Summary
Overview
Work History
Education
Skills
License
Certification
Timeline
Generic

HANNA ROBERG

Woodbury

Summary

Multi-talented business leader bringing over 10 years of experience as a successful marketing and sales leader. Strategic problem solver and change manager. Visionary executive implements plans that meet current and future needs. Key expertise in legal, risk, fraud, compliance, and investigations markets.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Vice President, Product Marketing, Risk & Fraud – Corporate & Government

Thomson Reuters
01.2023 - Current
  • Lead product marketing for Risk & Fraud Solutions, one of TR’s top 7 identified areas for growth across the following functions: competitive intel, win/loss, product roadmap, market segmentation and data analytics, go-to-market launches, partnerships, positioning and messaging for a collective $400M revenue business with 9% YOY growth rate.
  • Formed a new team of 16 product marketers, bringing together what were formerly two teams into one, and developing roles and responsibilities within the new org structure.
  • Launched 7 strategic partnerships and 4 major CLEAR product enhancements, including our first GenAI enhancement, Risk Analysis Summary report, with $2M in pipe and 9 sales in under 60 days.
  • Set strategy for the team’s successful sales enablement education series throughout 2024 directly contributing 314 appointments, $6.6M in pipeline, and just under $1M in closed wins.
  • Successfully secured $6M in capital expenditure for product business cases to fuel GenAI development and infrastructure speed and scale improvements to CLEAR.
  • Developed and launched a product marketing, org-wide upskilling effort to enhance core, functional skills for all product marketers in collaboration with Product Marketing Alliance.
  • Continuously receive healthy overall OHI scores > 80% year after year, higher than org-wide benchmarks.

Vice President, Product Marketing - Government

Thomson Reuters
01.2022 - 01.2023
  • Promoted to VP within 8 months of the newly centralized Product Marketing organization being created.
  • Led a go-to-market team of 14 product marketers spanning legal, risk, and fraud propositions sold to federal, state & local governments.
  • Developed new operating cadences with Sales, Central Marketing, Product, Partnerships & Alliances amongst many others, evangelizing Product Marketing responsibilities and aligning on priorities as we set up a new centralized org.
  • Led 5 product launches and 2 strategic partnerships.
  • Launched the new Thomson Reuters Risk & Fraud Solutions portfolio messaging to drive greater brand awareness.
  • Revamped the customer case study program Everyday Heroes to include a new webpage, landing page and in-product GEM to solicit more customer testimonials.

Sr. Director, Product Marketing, Risk & Fraud - Government

Thomson Reuters
01.2021 - 01.2022
  • Promoted to Senior Director within the newly formed Product Marketing organization.
  • Led the high growth Government Risk & Fraud Solutions portfolio, including the CLEAR and Pondera product lines for $96M in revenue and $35M in new sales, a 22% target growth rate in 2022.
  • Assembled a new team and developed roles and responsibilities within the new org structure and with stakeholders.
  • Launched 3 new products and 2 new strategic partnerships within 4 months of the new product marketing construct.
  • Responsible for product marketing functions spanning go-to-market activities, new product and partnership launches, customer value proposition, product messaging and channel education.

Director, Proposition Management, Corporates

Thomson Reuters
01.2019 - 01.2021
  • Segment owner for $104M in annual revenue and $27.5M in new sales (68% of SMB’s gross sales) for 2021 across SMB legal propositions, with Practical Law and Westlaw attainment at 115% to plan.
  • Led customer lifecycle, capital planning, new product and enhancement launches, customer value propositions and personas, segment pricing strategy and sales channel enablement.
  • Collaborated with Marketing, Product, Digital, Commercial Excellence, Finance, Customer Service, Professional Services and Segment business leaders as the voice of the SMB customer to drive sales, retention, and development.
  • Key contributor to the Practical Law acceleration workstream with sales at $12.1M for 2021, a 10.5% growth over PY.
  • Built a brand-new team by hiring, onboarding, and developing 3 newly promoted proposition managers.
  • Participated in and graduated from the LeadHership1 program.

Content Proposition Lead, Corporates

Thomson Reuters
01.2019 - 12.2019
  • Promoted to proposition director in less than a year.
  • Led a high-growth business within the newly created Corporates SMB segment focusing on content propositions to law and tax department personas, including Practical Law, Westlaw, and Checkpoint product lines.
  • Segment owner for $102M in annual revenue and $19M in new sales; content sales finished just above plan at 9% growth over PY and $1M favorable to revenue plan at a 10% growth over PY.

Marketing Manager, Corporate Risk, Fraud & Investigations

Thomson Reuters
01.2017 - 01.2019
  • Led a key start-up and growth generating business for the Risk & Fraud product portfolio, heavy emphasis on CLEAR.
  • Segment owner for $60M in annual revenue and $21M in new sales representing a 20% increase over PY.
  • Delivered a record retention year at 84.1%, ahead of the 83.6% FY plan.
  • Managed commercial policy, pricing, betas, pilots and launches, sales channel enablement and customer lifecycle.
  • Collaborated with stakeholders to launch the Alliance Partnership Program.
  • Drove demand generation in partnership with campaign specialists through email, digital, event and print strategies.
  • Coached and led a team of 4 marketing professionals on strategy, project planning and execution.

