Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Work Authorization
Timeline
Generic

Erick Eiji Alves

marshall

Summary

Results-oriented professional with extensive international experience in business development and marketing. Demonstrated success in launching and scaling ventures, crafting innovative marketing strategies, and leading diverse teams. Multilingual with strong interpersonal skills and a strategic mindset focused on business growth.

Overview

8
8
years of professional experience

Work History

Online Personal Trainer & Fitness Entrepreneur

Online Personal Trainer & Fitness Entrepreneur
06.2024 - Current
  • Train and mentor 20+ active clients with customized programs for fat loss, muscle gain, and lifestyle optimization.
  • Developed and manage a personal training website with integrated client dashboards and membership areas.
  • Created automated email marketing funnels to boost retention and generate recurring income.
  • Oversee paid media strategies across platforms including Instagram, Meta Ads, and Google Ads.
  • Design and post high-performing social media content across multiple platforms to increase brand awareness and engagement.
  • Deliver group coaching sessions, educational eBooks, and webinars to foster community growth and client success.

Graduate Assistant, LIVE at the Center

Southwest Minnesota State University
Marshall
08.2023 - 05.2025
  • Supported event coordination and marketing for campus activities and LIVE at the Center events.
  • Managed social media, logistics, and vendor communication for university-wide initiatives.
  • Facilitated student engagement through strategic programming and outreach.

Owner & Franchise Developer

Cutters Unity Barbershop (formerly V8 Barbershop)
Manaus
08.2021 - 12.2023
  • Founded and scaled a successful barbershop franchise with 3 operational locations.
  • Spearheaded marketing campaigns, led social media strategy, and implemented loyalty programs.
  • Trained and managed 20+ employees, promoting high performance and client retention.

Account Executive

Southwest Marketing Advisory Center (SMAC)
Marshall
08.2021 - 12.2023
  • Conducted primary and secondary market research for regional and national clients.
  • Developed and presented strategic marketing plans to enhance brand awareness and retention.
  • Led client initiatives, including YMCA membership recovery post-COVID-19.

Event Manager

Student Center Operations, SMSU
Marshall
08.2018 - 06.2023
  • Coordinated logistics for hundreds of university events annually.
  • Supervised and mentored 30+ employees from diverse cultural backgrounds.
  • Ensured high standards of event execution and client satisfaction.

Gaming Facility Manager

Mustang Zone, Southwest Minnesota State University
Marshall
01.2020 - 03.2023
  • Oversaw operations including HR, sales, and customer experience.
  • Boosted clientele by 20% through ambiance improvement and staff training.
  • Provided leadership and support to a 10+ member team.

E-commerce Business Owner

Lehmannworld
Sao Paulo
05.2017 - 12.2020
  • Launched a fitness-focused e-commerce platform with diversified product offerings.
  • Built social media presence, created influencer partnerships, and led digital campaigns.
  • Achieved consistent 22% monthly ROI; created training e-books and coaching services.

Sales Representative

Hinode
Manaus
06.2017 - 07.2018
  • Exceeded sales goals with over 50 products sold within the first months.
  • Recruited and trained 20+ new distributors, contributing to network expansion.

Education

Master of Business Administration (MBA) - Leadership Concentration

Southwest Minnesota State University (SMSU)
Marshall, MN
05.2025

Bachelor of Science - Marketing and Business Management, Entrepreneurship

Southwest Minnesota State University (SMSU)
Marshall, MN
05.2022

Skills

  • Strategic marketing and business development
  • Digital marketing and media
  • Leadership and team management
  • Market research and analysis
  • Social media strategy and content creation
  • Microsoft Office Suite

Hobbies and Interests

  • Passionate about entrepreneurship
  • Leadership development
  • Multicultural engagement

Work Authorization

Authorized to work in the United States (F-1 Visa with OPT/CPT eligibility)

Timeline

Online Personal Trainer & Fitness Entrepreneur

Online Personal Trainer & Fitness Entrepreneur
06.2024 - Current

Graduate Assistant, LIVE at the Center

Southwest Minnesota State University
08.2023 - 05.2025

Owner & Franchise Developer

Cutters Unity Barbershop (formerly V8 Barbershop)
08.2021 - 12.2023

Account Executive

Southwest Marketing Advisory Center (SMAC)
08.2021 - 12.2023

Gaming Facility Manager

Mustang Zone, Southwest Minnesota State University
01.2020 - 03.2023

Event Manager

Student Center Operations, SMSU
08.2018 - 06.2023

Sales Representative

Hinode
06.2017 - 07.2018

E-commerce Business Owner

Lehmannworld
05.2017 - 12.2020

Master of Business Administration (MBA) - Leadership Concentration

Southwest Minnesota State University (SMSU)

Bachelor of Science - Marketing and Business Management, Entrepreneurship

Southwest Minnesota State University (SMSU)

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Erick Eiji Alves