Emily Pazdernik, MBA
Hugo
Summary
Accomplished and self-motivated sales and business manager with 10 years of CPG experience overseeing sales figures, distribution management, direct reports, and new account developments. Bringing forth a proven track record of working collaboratively internally and externally to achieve goals, increase revenue gains, and advance the sales cycle of the company. A strong leader with a growth mindset that develops positive relationships across consumers and brands.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
Alaskan Brewing Company
Midwest
05.2024 - Current
- Manage 42 distributors across a 6 state territory.
- Responsible for more than $2.5M in yearly sales revenue.
- Implement productive KPI's for field sales reps that result in business generation and ROI.
- Create regular sales programs for regional grocery chains such as Cub and Super One.
- Develop a quarterly PFP for sales reps that support business growth and objectives.
- Generate detailed sales reports and forecasts to analyze sales performance and market trends.
- Coach sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Collaborate with senior executives to evaluate sales performance and develop strategies to innovate and expand market share.
- Increased profit margins by effectively controlling the sales budget and overhead.
Territory Sales Manager
Athletic Brewing Company
DMV- DC, Maryland, And Virginia
08.2021 - 04.2024
- Managed distribution partners with company objectives and incentives to drive sales growth.
- Exceeded yearly sales plan to goal by 10% resulting in an additional 140K in revenue.
- Improved productivity and increased sales by 100% within territory YoY through analyzing business goals and objectives.
- Analyzed performance metrics to identify areas for business growth and improvement.
- Fostered strong business relationships with key retailers, while expanding business opportunities with new points of distribution.
- Worked closely with distribution partners to collaborate and secure controllable chain programming.
- Effective inventory management by guiding fourteen wholesalers with efficient days on hand.
- Delivered insights to disrupt the non-alcoholic segment and win over retailers through unrealized customer demand and sales velocity.
- Verified national mandates to close all market gaps.
Business Development Manager
Beechwood Sales and Service (Beverage Distributor)
Western Wisconsin
08.2020 - 07.2021
- Identified challenges of an 8 member sales team by monitoring key performance indicators and created solutions to drive revenue growth at key accounts.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Worked closely with suppliers to align goals and priorities.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed distribution network optimization to gain additional POD's by liaising with key accounts alongside field reps.
- Redefined the company's sales pipeline and process by developing ads and display programs which resulted in high sales velocity and brand awareness.
- Monitored market trends and competitor activities to identify areas of opportunity.
Sales Supervisor
Beechwood Sales and Service (Beverage Distributor)
Western Wisconsin
12.2015 - 07.2020
- Supervised and coached merchandisers on expectations for retail and operational standards.
- Introduced a highly defined business plan to exceed sales targets focused on monthly and quarterly programs.
- Analyzed sales data to set quotas and assess potential areas of growth.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Attracted more fan-consumers by representing and establishing a craft beer portfolio including more than 100 brands.
- Encouraged customer loyalty and satisfaction by tracking, opening, and managing 120 new accounts.
- Improved sales by 30% YoY within the territory through key brand management and account support.
Team Leader
Whole Foods Market
St Paul, MN
03.2014 - 07.2015
- Trained and empowered a team of 10 through development programs and department execution.
- Balanced a labor budget based on projected sales goals.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Drove operational excellence and sales by focusing on a mix of high-margin items within category sets.
- Successfully maximized sales velocity by signing off on monthly category resets in compliance with policies and standards.
- Designed department promo map for sales changeover including regional and global mandatory off-shelf promotions.
- Maintained inventory by timely ordering products and streamlining shelf conditions in order to maximize product visibility.
Education
MBA - Marketing And Entrepreneurship
Louisiana State University, Shreveport
Shreveport, LA08-2023
Bachelor of Arts - Journalism, Advertising, And Media Studies
University of Wisconsin, Milwaukee
Milwaukee05-2012
Skills
- Market and Competitive Analysis
- Nielson and IRI Data
- Brand Building
- Distribution Channel Management
- CRM Software- VIP and KARMA
- Annual Forecasting
- Inventory Coordination
- Territory and Account Management
- Strategy Development
- Sales Leadership
- Sales Presentation
- Team Building
Timeline
Regional Sales Manager
Alaskan Brewing Company
05.2024 - Current
Territory Sales Manager
Athletic Brewing Company
08.2021 - 04.2024
Business Development Manager
Beechwood Sales and Service (Beverage Distributor)
08.2020 - 07.2021
Sales Supervisor
Beechwood Sales and Service (Beverage Distributor)
12.2015 - 07.2020
Team Leader
Whole Foods Market
03.2014 - 07.2015
MBA - Marketing And Entrepreneurship
Louisiana State University, Shreveport
Bachelor of Arts - Journalism, Advertising, And Media Studies
University of Wisconsin, Milwaukee