- Planning and execution of on-site Resilience Seminar including event coordination and support, marketing plan development and execution, and post-event metrics
- Served as brand liaison for Global Business Solutions (GBS) partners and clients including consultation, brand review and troubleshooting.
Marketing Manager
Mayo Clinic – GBS
11.2008 - 04.2017
- Provided marketing support for launch and enhancements of products, including Mayo Clinic Healthy Living portal and coaching and Ask Mayo Clinic nurse line
- Consulted with more than 50 clients to develop communication strategies for promotion of health and productivity products
- Led development and implementation of Promotion Services site, a self-service website, including initial launch and transition to new platform
- Developed and executed annual campaigns to promote engagement and drive utilization for a suite of telephone and online products
- Hired, trained, and managed team of marketing professionals
- Assisted with work unit training and orientation for new GBS employees
- Served on multiple cross-functional product, project, and client teams.
Marketing Communications Coordinator
Mayo Clinic – Global Business Solutions
03.2002 - 11.2008
- Collaborated with leadership on department rebranding following merger of MMSI and Mayo Medical Ventures; provided staff education to support adoption of brand architecture
- Served as marketing lead on implementation team that successfully transitioned more than 30 clients from e-Health platform to Mayo Clinic EmbodyHealth portal
- Provided oversight for creation and execution of a client newsletter featuring promotional best practices
- Served on cross-functional team representing wellness areas across Mayo Clinic, charged with streamlining processes, delivering consistent messages, and creating efficiencies in employee communications
- Developed annual communications plan to support client open enrollment, health plan coverage, and health and wellness programs
- Supported internal communications initiatives.
Advertising Director
FCS Distributors, Inc./Floor To Ceiling Corporate
05.1987 - 11.2001
- Created annual advertising plan and production schedule
- Managed advertising program for 70+ independent retailers including production of newspaper ads, flyers, and commercials for radio and television
- Assisted with restructuring and rebranding of corporate office following franchisor bankruptcy, including new logo development and implementation across the organization
- Provided oversight for creation of marketing collateral and advertising campaign for member recruitment
- Led coordination of annual tradeshow and conference, including shareholders’ meeting, banquets, annual sales awards, educational sessions, and vendor tradeshow
- Provided oversight of public relations activities including trade publication interviews and press releases.
Education
Bachelor of Business Administration - Human Resources/Industrial Relations
University of Iowa
Iowa City, IASkills
- Communications and Marketing
- Client Relations and Customer Service
- Content Creation and Editing
- Brand and Creative Oversight
- Event Planning
- Project Management
- Team and People Management
- People Management
- Public Relations
- Vendor Relationship Management
- Internal Communications
- Web Content Management
- Marketing Communications
- Corporate Communications
- Web Content Creation
- Customer Service
Accomplishments
- Collaborated with cross-functional teams to create CDH intranet site and CDH Connect SharePoint site.
- Communications messages consistently exceeded industry open rate of 65%
- Member of event planning team that successfully hosted all-employee onsite meeting.
Key Professional Development
- CDH Digital Foundations
- Agility Introduction, Agile Foundations
- Mayo Clinic Model of Change
- Pragmatic Marketing Product Management Certification and Marketing Foundations
- Quality Bronze Certification
References
Provided upon request.
Timeline
Communications Lead
Mayo Clinic – Center for Digital Health
03.2022 - Current
Analyst
Mayo Clinic – Center for Digital Health
04.2018 - 03.2022
Senior Marketing Specialist
Mayo Clinic – Public Affairs
04.2017 - 03.2018
Marketing Manager
Mayo Clinic – GBS
11.2008 - 04.2017
Marketing Communications Coordinator
Mayo Clinic – Global Business Solutions
03.2002 - 11.2008
Advertising Director
FCS Distributors, Inc./Floor To Ceiling Corporate
05.1987 - 11.2001
Bachelor of Business Administration - Human Resources/Industrial Relations
University of Iowa
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