Summary
Overview
Work History
Education
Skills
Timeline
Generic

Doug Haefele

Minneapolis

Summary

Highly accomplished and results-driven executive with over 20 years of progressive leadership experience across professional services and manufacturing sectors, specializing in driving strategic growth, operational excellence, and organizational transformation. Proven ability to lead P&L, build high-performing teams, and leverage technology and marketing to achieve significant business objectives. Adept at orchestrating complex initiatives, fostering strong client relationships, and navigating dynamic market landscapes to maximize enterprise value and profitability.

Overview

34
34
years of professional experience

Work History

VP, TECHNOLOGY AND MARKETING

POINT B SOLUTIONS
12.2018 - Current
  • Served as a key executive leader, strategically guiding technology and marketing initiatives to drive substantial company growth from $7M to $21M through successful acquisitions and targeted organic sales efforts.
  • Spearheaded the seamless integration of acquired entities, maximizing post-acquisition value and fostering cultural cohesion.
  • Orchestrated the strategic evaluation and implementation of a new warehouse management system, boosting fulfillment productivity by over 20% and enhancing operational efficiency across the supply chain.
  • Pioneered the adoption of a print-on-demand solution, expanding company capabilities, streamlining workflows, and creating new revenue streams.
  • Championed and secured critical SOCII and HIPAA compliance certifications, fortifying organizational security, mitigating risk, and enabling new business opportunities.
  • Directed the enterprise-wide migration from Office 365 to Google Workspaces, reducing technology spend while significantly enhancing cross-functional collaboration and system integration.
  • Accelerated revenue growth by implementing enterprise wide CRM solutions, optimizing sales pipeline management and forecasting, and empowering the sales team to better track contacts and opportunities.
  • Revitalized digital presence through a comprehensive website redesign, integrating CRM and internal messaging systems to enhance lead visibility and track sales performance.
  • Drove inbound inquiries by creating a cohesive and effective customer acquisition ecosystem through integrated CRM and digital strategies.
  • Successfully led the complex technological integration of a commercial print company acquisition, including physical relocation and system consolidation, ensuring business continuity and synergy realization.
  • Developed and executed a strategic virtualization initiative for the technology infrastructure, establishing a more agile, secure, and stable operating environment that supported rapid scaling.
  • Pioneered the conceptualization and development of a proprietary API integration framework, reducing client system integration time and enhancing service delivery efficiency.
  • Streamlined and oversaw the end-to-end new customer onboarding process across all technological platforms, ensuring a seamless client experience and rapid time-to-value.
  • Drove efficiency and growth by strategically selecting and implementing new web-to-print technology, enhancing operational capabilities and supporting increased order volume.

PRESIDENT / OWNER

THREE NORTH AGENCY
04.2011 - 12.2018
  • As Founder and President, successfully launched, scaled, and ultimately orchestrated the strategic sale of a digital marketing and software development agency.
  • Built the organization from inception, recruiting and leading cross-functional teams (developers, UX designers, product managers) and cultivating key strategic client relationships that drove significant revenue growth.
  • Successfully negotiated and executed the sale of the agency to Point B Solutions, meticulously managing the transition of all employees and the integration of two distinct company cultures to form a cohesive, stronger service offering.
  • Conceptualized and led the development of an innovative loyalty marketing platform, strategically capitalizing on market opportunities to significantly expand business revenues.
  • Drove operational efficiency and enhanced software quality by implementing Agile development methodologies across both in-house and offshore development teams.
  • Oversaw the full lifecycle design and development of numerous complex web and mobile applications, ensuring successful concept-to-launch delivery with distributed internal and offshore teams.
  • Successfully implemented the Entrepreneurial Operating System (EOS Traction) to align organizational vision, streamline operating processes, and focus the agency on achieving aggressive growth objectives.
  • Identified market opportunity and established a new video production service offering, encompassing sales and production processes, generating new revenue streams and expanding client solutions.

