Emily Pazdernik, MBA
Hugo
Summary
Accomplished and self-motivated sales and business manager with 10 years of CPG experience overseeing sales figures, distribution management, direct reports, and new account developments. Bringing forth a proven track record of working collaboratively internally and externally to achieve goals, increase revenue gains, and advance the sales cycle of the company. A strong leader with a growth mindset that develops positive relationships across consumers and brands.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
Alaskan Brewing Company
05.2024 - Current
- Manage 42 distributors across a 6 state territory.
- Responsible for more than $2.5M in yearly sales revenue.
- Implement productive KPI's for field sales reps that result in business generation and ROI.
- Create regular sales programs for regional grocery chains such as Cub and Super One.
- Develop a quarterly PFP for sales reps that support business growth and objectives.
- Generate detailed sales reports and forecasts to analyze sales performance and market trends.
- Coach sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Collaborate with senior executives to evaluate sales performance and develop strategies to innovate and expand market share.
- Increased profit margins by effectively controlling the sales budget and overhead.
Territory Sales Manager
Athletic Brewing Company
08.2021 - 04.2024
- Managed distribution partners with company objectives and incentives to drive sales growth.
- Exceeded yearly sales plan to goal by 10% resulting in an additional 140K in revenue.
- Improved productivity and increased sales by 100% within territory YoY through analyzing business goals and objectives.
- Analyzed performance metrics to identify areas for business growth and improvement.
- Fostered strong business relationships with key retailers, while expanding business opportunities with new points of distribution.
- Worked closely with distribution partners to collaborate and secure controllable chain programming.
- Effective inventory management by guiding fourteen wholesalers with efficient days on hand.
- Delivered insights to disrupt the non-alcoholic segment and win over retailers through unrealized customer demand and sales velocity.
- Verified national mandates to close all market gaps.
Business Development Manager
Beechwood Sales and Service (Beverage Distributor)
08.2020 - 07.2021
- Identified challenges of an 8 member sales team by monitoring key performance indicators and created solutions to drive revenue growth at key accounts.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Worked closely with suppliers to align goals and priorities.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed distribution network optimization to gain additional POD's by liaising with key accounts alongside field reps.
- Redefined the company's sales pipeline and process by developing ads and display programs which resulted in high sales velocity and brand awareness.
- Monitored market trends and competitor activities to identify areas of opportunity.
Sales Supervisor
Beechwood Sales and Service (Beverage Distributor)
12.2015 - 07.2020
- Supervised and coached merchandisers on expectations for retail and operational standards.
- Introduced a highly defined business plan to exceed sales targets focused on monthly and quarterly programs.
- Analyzed sales data to set quotas and assess potential areas of growth.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Attracted more fan-consumers by representing and establishing a craft beer portfolio including more than 100 brands.
- Encouraged customer loyalty and satisfaction by tracking, opening, and managing 120 new accounts.
- Improved sales by 30% YoY within the territory through key brand management and account support.
Team Leader
Whole Foods Market
03.2014 - 07.2015
- Trained and empowered a team of 10 through development programs and department execution.
- Balanced a labor budget based on projected sales goals.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Drove operational excellence and sales by focusing on a mix of high-margin items within category sets.
- Successfully maximized sales velocity by signing off on monthly category resets in compliance with policies and standards.
- Designed department promo map for sales changeover including regional and global mandatory off-shelf promotions.
- Maintained inventory by timely ordering products and streamlining shelf conditions in order to maximize product visibility.
Education
MBA - Marketing And Entrepreneurship
Louisiana State University, Shreveport
Shreveport, LA08-2023
Bachelor of Arts - Journalism, Advertising, And Media Studies
University of Wisconsin, Milwaukee
Milwaukee05-2012
Skills
- Market and Competitive Analysis
- Nielson and IRI Data
- Brand Building
- Distribution Channel Management
- CRM Software- VIP and KARMA
- Annual Forecasting
- Inventory Coordination
- Territory and Account Management
- Strategy Development
- Sales Leadership
- Sales Presentation
- Team Building
Timeline
Regional Sales Manager
Alaskan Brewing Company
05.2024 - Current
Territory Sales Manager
Athletic Brewing Company
08.2021 - 04.2024
Business Development Manager
Beechwood Sales and Service (Beverage Distributor)
08.2020 - 07.2021
Sales Supervisor
Beechwood Sales and Service (Beverage Distributor)
12.2015 - 07.2020
Team Leader
Whole Foods Market
03.2014 - 07.2015
MBA - Marketing And Entrepreneurship
Louisiana State University, Shreveport
Bachelor of Arts - Journalism, Advertising, And Media Studies
University of Wisconsin, Milwaukee
Similar Profiles
Adriaan KleinhansAdriaan Kleinhans
Bartender/Server (Seasonal) at Alaskan Brewing CompanyBartender/Server (Seasonal) at Alaskan Brewing Company
Bradley CannonBradley Cannon
Accounting Technician at Alaskan Brewing Co.Accounting Technician at Alaskan Brewing Co.
Summer WillisSummer Willis
Quality Assurance Analyst at Alaskan Brewing Co.Quality Assurance Analyst at Alaskan Brewing Co.
Aimee LuskAimee Lusk
Cashier at Loaf 'N JugCashier at Loaf 'N Jug
Anna Arzu KonovalAnna Arzu Konoval
Warehouse Associate at AmazonWarehouse Associate at Amazon