Regional Manager, Legal Sales & Product Specialization

Thomson Reuters
01.2014 - 01.2017
  • Grew a cross-channel team of 18 attorney product specialists by 60% across Law Firm, Corporate and Government markets for Practical Law, Firm Central, PeopleMap, CLEAR, Dockets, Drafting Assistant and Case Notebook.
  • Hired and coached specialists to provide effective sales and retention support and product leadership.
  • Partnered with stakeholders on sales enablement strategies, sales, retention, and escalation resolution.
  • Led additional businesses of WLEC and RealLegal sales specialists responsible for a combined $12.6 Million in revenue, $716,000 in sales quota and $5.4 Million in special offer renewals.
  • Managed Small Law Firm client management teams responsible for retaining and growing territory revenue.
  • Built, piloted, and implemented a successful Inside Sales work-from-home initiative that grew to a solidified program.

Team Specialist, Legal Renewal and Subscription Recovery Teams

Thomson Reuters
01.2012 - 01.2014
  • Top 2013 Subscription Recovery Team Performer achieving 199% to plan.
  • Negotiated and overcame customer cancellations, saving an avg. 28 at-risk accounts/mo. and $1.7 million in revenue.
  • Reviewed, managed, and executed business decisions on sub-recovery team renewal policy.
  • Mentored and coached new sub recovery client managers on renewal negotiations and order writing.

Client Manager, Small Law Firms

Thomson Reuters
01.2012 - 12.2012
  • Partnered with sales executives to grow revenue in small law firms through pre-sale demonstrations and upsell leads.
  • Protected territory revenue by negotiating contract renewals and resolving disputes over ancillary billing.
  • Trained customers on Westlaw and legal solutions software to enhance customer usage and retention.

Assistant County Attorney

Steele County Attorney’s Office
Owatonna
01.2011 - 01.2012
  • Executed criminal charging decisions and prosecuted felonies, gross misdemeanors, and misdemeanors.
  • Handled bail, first appearance, omnibus, suppression, probation violation, plea, and sentencing hearings.
  • Conducted direct and cross-examination of witnesses and offered exhibits into evidence.
  • Performed research, drafted briefs, and submitted with the court.
  • Offered and negotiated settlement agreements with defense attorneys.
  • First chaired a felony domestic assault by strangulation bench trial to a guilty conviction.
  • Drafted and filed child protection petitions, presented at hearings, and drafted orders for court submission.
  • Prepared for and handled emergency protective care, admit/deny, disposition and review hearings.

Judicial Law Clerk to former Chief Judge Kathleen Gearin (retired)

Second Judicial District Court
01.2010 - 01.2011
  • Attended court, drafted orders, and contributed to Chief Judge Gearin’s decision-making during the 2011 Minnesota government shutdown litigation.
  • Attended civil, criminal, and juvenile hearings and trials. Swore in witnesses, interpreters, and jurors.
  • Researched and drafted memorandums and orders.
  • Managed the jury during jury trials. Solved issues and answered questions from the public.
  • Regularly communicated with judges, attorneys, defendants, court reporters, clerks, interpreters, probation officers, law enforcement and the public.

Certified Student Attorney

Ramsey County Attorney’s Office
St. Paul
01.2008 - 01.2010
  • Represented petitioners in civil commitment proceedings for the mentally ill, chemically dependent, and developmentally disabled.
  • Prepared cases and argued for court holds in secure facilities if patients presented dangers to themselves or others.
  • Conducted civil commitment bench trials, including direct and cross-examinations of lay and expert witnesses.
  • Negotiated settlement agreements with patients, defense attorneys and hospitals.
  • Mentored, coached, and trained new division law clerks.

Education

J.D. -

University of St. Thomas School of Law
Minneapolis, MN

B.A. - Political Science

University of Minnesota Duluth
Duluth, MN

Study Abroad

Bond University
Gold Coast, Queensland, Australia

Skills

  • People Leadership
  • Customer Centric Value Propositions
  • Strategic Planning
  • Product Positioning & Messaging
  • Partnerships & Integrations
  • Sales Enablement
  • Performance metrics
  • Customer Pain Points & Solutions
  • Customer Intelligence
  • Product marketing
  • Data analytics
  • Team building
  • Cross-functional collaboration
  • Market segmentation
  • Go-to-market strategy

License

State Bar of Minnesota

Certification

  • Law License, State Bar of Minnesota

Timeline

Vice President, Product Marketing, Risk & Fraud – Corporate & Government

Thomson Reuters
01.2023 - Current

Vice President, Product Marketing - Government

Thomson Reuters
01.2022 - 01.2023

Sr. Director, Product Marketing, Risk & Fraud - Government

Thomson Reuters
01.2021 - 01.2022

Director, Proposition Management, Corporates

Thomson Reuters
01.2019 - 01.2021

Content Proposition Lead, Corporates

Thomson Reuters
01.2019 - 12.2019

Marketing Manager, Corporate Risk, Fraud & Investigations

Thomson Reuters
01.2017 - 01.2019

Regional Manager, Legal Sales & Product Specialization

Thomson Reuters
01.2014 - 01.2017

Team Specialist, Legal Renewal and Subscription Recovery Teams

Thomson Reuters
01.2012 - 01.2014

Client Manager, Small Law Firms

Thomson Reuters
01.2012 - 12.2012

Assistant County Attorney

Steele County Attorney’s Office
01.2011 - 01.2012

Judicial Law Clerk to former Chief Judge Kathleen Gearin (retired)

Second Judicial District Court
01.2010 - 01.2011

Certified Student Attorney

Ramsey County Attorney’s Office
01.2008 - 01.2010

J.D. -

University of St. Thomas School of Law

B.A. - Political Science

University of Minnesota Duluth

Study Abroad

Bond University

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HANNA ROBERG