VICE PRESIDENT, DIGITAL SOLUTIONS

MAXIMUM GRAPHICS (Consolidated Graphics)
01.2001 - 01.2006
  • Recruited to revitalize digital press operations, successfully growing the digital print business to over $3 million annually.
  • Analyzed and implemented best practices for operational and quality procedures, significantly increasing production capacity, reducing costs, and optimizing ROI.
  • Developed and deployed strategic business plans and operational processes across seven national print companies, concurrently designing and launching multi-business e-commerce websites to expand digital marketing reach and drive significant sales volume.
  • Engineered and implemented business operation improvement plans, including a digital real-time pricing feature, which reduced sales cycle time by 45% and substantially increased closing ratios.

SVP / AGENCY GENERAL MANAGER

IQ MARKETING
01.1997 - 01.2001
  • Recruited to lead a critical business turnaround, successfully repositioning the agency for increased sales and profitability.
  • Orchestrated the strategic acquisition of a digital design company, significantly expanding the portfolio of product offerings and driving new revenue streams through innovative lead-generation programs for major insurance and financial clients.
  • Directed comprehensive agency operations, including full P&L oversight, and led a 35-person cross-functional team spanning Technical, Creative, Sales, and Client Services, ensuring excellence in the development and delivery of digital marketing solutions.
  • Spearheaded the execution of a multi-year strategic plan for high-profile accounts, optimizing vendor relationships, eliminating non-productive suppliers, and achieving a radical reduction in client cost-per-sale, directly increasing both account and agency profitability.
  • Engineered and implemented a marketing data warehouse solution for a national insurance client, integrating and enhancing eight disparate enterprise legacy systems to provide actionable insights that expanded lead-generation productivity and sales potential.
  • Directed the Account Management Team, collaboratively growing the American Family account from $3M to $5M and achieving 23% year-over-year sales growth by strategically marketing in-house creative service offerings.
  • Cultivated and led a high-performing Creative Design Team, integrating in-house graphics and creative service offerings, which reduced reliance on outsourced designs and significantly increased profit margins.

DIRECTOR, NEW BUSINESS INITIATIVES

NORTH CENTRAL CONSULTING
01.1996 - 01.1997
  • Spearheaded a new business development initiative, successfully launching a new IT consulting practice and exceeding targeted sales objectives by 150% within the first year.

ACCOUNT SUPERVISOR

CARLSON MARKETING GROUP
01.1991 - 01.1996
  • Led an integrated IT, Marketing, and Operations team, developing and implementing a co-op marketing program for IBM Corporation that facilitated the tracking and allocation of $15 million in co-op funds.

Education

Bachelor of Arts Degree - Marketing & Business Administration

VITERBO UNIVERSITY
La Crosse, Wisconsin

Skills

  • Strategic planning
  • Profit and loss management
  • Team Leadership
  • Operational effectiveness
  • Digital Transformation
  • Business growth initiatives
  • Acquisition Integration
  • Customer experience design
  • Regulatory compliance management
  • Product development expertise

Timeline

VP, TECHNOLOGY AND MARKETING

POINT B SOLUTIONS
12.2018 - Current

PRESIDENT / OWNER

THREE NORTH AGENCY
04.2011 - 12.2018

VICE PRESIDENT, DIGITAL SOLUTIONS

MAXIMUM GRAPHICS (Consolidated Graphics)
01.2001 - 01.2006

SVP / AGENCY GENERAL MANAGER

IQ MARKETING
01.1997 - 01.2001

DIRECTOR, NEW BUSINESS INITIATIVES

NORTH CENTRAL CONSULTING
01.1996 - 01.1997

ACCOUNT SUPERVISOR

CARLSON MARKETING GROUP
01.1991 - 01.1996

Bachelor of Arts Degree - Marketing & Business Administration

VITERBO UNIVERSITY

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Doug Haefele