Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
Generic

Dana Lawes

Edina

Summary

Personable and dedicated Customer Service Representative with extensive experience in hospitality industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.

Overview

15
15
years of professional experience

Work History

Sales Representative/Cosmetic Beauty Advisor

Macy's
Roseville
12.2023 - Current
  • Engaged customers to understand their needs and provide tailored product
    recommendations.
  • Offered strong customer service skills, keeping customers satisfied and increasing sales by an average of 250% annually.
  • Drove regional sales for brands to an all-time high, securing the top regional ranking.
  • Maintained visual merchandising standards to enhance store presentation and appeal.
  • Processed transactions efficiently using point-of-sale systems and cash handling procedures.
  • Greet and engage customers, identify their needs, and provide expert advice and product demonstrations to drive sales.
  • Maintain comprehensive, up-to-date knowledge of products, ingredients, and industry trends to educate both customers and store personnel.
  • Build and maintain strong, long-term relationships with clients and key retail contacts to foster loyalty and repeat business.
  • Ensure product displays and counters are clean, organized, and visually appealing, and participate in in-store events and promotional activities.
  • Track sales metrics, prepare reports, manage inventory, and collaborate with marketing teams to develop and execute.

Stay at Home Mother

Lawes Household
Waconia
11.2014 - Current
  • Consulted with teachers, parents and outside professionals to support service plan development.
  • Monitored and reviewed treatment outcomes and goal achievement.
  • Identified age and need-appropriate mental health services.
  • Attended meetings, training, conferences and seminars to advance professional knowledge.

Inside Sales Representative

Wyndham Vacation Ownership
Las Vegas
06.2013 - 06.2014
  • Responded to customer inquiries quickly and professionally to maintain customer satisfaction.
  • Cultivated and strengthened customer relationships to drive revenue growth.
  • Delivered superior customer support to improve account retention rate.
  • Contacted new and existing customers to discuss product and service solutions.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

Senior Vacation Specialist

Diamond Resorts
Las Vegas
01.2012 - 01.2013
  • Responded immediately to clients' questions, issues and complaints and found effective solutions when required.
  • Handled travel arrangements for groups, couples, executives and special needs clients.
  • Maintained relationships with travel partners and vendors.
  • Offered exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.

Vacation Specialist

Diamond Resorts
Las Vegas
01.2011 - 01.2012
  • Planned, described and sold itinerary tour packages and promotional travel incentives.
  • Collected payment for transportation and accommodations from customers.
  • Recorded and maintained information on clients, vendors and travel packages.

Education

High School Diploma -

Sierra Vista High School
Las Vegas, NV
06.2008

Some College (No Degree) - Business

Harvard University - Liberal Arts Studies
Cambridge, MA

Skills

  • Data Entry and Maintenance
  • Credit Card Payment Processing
  • Multitasking and Prioritization
  • Understanding Customer Needs
  • Creative Problem Solving
  • Issue and Complaint Resolution

Technical Skills

  • Microsoft Office - Word, Excel, PowerPoint

Timeline

Sales Representative/Cosmetic Beauty Advisor

Macy's
12.2023 - Current

Stay at Home Mother

Lawes Household
11.2014 - Current

Inside Sales Representative

Wyndham Vacation Ownership
06.2013 - 06.2014

Senior Vacation Specialist

Diamond Resorts
01.2012 - 01.2013

Vacation Specialist

Diamond Resorts
01.2011 - 01.2012

High School Diploma -

Sierra Vista High School

Some College (No Degree) - Business

Harvard University - Liberal Arts Studies
Dana Lawes