Open To Work
Harriett McFarlane
Summary
Innovative Video Editor and Motion Graphics Designer with 10+ years of producing multimedia content for educational and marketing purposes. Manages end-to-end video production, collaborates effectively with creative teams, and delivers high-quality content across digital and broadcast platforms. Expert in Adobe Creative Suite and excels in translating complex concepts into engaging visual narratives.
Overview
16
16
years of professional experience
Work History
Video Editor/ Motion Graphics
Aveda
01.2021 - Current
- Produced and edited short-form and long-form video content optimized for online and social platforms, including color correction, sound design, and motion graphics integration.
- Led end-to-end production of digital and social-first multimedia content, from concept through post-production and deployment.
- Produced rapid-turnaround content for campaign launches, product releases, and urgent educational initiatives, ensuring timely delivery.
- Ensured strict adherence to global brand standards while maintaining speed and production quality.
- Recorded in-house video and B-roll footage to facilitate agile content creation for real-time marketing efforts.
- Collaborated with subject matter experts, designers, and editorial teams to create clear, engaging multimedia assets from complex educational content.
- Coordinated global education initiatives to enhance learning opportunities.
Video Editor
Purple
01.2021 - 11.2021
- Edited and logged high-resolution 4K footage, managing media workflows for high-volume production environments.
- Optimized video content to meet platform-specific formatting and delivery standards.
- Balanced multiple concurrent projects under tight deadlines, ensuring brand voice and editorial accuracy in all deliverables.
- Collaborated with marketing stakeholders to produce campaign-driven content that supported broader strategic objectives.
- Organized files and managed project backups to enhance editing workflow efficiency.
Videographer
Spectrum Brands, Inc
01.2018 - 01.2021
- Managed in-house productions, overseeing lighting, audio, camera operation, and on-set direction for seamless execution.
- Led post-production workflows, ensuring timely delivery across digital distribution channels.
- Liaised between marketing leads and creative teams to conceptualize and storyboard impactful campaign content.
- Contributed to campaign ideation and messaging refinement, enhancing audience engagement through targeted content strategies.
Multimedia Designer
Aveda
01.2015 - 01.2018
- Created educational and promotional multimedia assets that enhanced global training initiatives.
- Directed on-camera talent and ensured alignment with instructional objectives and brand standards.
- Contributed to evolution of brand visual identity across digital and educational platforms, strengthening brand recognition.
- Collaborated with departments to produce cohesive content ecosystems that improved user engagement.
- Supported global education initiatives
Media Manager
McFarlane Mfg. Co.
01.2010 - 01.2015
Education
BS - Film
Full Sail University
01-2013
BFA - Multimedia Design
University of Wisconsin-Stout
01-2011
Skills
- Motion graphics design
- Video editing
- Adobe Creative Suite
- Digital asset oversight
- Media workflow optimization
- Pre-production coordination
- Content planning
- Campaign planning
- Script analysis
- Cross-functional collaboration
- Adaptability
- Creativity
Awards
- Herb Kohl Scholarship For the Arts
- Course Director Awards - Documentary Filmmaking
- Course Director Awards - Production Design
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkLocation Preference
RemoteHybridSalary Range
$100000/yr - $200000/yrTimeline
Video Editor/ Motion Graphics
Aveda
01.2021 - Current
Video Editor
Purple
01.2021 - 11.2021
Videographer
Spectrum Brands, Inc
01.2018 - 01.2021
Multimedia Designer
Aveda
01.2015 - 01.2018
Media Manager
McFarlane Mfg. Co.
01.2010 - 01.2015
BS - Film
Full Sail University
BFA - Multimedia Design
University of Wisconsin-Stout