Christopher WELNETZ
Lacrescent
Summary
Results-driven Doctor of Business Administration with 20+ years in leadership roles managing enterprise accounts and driving revenue growth. Expertise in strategic planning, organizational development, and KPI-driven leadership, with a strong focus on change management and team coaching. Proven ability to enhance performance through cross-functional collaboration and process optimization.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Assistant Store Leader
Kwik Trip
01.2025 - Current
- Lead daily operations, training, and staff development with a focus on profitability, customer experience, and operational execution.
- Under my leadership the team exceeded food gross profit budget for the first time in 12 months by implementing targeted coaching and accountability.
- Boosted attainment rate of daily “Kwik Chase” goals by 50%, exceeding the company average. The changes were made through increased communication and plan execution.
Sales Representative
Castle Realty
01.2023 - 01.2025
- Managed full-cycle real estate pipeline, strengthening trust-based relationship building.
- Mentored new agents on communication and client engagement.
- Designed and facilitated professional development sessions to improve performance.
Branch Director
Frank Liquor
01.2020 - 01.2023
- Increased revenue for three years by managing sales teams effectively.
- Enhanced supplier relations, adding top-tier brands to our portfolio.
- Boosted internal certification rates by 75% through tailored prep programs.
- Revamped compensation structure to align sales goals with organizational objectives.
- Developed strategic plans as part of the company's Planning Committee.
- Implemented LMS, improving company-wide learning and development initiatives.
Branch Manager
Branch Manager
01.2012 - 01.2020
- Achieved dominant market share in wine and spirits across multiple counties.
- Surpassed sales goals through strong relationships with supplier partners and retailers.
- Implemented growth strategies, expanding brand presence and increasing account partnerships.
- Cultivated a high-performing sales team, promoting accountability and consistent results.
- Strengthened supplier and account relationships, ensuring program execution and market penetration.
Sales Representative Premium and Import Division
General Beverage
01.2002 - 01.2012
- Increased revenue and product distribution by managing competitive B2B territory.
- Ranked top three in year-end incentive rewards for three consecutive years.
- Developed training curriculum for client staff on wine fundamentals and service.
- Executed resets, planograms, and brand initiatives to enhance brand visibility.
- Led division success through consistent revenue growth and strategic account management.
Sales Representative
Sales Representative Gallo Division
01.2001 - 01.2002
- Achieved runner-up for Salesperson of the Year in first industry year.
- Cultivated relationships with managers, enhancing product visibility and sales success.
- Increased territory revenue by 7% through strategic product placements and execution.
- Managed diverse territory, aligning with supplier programs and seasonal strategies.
- Completed Gallup Sales Training, enhancing consultative selling and coaching techniques.
Education
Doctor of Business Administration (DBA) -
Capella University
01.2025
Master of Science in Management and Leadership - undefined
Purdue Global University
01.2021
Bachelor of Arts in Business Management - undefined
Viterbo University
01.2010
Associate Degree in Marketing - undefined
Western Technical College
01.2009
Skills
- Proficient in Microsoft Office Suite
- Customer relationship management tools
- Space planning expertise
- Training program development
- Performance analysis
- Customer relationships
- Team management
Certification
- Licensed Real Estate Salesperson – WI & MN
- Certified Specialist of Wine (CSW)
- Certified Specialist of Spirits (CSS)
- First Level Sommelier
- CITI Program Certification – Human Research (2024)
CORE STRENGTHS
- Sales Leadership & Enterprise Account Management
- KPIs, Forecasting & Performance Management
- Coaching, Talent Development & Team Empowerment
- Strategic Planning, Culture Building & Organizational Alignment
- Cross-Functional Collaboration (Operations, Finance, Marketing, Supply Chain)
- Communication, Change Management & Relationship Development
- Pipeline Management, CRM Discipline & Territory Growth
- Training, LMS Development & Adult Learning
- Data Analysis, Reporting & Decision-Making
PROFESSIONAL ENGAGEMENT
- Guest Lecturer at Western Technical College (2025): Leadership, communication, operations management, and change management
- Author of The Leadership Doc blog
Timeline
Assistant Store Leader
Kwik Trip
01.2025 - Current
Sales Representative
Castle Realty
01.2023 - 01.2025
Branch Director
Frank Liquor
01.2020 - 01.2023
Branch Manager
Branch Manager
01.2012 - 01.2020
Sales Representative Premium and Import Division
General Beverage
01.2002 - 01.2012
Sales Representative
Sales Representative Gallo Division
01.2001 - 01.2002
Master of Science in Management and Leadership - undefined
Purdue Global University
Bachelor of Arts in Business Management - undefined
Viterbo University
Associate Degree in Marketing - undefined
Western Technical College
Doctor of Business Administration (DBA) -
Capella University