Daniel Weimer
West St. Paul
Summary
- Versatile sales, marketing, and management professional with 20+ years of experience driving revenue growth, executing innovative marketing strategies, and leading high-performing teams. Proven ability to develop and implement go-to-market plans, build brand equity, and cultivate long-term client relationships. Skilled in sales planning, team development, and integrated campaign execution to optimize market share and profitability. Adept at leveraging market insights, managing cross-functional teams, and delivering impactful solutions that exceed business objectives. Core skills include:
Overview
15
15
years of professional experience
Work History
Manager, Off-Premise Channel Sales
Suntory Global Spirits
06.2017 - 02.2021
- Directed a high-performing sales team to consistently exceed revenue growth targets and achieve key performance metrics for industry-leading brands such as Jim Beam and Makers Mark
- Established and strengthened partnerships with national and regional retail chains, employing category management techniques to enhance product placement and drive sales
- Collaborated with marketing teams to launch localized campaigns, including partnerships with major sports franchises, increasing brand engagement and customer acquisition
- Utilized Nielsen and distributor data to identify market opportunities, optimize product assortments, and ensure inventory alignment with consumer demand
- Achieved significant revenue growth through large-scale client agreements
- Improved team efficiency and output through effective hiring training and development initiatives
- Key Achievements:
- Surpassed quarterly KPIs for four consecutive years; awarded Champions Club honors twice
- Expanded the product portfolio to achieve $11M in annual sales revenue, ranking as the top supplier in the distributor network
Channel Manager, Off-Premise
Suntory Global Spirits
06.2017 - 02.2021
- Oversaw the Beam Suntory portfolio within Southern Glazer’s Wine and Spirits accounts, focusing on strategic growth in the Minneapolis-St
- Paul metro area
- Cultivated and sustained relationships with key retail partners, driving loyalty and consistent year-over-year revenue growth
- Directed a six-member outstate sales team, ensuring alignment with corporate goals and local market dynamics
- Conducted comprehensive market analyses to track competitive trends and identify opportunities for expansion
- Key Achievements:
- Achieved14% NSV growth in the first year and maintained steady territory growth for four years
- Managed a $4M NSV territory and grew market share in competitive regions
- Earned Canadian Club Society recognition in2018 while mentoring three team members to achieve similar accolades
Key Account Brand Manager
Johnson Brothers Liquor Distributors
09.2009 - 03.2016
- Led statewide management of a diverse wine and spirits portfolio, overseeing150+ accounts and driving brand performance
- Partnered with sales teams to implement effective growth strategies, achieving sustained business expansion
- Prepared sales programs and market recaps, providing actionable insights for decision-making
- Maintained strong relationships with key retail chains, ensuring seamless collaboration and repeat business
- Key Achievements:
- Drove the Cupcake wine brand to “Wine Brand of the Year” status in2011 and2012
- Managed a portfolio of over500,000 cases annually, generating $20M in revenue
Wine and Spirits Territory Representative
Johnson Brothers Liquor Distributors (Gallo Division)
04.2006 - 09.2009
- Managed a large sales territory, consistently surpassing monthly and annual revenue goals
- Delivered engaging sales presentations, cultivating strong client relationships and securing long-term business
- Developed impactful merchandising strategies to enhance product visibility and increase store traffic
- Key Achievements:
- Named “Liquor Salesman of the Year” and “Metro Wine Salesman” in2007
- Won over20 sales contests, recognizing excellence in distribution, individual brand performance, and overall sales
Education
Bachelor of Science - Business Administration
North Dakota State University (NDSU)
Fargo, NDSkills
- Strategic Sales & Marketing Leader
- Team Development & Performance Management
- Territory Growth & Key Account Management
- Integrated Campaign Development
Timeline
Manager, Off-Premise Channel Sales
Suntory Global Spirits
06.2017 - 02.2021
Channel Manager, Off-Premise
Suntory Global Spirits
06.2017 - 02.2021
Key Account Brand Manager
Johnson Brothers Liquor Distributors
09.2009 - 03.2016
Wine and Spirits Territory Representative
Johnson Brothers Liquor Distributors (Gallo Division)
04.2006 - 09.2009
Bachelor of Science - Business Administration
North Dakota State University (NDSU)
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