Caitlin Curran
Lakeville
Summary
Strategic and analytical marketing professional with a proven track record in brand management, business analysis, and cross-functional leadership within the consumer and retail space. Skilled in translating consumer, category, and competitive insights into actionable strategies that strengthen brand equity and drive growth. Experienced in activating integrated marketing plans, managing product commercialization, and executing across the 4Ps - product, price, place, and promotion. Adept at collaborating with vendors, creative teams, and internal stakeholders to deliver results that align with both brand vision and business objectives. Recognized for thriving in fast-paced, entrepreneurial environments that demand agility, innovation, and data-driven decision-making.
Overview
9
9
years of professional experience
Work History
Marketing Lead
Best Buy
06.2024 - Current
- Lead cross-functional marketing initiativevs to activate growth plans and support new product commercialization.
- Develop and execute integrated brand campaigns across digital and in-store channels, aligning with strategic 4Ps (product, price, place, promotion).
- Analyze business performance, consumer engagement, and category trends to inform strategy and optimize campaign effectiveness.
- Serve as a brand steward - ensuring consistent messaging, positioning, and visual identity across all touchpoints.
- Partner with vendors and internal stakeholders to align priorities, budgets, and deliverables that drive brand and sales growth.
E-Commerce Analyst
Best Buy
06.2021 - 06.2024
- Led business and performance analysis across product lines to identify growth opportunities and improve conversion rates.
- Collaborated with brand, media, and product teams to commercialize new product launches, ensuring alignment with category and pricing strategy.
- Generated actionable insights from sales and customer data to guide marketing, merchandising, and promotional decisions.
- Partnered with vendors (e.g., Apple) on tiered launches, leveraging competitive and consumer data to drive go-to-market strategies.
- Presented findings and strategic recommendations to leadership, connecting analytics to broader business outcomes.
Merchant Analyst
Best Buy
02.2020 - 06.2021
- Leveraged data analytics tools to generate insights that informed vendor negotiations and contract management.
- Developed comprehensive reports on category performance, presenting findings to senior management for strategic decision-making.
- Generated and analyzed reports critical to business planning and meeeting financial goals, including assortment, planogram and promotion planning, as well as accurate SKU and pricing management.
Merchandise Planning Analyst
Brandless
06.2017 - 04.2019
- Supported the end-to-end commercialization of new product launches across emerging categories - from ideation and packaging to go-to-market execution.
- Conducted competitive and consumer trend analysis to inform pricing, assortment, and promotional strategies.
- Collaborated cross-functionally to integrate marketing and merchandising initiatives, driving incremental volume and brand awareness.
Business Analyst Intern
Target
06.2016 - 08.2016
- Analyzed customer data to identify trends and inform product recommendations.
- Collaborated with cross-functional teams to streamline project workflows and enhance communication.
- Assisted in preparing business cases for new initiatives, enhancing strategic decision-making processes.
- Worked with internal teams and other experts within the company to maximize knowledge and create a compelling presentation to leadership.
Education
BBA - Marketing
University of Wisconsin, Eau Claire
Eau Claire, WI05-2017
Skills
- Business & category analysis
- Brand strategy & 4Ps marketing
- Product commercialization & innovation activation
- Cross-functional leadership
- Go-to-market strategy
- Consumer & competitive insights
- Budget management & forecasting
- Campaign execution & performance optimization
- Data-driven storytelling
- Vendor & stakeholder relationship management
Timeline
Marketing Lead
Best Buy
06.2024 - Current
E-Commerce Analyst
Best Buy
06.2021 - 06.2024
Merchant Analyst
Best Buy
02.2020 - 06.2021
Merchandise Planning Analyst
Brandless
06.2017 - 04.2019
Business Analyst Intern
Target
06.2016 - 08.2016
BBA - Marketing
University of Wisconsin, Eau Claire