BRYAN FRANK
Wayzata
Summary
Dynamic Strategic Category Leader with Rich Products, excelling in category management and supplier negotiations. Proven track record in optimizing product offerings and driving profitability through data-driven insights and cross-functional collaboration. Skilled in cost optimization and fostering high-performance teams, consistently achieving significant sales growth and enhancing operational efficiency.
Overview
15
15
years of professional experience
Work History
Strategic Category Leader – Seafood and Egg Categories
Rich Products
Buffalo
01.2021 - Current
- Lead purchasing decisions, supplier negotiations, and category management to optimize product offerings and profitability.
- Oversee category strategy, product assortment, and cost optimization, ensuring alignment with company objectives.
- Manage supplier relationships, negotiating costs to secure the best pricing and quality.
- Conduct market research, competitor analysis, and sales performance evaluations to identify trends and opportunities.
- Develop pricing and promotional strategies, ensuring customer-centric decision-making to drive sales.
- Collaborate cross-functionally with logistics, merchandising, and quality assurance teams to enhance efficiency.
- Train and develop team members, fostering a high-performance culture aligned with business goals.
- Utilize data-driven insights to recommend product listings, price adjustments, and cost-saving initiatives.
Procurement Lead
Morey’s Seafood International
Plymouth
06.2017 - 12.2020
- Managed $11M in annual procurement, overseeing product sourcing, supplier contracts, and cost negotiations.
- Developed and executed category strategies to optimize product selection and supplier performance.
- Led cross-functional collaboration with sales, quality assurance, and distribution teams to ensure operational efficiency.
- Conducted inventory analysis, minimizing spoilage and optimizing stock levels for profitability.
- Recommended pricing adjustments and product trials to align with market demand and company objectives.
- Monitored industry trends, collaborating with leadership on product innovation and assortment strategy.
Regional Account Manager
Morey’s Seafood International
Golden Valley
03.2011 - 06.2017
- Managed key distributor relationships, including Reinhart Foods, US Foods, and Sysco, driving significant sales growth.
- Developed and executed sales and merchandising strategies to enhance product visibility and customer satisfaction.
- Negotiated pricing, contracts, and promotional programs to maximize revenue and margin performance.
- Provided market analysis and category insights to inform product selection and pricing strategies.
- Conducted training sessions and presentations to educate clients on product offerings and category trends.
Sales Associate
Morey’s Seafood Markets
Baxter
03.2010 - 09.2010
- Managed retail seafood market operations, including sales, merchandising, and customer engagement.
- Developed marketing campaigns to drive foot traffic and sales growth.
- Ensured compliance with food safety and quality standards.
Education
Master of Business Administration (MBA) -
Louisiana State University
12.2024
Bachelor of Science - Kinesiology; Minor in Business
Arizona State University
12.2009
Skills
- Category management and merchandising
- Supplier negotiation
- Retail operations and pricing strategy
- Product sourcing and inventory control
- Market analysis and competitor insights
- Cross-functional collaboration
- Cost optimization and process improvement
- Strategic planning and leadership development
Affiliations
- Volunteer Firefighter
Timeline
Strategic Category Leader – Seafood and Egg Categories
Rich Products
01.2021 - Current
Procurement Lead
Morey’s Seafood International
06.2017 - 12.2020
Regional Account Manager
Morey’s Seafood International
03.2011 - 06.2017
Sales Associate
Morey’s Seafood Markets
03.2010 - 09.2010
Master of Business Administration (MBA) -
Louisiana State University
Bachelor of Science - Kinesiology; Minor in Business
Arizona State University
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