Summary
Overview
Work History
Education
Skills
Timeline
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Gregory Cowell

Gregory Cowell

Rosemount

Summary

Dynamic broadcast and communications leader with 15+ years of experience driving audience growth and brand visibility across media platforms. Expert in developing strategic communication plans, crafting compelling content, and leading high-impact public relations initiatives. Recognized for engaging storytelling, award-winning promotional campaigns, and a talent for connecting with audiences across traditional and digital platforms.

Overview

20
20
years of professional experience

Work History

On-Air Personality & Brand Storyteller

KS95 - Hubbard Broadcasting
10.2019 - Current
  • - Serve as #1 rated on-air host for multiple key demographics in afternoon drive (2p–7p).
  • - Drive brand loyalty through compelling storytelling, on-air engagement, and digital content strategy.
  • - Collaborate on promotional campaigns, integrating internal and external messaging for clients and station initiatives.
  • - Produce web and social media content to increase digital footprint and community interaction.

Brand Manager & Host

Alpha Media USA | KRBI & KEEZ
01.2011 - 01.2019
  • - Directed brand identity and communication strategy for two stations, aligning messaging with business objectives.
  • - Tripled audience engagement by developing experiential marketing events and hyper-localized media coverage.
  • - Recruited and mentored on-air talent, ensuring consistent and compelling station voice and culture.
  • - Fostered strong media and community relationships to enhance station visibility and credibility.

Morning Show Host | Promotions Director | Social Media Lead

Radio Mankato | KDOG
01.2005 - 01.2011
  • - Spearheaded promotional campaigns and media partnerships that received national coverage.
  • - Elevated ratings from 5th to 1st among women 25–54 through emotionally resonant content and brand innovation.
  • - Revamped web presence and led digital engagement strategy to drive traffic and community connection.
  • - Built and managed award-winning social campaigns and philanthropic initiatives.

Education

Technical Degree - Broadcast Communications

Broadcast Center
St. Louis, MO

Skills

  • - Strategic Communications & Messaging
  • - Media & Influencer Relations
  • - Copywriting & Content Development
  • - Brand Positioning & Storytelling
  • - Public Speaking & On-Air Talent
  • - Digital & Social Media Strategy
  • - Team Leadership & Collaboration
  • - Cultural Awareness & Engagement

Timeline

On-Air Personality & Brand Storyteller

KS95 - Hubbard Broadcasting
10.2019 - Current

Brand Manager & Host

Alpha Media USA | KRBI & KEEZ
01.2011 - 01.2019

Morning Show Host | Promotions Director | Social Media Lead

Radio Mankato | KDOG
01.2005 - 01.2011

Technical Degree - Broadcast Communications

Broadcast Center

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Gregory Cowell