Emily Glaser
Minneapolis
Summary
Experienced B2B Marketing Professional with 6+ years of expertise in Financial Services Marketing and Account-Based Marketing (ABM) frameworks. Proven track record of leveraging CRM systems, data visualization tools, and advanced analytics to influence strategic decisions, optimize marketing effectiveness, and drive operational efficiency. Recognized for collaborative teamwork, adaptability, and the ability to synthesize complex data into actionable insights that support business growth. Equipped with a strong foundation in marketing operations and a commitment to driving excellence in B2B marketing strategies.
Overview
7
7
years of professional experience
Work History
Senior Marketing Analyst
U.S. Bank
08.2024 - Current
- Develop Targeted Go-To-Market Strategies: Leverage account-based marketing principles to create targeted audience strategies through firmographic segmentation, ideal customer profiling, buyer group identification, and total addressable market development.
- Curate Strategic Audience Lists: Design and deliver actionable audience targeting solutions by integrating first- and third-party data, ensuring alignment with sales and marketing objectives.
- Champion Operational Excellence: Partner with enterprise and cross-functional teams (marketing analytics, technology, sales, and product) to optimize business-as-usual (BAU) processes and initiative-specific strategies.
- Deliver Data-Driven Insights: Collaborate with marketing analytics teams to provide actionable insights that drive strategic decisions and measurable results.
- Lead Strategy & Systems Expertise: Act as a subject matter expert and strategy influencer for the effective utilization of B2B marketing platforms, including Salesforce, Demandbase, and Marketo.
- Enhance Data Quality: Conduct regular analyses to support ongoing marketing initiatives and maintain high standards of data integrity.
Marketing Analyst
U.S. Bank
09.2021 - 08.2024
- Streamlined Marketing Technology Implementation: Played a key role in Marketo implementation by influencing lead scoring, supporting forms migration, standardizing lead data, and leading change management communications for business stakeholders.
- Integrated Salesforce Data into Marketing Processes: Developed processes for full-funnel reporting, recurring communications, and campaign tracking to enhance marketing effectiveness.
- Supported Lead Generation Initiatives: Managed 3 web-to-lead integrations, oversaw Salesforce campaign management for 50+ campaigns, and processed 400+ marketing leads.
- Enhanced Marketing Technology Utilization: Guided the team during the implementation and optimization of tools like Salesforce, Tableau, Marketo, and Demandbase to improve efficiency and outcomes.
- Delivered Actionable Insights: Maintained and updated five multi-component dashboards weekly, providing ongoing analytics support to the Corporate Segment team.
Marketing Specialist
U.S. Bank
06.2019 - 09.2021
- Enhanced Data Management & Campaign Tracking: Implemented initiatives to improve efficiency in data handling and campaign tracking within Corporate Segment Marketing.
- Managed Lead Generation Efforts: Oversaw over 800 leads from contact forms and marketing campaigns, leveraging deep knowledge of business line, sales, and product structures.
- Optimized Campaign Performance: Forecasted marketing trends using historical data to develop KPIs, refine campaigns, and maximize marketing opportunities.
- Streamlined Reporting Processes: Built comprehensive marketing channel and content reports by integrating data from over 10 sources, making reporting more operationally efficient.
- Delivered Insights & Recommendations: Provided weekly reporting updates and actionable optimization recommendations to program owners, ensuring continuous improvement in marketing efforts.
Corporate and Commercial Banking Marketing Intern
U.S. Bank
05.2018 - 08.2018
- Revamped Internal Communication Tools: Planned, redesigned, and built a new internal department website on SharePoint for stakeholders. Key efforts included rewriting the positioning statement, leading planning meetings, creating wireframes and navigation, and migrating content.
- Improved Content Consistency: Redesigned a departmental update template to enhance consistency and ensure compliance with brand guidelines.
- Supported Event Planning: Contributed to conference planning by brainstorming engagement ideas and drafting a conceptual plan for business line review.
Education
Bachelor of Arts - Marketing, Management, And International Business
Augsburg College
Minneapolis, MN05.2019
Skills
- B2B Financial Services Marketing
- Account-Based Marketing Frameworks & Strategies
- Go-To-Market (GTM) Audience Targeting, Firmographic Segmentation, & Marketing Operations Strategy
- CRM Systems, Account-based marketing platforms, marketing automation software, and data management and visualization platforms
- B2B Marketing Data, Marketing Analytics & Data Analysis, and data visualization platforms
- Strategic prioritization, data-driven decisioning, analytical and critical thinking, project management and organized approaching
Other Relevant Experience
Communications & Marketing Intern, May 2017 - August 2017
Lutheran Church of The Good Shepherd ELCA, Minneapolis, MN
Student Assistant & Program Ambassador, September 2015 - May 2017
Augsburg University, Minneapolis, MN
Sales Associate, September 2012 - August 2015
Ossell's Fine Apparel, Princeton, MN
U.S. Bank Accolades
- 3 Promotions
- 8 Shield Awards
- 4 Spot Awards
- 70+ eCards Received
Timeline
Senior Marketing Analyst
U.S. Bank
08.2024 - Current
Marketing Analyst
U.S. Bank
09.2021 - 08.2024
Marketing Specialist
U.S. Bank
06.2019 - 09.2021
Corporate and Commercial Banking Marketing Intern
U.S. Bank
05.2018 - 08.2018
Bachelor of Arts - Marketing, Management, And International Business
Augsburg College
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