Carissa Barden

Achieved 145% of annual sales goals, generating over $1 million in revenue for 2024.

Updated projections to align with sales objectives and enhance inventory management efficiency.

Developed and executed strategic account plans with pricing, promotional strategies, and product placement.

Monitored sell-through data to assess effectiveness of sales and marketing strategies at customer level.

Coordinated with Operations team for timely supply management and demand planning.

Created and implemented impactful sales plans for Steeped Coffee across various channels.

Motivated and trained team members to foster a culture of excellence in customer success.

Established relationships with key business partners in Hospitality and AFH channels.

Developed and implemented national sales strategies to enhance sales and profits through customer engagement.

Identified and recommended tools for sales organization to drive sustainable growth.

Collaborated with Regional Directors to execute customer initiatives effectively in the field.

Assisted field personnel in preparing RFPs and presentations for mid-sized franchisees and retail partners.

Represented company interests to customers, vendors, suppliers, and business entities.

Provided analysis and trend information to support field sales and customer strategies.

Achieved 112% of sales goal in 2019 and sold over $2 million in new revenue in 2022.

Managed process for Farmer Brothers to be named “Most Responsible Supplier” by Wyndham Hotels and Resorts in 2022.

Generated $3 million in new revenue for 2018 through strategic account management.

Developed annual account plans to address opportunities, risks, and competitive challenges.

Identified and implemented programs to maximize sales and profitability across assigned accounts.

Managed key customer relationships, including Buffalo Wild Wings and McDonald's.

Promoted Kraft Heinz’s brand presence at trade shows and industry events.

Consistently communicated with field sales to enhance program execution and product movement.

Evaluated account profitability to determine funding levels and incentives.

Partnered with Field Sales to generate operator pull, enhancing distributor initiatives.

Executed strategic selling plans to maximize revenue growth and profitability for key accounts in Refreshment Services division.

Led sales efforts from initial contact to successful conclusion for profile accounts through strategy, proposal, and presentation.

Collaborated with local, regional, and national RS team members to propose effective customer solutions.

Managed internal proposal and solution approval processes by leveraging field and corporate resources.

Developed comprehensive strategies related to Account Sales, Competition, and Territory Development.

Established strong relationships with Business Development team to identify prospects and create joint solutions.

Utilized ARAMARK's regional resources to penetrate target markets and align services with customer needs.

Exceeded 2015 Annual Goal by 271.7%, showcasing exceptional performance.

Assisted in delivering Annual Operating Plan for Away From Home business segment.

Drove sales of Keurig AFH Brewers and Beverages to achieve designated market penetration levels.

Executed customer and product strategy with specific tactics to meet AOP goals.

Optimized customer performance through hands-on management and training of field personnel.

Communicated GMCR Value Proposition to motivate customer engagement and drive results.

• Provided growth strategies for customer base to management and Corporate Marketing.
• Generated end user interest in GMCR through prospecting meetings and targeted cold calling.

Introduced ARAMARK Refreshment Services to prospects using Needs Satisfaction Selling techniques.

Grew territory through effective account acquisition and relationship-building strategies.

Enhanced client relationships through daily interactions and regular communication.

Conducted 120 cold calls weekly utilizing SalesForce for lead generation.

Maintained a pipeline of 30-40 new and pending client prospects monthly.

Generated sales history reports for all new customers during first 13 weeks.

Surpassed annual gross profit quota by 163% in 2007, earning multiple awards.

Achieved status as 10th top Sales Consultant in the country for 2008.

Researched and generated growth for existing and potential accounts through strategic initiatives.

Introduced Punchstock and Uppercut catalogs to advertising firms, expanding brand visibility.

Developed business in OH, IN, PA, WV, and Canada via targeted sales visits.

Executed inside and outside sales across West Coast territory within first year.

Promoted from Account Executive to Senior Account Executive in six months.

Advanced to Business Development Manager within two years.

Recognized as Team Leader for Inside Sales force.

Managed marketing projects for new and existing customers.

Developed and maintained relationships with accounts across all market segments.

Coordinated corporate events and weddings, ensuring seamless execution for the resort.

Assisted catering manager in organizing events for guests and hotel staff.

Qualified new and existing accounts to identify potential sales opportunities.

Cross-qualified accounts to generate lead referrals to affiliated properties.

Maintained sales activity pace aligned with established goals.

Promoted property marketing initiatives to enhance visibility.

Represented Kalahari at civic and professional organizations, enhancing community engagement.