Elizabeth Mortek
Saint Paul
Summary
Dynamic communications leader with extensive experience at Inprela Communications, excelling in media relations and strategic planning. Proven track record of securing high-profile media placements and enhancing client visibility. Adept at client engagement and team leadership, driving impactful communication strategies that elevate brand presence and foster key relationships.
Overview
20
20
years of professional experience
Work History
Associate Director, Engagement
Inprela Communications
01.2022 - Current
- Led account teams in developing comprehensive external and internal communications for diverse clients.
- Secured high-profile media placements in elite media outlets, enhancing client visibility.
- Specialized in media and communications, driving successful engagement strategies for various clients.
Associate Account Director
Inprela Communications
12.2013 - 03.2018
- Created detailed reports of campaign results to present to senior management team.
- Facilitated communication between internal departments as well as external partners.
- Collaborated with clients to develop and execute strategic communication plans.
- Organized and managed multiple accounts simultaneously.
- Researched industry trends and competitive insights for use in developing new strategies.
Public Relations Director
Russell Herder
12.2010 - 11.2013
- Responsible for developing annual and quarterly public relations plans for healthcare, hospitality and non-profit clients
- Maintain and develop media relationships with reporters, editors, bloggers and producers both locally and nationally
- Write and edit speeches, case studies, annual reports, newsletters and articles
- Identify and pitch new business prospects
- Serve as main client contact while leading and managing all public relations initiatives for both clients and the agency
Communications Specialist
PureChoice
11.2009 - 12.2010
- Responsible for developing the communications and public relations program both internally and externally for PureChoice
- Research, write and distribute press releases to targeted media
- Write and edit in-house communication documents, case studies and articles
- Source and manage speaking and sponsorship opportunities
- Liaison with media and key spokespeople
- Content creation for e-commerce website focus on SEO and market positioning of brand
- Designed and developed new company brochure and sales tools to support new product launch
Account Executive
LaBreche
06.2007 - 09.2009
- Garner media coverage for clients across industries, as well as build connections with reporters both locally and nationally
- Develop contributing articles and place in key trade publications
- Write news releases announcing a client's new service or product information
- Develop and execute strategic public relations and marketing plans for a variety of clients
- Act as primary client contact; manage budgets, provide public relations counsel and strategic recommendations on a day-to-day basis
Account Coordinator
01.2006 - 01.2007
- Responsible for key client projects such as mail planning, campaign analysis, research, price negotiation and test list recommendations
- Play the key role in the order production process as well as serve as the primary liaison between the client and the consumer
- Required to possess an aptitude for numbers and ability to handle multiple tasks with ease
Public Relations Coordinator
Bellagala
01.2005 - 01.2006
- Represented Bellagala to the press and public
- Assisted in planning a live music launch event and secured media coverage for the event
- Worked with marketing and sales personnel to coordinate public relations activities with promotional sales activities
Education
BA - Public Relations and Advertising
Marquette University
Milwaukee, WI01.2005
Skills
- Blogger and media relations
- Performance reporting
- Client engagement
- Team leadership
- Content development
- Market research
- Program development
- Key relationship management
- News release writing
- Feature articles and bylined content
- Press release development
- Copywriting and blogging
- Marketing communications strategies
- Strategic communications planning
Timeline
Associate Director, Engagement
Inprela Communications
01.2022 - Current
Associate Account Director
Inprela Communications
12.2013 - 03.2018
Public Relations Director
Russell Herder
12.2010 - 11.2013
Communications Specialist
PureChoice
11.2009 - 12.2010
Account Executive
LaBreche
06.2007 - 09.2009
Account Coordinator
01.2006 - 01.2007
Public Relations Coordinator
Bellagala
01.2005 - 01.2006
BA - Public Relations and Advertising
Marquette University
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