Cassandra a pryor
Woodbury
Summary
Qualified Program Manager with a solid background in e-commerce operations and strategy development. Successfully managed online sales platforms, leading to increased customer engagement and streamlined processes. Pursuing a part-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
10
10
years of professional experience
Work History
E-Commerce Executive
Skin Beauty Solutions
02.2021 - Current
- Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
- Worked closely with research and development and website developer departments to produce content strategies for optimized placement of product images and videos.
- Optimized paid advertising efforts across various digital channels, resulting in a higher return on investment.
- Created and maintained corporate website content with accurate prices, products and contact information.
- Managed customer feedback effectively by addressing concerns promptly and incorporating suggestions into future improvements.
- Worked with third-party partners to coordinate website promotional activity.
- Implemented A/B testing methods for website design elements, optimizing conversion rates based on data-driven insights.
- Collaborated with content creators to produce relevant blog articles that showcased products while providing valuable information to readers.
- Coordinated special promotions during seasonal events or holidays, driving additional revenue for the business.
- Monitored online feedback provided by customers regarding services and products to identify points for improvement.
- Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.
- Streamlined order fulfillment processes, reducing shipping times and increasing customer satisfaction ratings.
- Managed multiple vendor relationships to maintain optimal stock levels and negotiate favorable terms for the company.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Wellness Program Owner
Gazebo Wellness
09.2019 - 03.2021
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consulted with customers to assess needs and propose optimal solutions.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Marketing Specialist
TASC
02.2015 - 09.2019
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Bachelor of Arts - Organizational Behavior
Metropolitan State University
Saint Paul, MN05-2017
Skills
- Product listing
- Payment processing
- Shipping logistics
- Online advertising
- Pricing strategy
- E-commerce platforms
- Promotional campaigns
- Product management
- Problem-solving
- Time management
- Problem-solving abilities
- Organizational skills
- Adaptability and flexibility
- Verbal and written communication
- Decision-making
- Business development and planning
- Product knowledge
Timeline
E-Commerce Executive
Skin Beauty Solutions
02.2021 - Current
Wellness Program Owner
Gazebo Wellness
09.2019 - 03.2021
Marketing Specialist
TASC
02.2015 - 09.2019
Bachelor of Arts - Organizational Behavior
Metropolitan State University
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