JENNIFER OELRICH
St. Paul
Summary
A reliable and trust-worthy team player with over 13 years of managing and executing a variety of campaigns simultaneously. Proven track record of consistently exceeding marketing goals via digital, direct mail, B2B and B2C campaigns.
Overview
19
19
years of professional experience
Work History
Sr. Marketing Consultant
RBC Wealth Management
Minneapolis
05.2020 - Current
- Partner with senior leadership, financial advisors, and product teams to strengthen brand presence and drive client growth.
- Design and implement targeted campaigns that highlight holistic wealth management, retirement planning, and legacy strategies.
- Leverage client insights and market research to shape messaging, refine segmentation, and enhance client engagement.
- Manage digital, print, and event-based marketing channels to deliver an integrated client experience.
- Ensure all marketing materials meet brand standards and regulatory compliance requirements.
- Track and analyze campaign performance metrics to measure ROI and inform future
- Designed and executed email marketing campaigns, achieving significant open and click-through rates.
- Developed marketing strategies for wealth management services and client engagement.
- Collaborated with financial advisors to create tailored marketing materials.
- Oversaw project timelines and deliverables to ensure timely execution of initiatives.
Lead Category Account Manager
Target Corporation
05.2018 - 10.2019
- Delivered quality digital creative while consistently meeting timelines and budgets.
- Led creative strategy to meet client's needs and KPIs.
- Doubled growth and sales of Baby category by successful planning and speed of work.
- Worked on numerous projects simultaneously while keeping quality and client satisfaction as a priority.
- Provided recommendations and solutions when issues arose.
- Communicated effectively and have positive relationships with high profile clients.
- Assessed campaign performance and have taken action based on results.
- Supported Sales Executive team by helping with pre-sale and pitch materials for client presentations.
Sr. Integrated Marketing Specialist/Project Manager
Deluxe Corporation
01.2010 - 09.2017
- Managed and planned large-scale direct mail and email programs with consistency to messaging and brand guidelines, workflow and budget.
- Created and managed the execution of Direct mail and email programs using data, test results and research.
- Led project team by pulling together all internal and external resources and measured overall campaign success by testing and analytics.
- Developed email lead nurture program that coincided with direct mail to new buyers to entice additional sales.
- Worked cross-functionally with numerous teams including ecommerce, UX, SEO, Social media and product.
- Analyzed success of programs by testing and use of Tableau data and reporting.
- Responsible for marketing program in support of a team of 22 field sales representatives.
Marketing Consultant/Project Manager
Deluxe Corporation
04.2008 - 03.2010
- Directed and managed marketing communication plans to support business objectives.
- Developed direct mail and email campaigns via strategy, creative and operations.
- Managed implementation of projects based on marketing objectives through the creative process to completion.
- Facilitated routing process and securing all necessary approvals.
- Oversaw workflow and ensured all project members adhered to timeline.
Delivery Campaign Coordinator
Deluxe Corporation
10.2006 - 04.2008
- Worked as a liaison between Deluxe Field Sales and vendors for a developing program.
- Coordinated traffic of marketing materials.
- Worked with internal and external resources to map out and refine processes.
- Proofread and edited collateral to ensure accuracy.
- Assisted in development of online storefront.
- Supported marketing material for Financial Service Sales.
Education
Bachelor of Arts -
Minnesota State University
Moorhead, MN01.2001
Skills
- Program and Project Management
- Creative Lead
- Email Marketing
- Digital Marketing
- Program Management
- Marketing Sales Support
- Time Management
- Integrated Campaigns
- Social Media
- Data Analysis
Technology Skills
- Workfront
- Salesforce
- Highlander
- GEM
- Opal
- Excel
- Adobe
- Microsoft Office
- SharePoint
- Tableau
- Lotus Notes
- Unica
- Qfiniti
- MBG Asset Management
- Omniture
- Social media programs Sprinklr & Shoutlet
Timeline
Sr. Marketing Consultant
RBC Wealth Management
05.2020 - Current
Lead Category Account Manager
Target Corporation
05.2018 - 10.2019
Sr. Integrated Marketing Specialist/Project Manager
Deluxe Corporation
01.2010 - 09.2017
Marketing Consultant/Project Manager
Deluxe Corporation
04.2008 - 03.2010
Delivery Campaign Coordinator
Deluxe Corporation
10.2006 - 04.2008
Bachelor of Arts -
Minnesota State University