Brian J. Charlton
Minneapolis
Summary
Strategic leader with 15+ years of experience in corporate strategy, market development, and enterprise account growth. Proven success shaping business direction by applying structured problem solving, conducting competitive and market analyses, and guiding executive decision-making. Skilled at leading cross-functional teams, developing strategic partnerships, and evaluating new business opportunities that deliver sustainable revenue growth. Recognized for transforming underperforming business units into multimillion-dollar portfolios and driving initiatives that influence long-term corporate strategy.
Program management professional with proven track record in leading cross-functional teams and driving project success. Skilled in strategic planning, risk management, and resource allocation. Known for adaptability, problem-solving, and fostering collaboration to achieve results. Proficient in optimizing processes and aligning initiatives with organizational objectives.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Program Manager
APi National Service Group
09.2020 - Current
- Partner with executive leadership to present strategic refinement initiatives, ensuring workflows align with evolving client and industry demands.
- Grew multiple accounts from <$100K to $1M+ by identifying market opportunities, expanding networks, and aligning client KPIs to enterprise objectives.
- Conducted competitive research and deep-dive analyses to uncover growth opportunities, influencing long-term strategic planning.
- Led process improvement projects that reduced redundant tasks by 20%, streamlining operations and improving profitability.
- Developed and delivered training programs for stakeholders to strengthen cross-functional collaboration and market expansion.
- Managed, coached, and retained a high-performing team, fostering a culture of continuous improvement and leadership development.
Consultant (Contract)
Bay Island, LLC
05.2020 - 09.2020
- Conducted market and channel analysis to develop sales strategies, achieving a 10% revenue increase.
- Negotiated agreements with prospective buyers, expanding exposure and launching trial initiatives with new partners.
Executive Sales / Project Manager
TMI Coatings, Inc.
01.2019 - 01.2020
- Directed project lifecycle management and partnered with clients to address infrastructure challenges with innovative solutions.
- Analyzed client needs and competitive conditions to recommend strategies that improved contract win rates and project delivery.
- Collaborated with field teams to ensure alignment with strategic objectives and client expectations.
Key Accounts Manager
CenterPoint Energy Services, Inc.
01.2007 - 01.2019
- Generated 600+ new accounts in two years through strategic relationship building and market development.
- Exceeded sales growth targets by 142% by designing and executing data-driven growth strategies.
- Conducted market research and pricing analysis to reduce RFP losses by 15% and increase margins by 22% in a new market segment.
- Negotiated 60+ multi-year contracts, adding $500K in additional business and strengthening long-term corporate positioning.
- Produced reports and forecasts to senior executives, directly shaping sales, marketing, and corporate strategy decisions.
Education
Bachelor of Arts - Business Management
Hope College
Holland, MISkills
- Corporate Strategy Development
- Strategic Partnerships & Alliances
- New Business Development
- Program & Project Leadership/Implementation
- Executive Stakeholder Engagement/Vendor Management
- Team Leadership & Development
- Problem-solving
- Project management
- Strategic planning
Accomplishments
- Facilitated corporate strategy alignment by leading market research and presenting analyses that influenced executive decision-making.
- Recognized for building cross-functional partnerships and serving as a trusted advisor to leadership teams.
- Experienced in construction, energy, and infrastructure sectors, with demonstrated ability to evaluate new business models and industry opportunities.
Certification
NICET Level 1 – NFPA 25 Inspection & Testing of Water-Based Fire Protection Systems
Timeline
Program Manager
APi National Service Group
09.2020 - Current
Consultant (Contract)
Bay Island, LLC
05.2020 - 09.2020
Executive Sales / Project Manager
TMI Coatings, Inc.
01.2019 - 01.2020
Key Accounts Manager
CenterPoint Energy Services, Inc.
01.2007 - 01.2019
Bachelor of Arts - Business Management
Hope College
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