Jeremy Voelker
Waconia
Summary
Dynamic Business Analytics Manager with a proven track record at Shutterfly Inc., leveraging advanced analytics and machine learning to enhance profitability and drive strategic decision-making. Expert in KPI development and data visualization, fostering collaboration and mentoring teams to achieve significant performance improvements.
Overview
29
29
years of professional experience
Work History
Business Analytics Manager
SHUTTERFLY INC
05.2018 - Current
- Create models to illustrate key company metrics for improved leadership visibility; utilized machine learning through Power BI to predict cash, revenue, labor, and other essential data supporting financial analysis and profitability forecasting.
- Developed and managed company-wide KPIs, tracking critical metrics to support informed decision-making.
- Strengthened relationships with business partners by providing strategic data and insights to enhance management of business lines and drive performance improvements.
- Influenced enterprise-wide awareness of overall company health by providing a daily update of current trends and analysis at a program level.
- Worked with Finance and Demand Planning with supply chain reporting, saving the company about $2.5MM by understanding the reorders were being defaulted to air versus ground.
- Mentored and trained employees, facilitating their career development and enhancing team capabilities.
Credit Risk Manager
BLUESTEM BRANDS INC
08.2015 - 02.2018
- Increased profitability by 10% and predicted credit risk exposure for the organization. Spearheaded development and implementation of crucial financial models, underwriting strategies, line assignments, and policies and procedures, executing new methods to present credit options to consumers, and producing detailed performance reports.
- Conducted regular analysis and reporting on strategies to maintain adherence to underwriting activities, processing data and updating reports to improve decision-making.
- Analyzed current marketing opportunities impacting future credit performance, influencing cross-functional team decisions.
- Oversaw daily operations of three-person team; directed and motivated team to achieve financial goals and objectives, delivering project and department milestones within established requirements and budget while focusing on financial well-being of the business.
Manager of Consumer Insights and Analysis
BLUESTEM BRANDS INC
04.2012 - 08.2015
- Contributed to the successful growth of the business and generated a 350% sales increase in just three years magnifying revenue from $20M to a considerable $130M by conducting on-going analysis on customer acquisition and existing customer initiatives.
- Directed analyst operations to analyze market trends and competitive landscape, identifying improvements and growth opportunities, while ensuring visibility to key business metrics through comprehensive analysis and reporting.
- Synthesized insights along value chain, developed value propositions aligned with strategic objectives, and recommended actions on critical business decisions.
- Substantially improved sales offers by formulating essential forecasting methods to tweak data.
- Analyzed big data from online click data using Google Analytics and Adobe to establish client usage patterns and benefits from the organization’s website.
Manager, Decision Sciences
BLUESTEM BRANDS INC
10.2008 - 03.2012
- Played a vital role in elevating revenues, escalating sales, and accurately defining the optimal mail population by effectively directing the development of predictive response models to assist in determining the correct target audience, and introducing ensemble modeling and machine learning techniques.
- Maximized marketing functions by implementing statistical analysis on current and past campaigns and assisting with the development of groundbreaking marketing strategies based on results.
- Guided decisions impacting the organization's financial health, developed statistical models to support marketing goals, and conducted data mining and analysis for marketing campaigns.
- Enhanced customer data analysis functions through troubleshooting, technical innovation, and collaboration with marketing, credit, and finance.
- Enhanced marketing skills of customers and equipped users with a solid understanding of business marketing by developing online and email models.
Senior Marketing Analyst
UNITED HEALTH GROUP INC
03.2006 - 10.2008
- Acted as subject matter expert in statistical analysis, emphasizing product management and marketing data, while conducting statistical and predictive behavioral modeling, assessing and interpreting results of past marketing campaigns, and guiding future marketing campaigns using data mining techniques.
- Enhanced analyst efficiency and testing outcomes by collaborating with product managers to implement strategic testing methods and diverse segmentation designs.
- Increased profitability through assessment of customer-level mail streams and delivering actionable recommendations to management.
- Collaborated with product managers and external consulting firms to maximize campaign management effectiveness and optimize resource allocation.
Manager of Asset Management Reporting
METRIS COMPANIES INC
02.2002 - 03.2006
- Managed and developed analysts supporting financial reporting and analysis across risk, marketing, accounting, acquisitions, and forecasting groups.
- Collaborated with finance, treasury, loss team, tax, and collections to streamline reporting processes.
- Analyzed results and generated & submitted critical recommendations and qualified reports.
- Supervised staff and managed project request flow.
- Created GUI interface utilizing Access, acquiring data from an Oracle database and which allowed marketing to point and click their way to reporting on response rates, approval rates, creative use and assorted marketing measures.
- Generated and tested code, ensuring complete accuracy.
- Created information packets and audit materials, delivering data to potential buyers and sellers to facilitate informed decision-making.
- Served as a business intelligence liaison between user community and IT staff in implementation of data warehouse documenting requirements, procedures and testing data.
Senior Acquisitions Business Analyst
METRIS COMPANIES INC
08.2001 - 02.2002
- Created and developed marketing response database in Access utilizing a variety of data sources (Oracle and SAS).
- Compiled data and developed user-friendly front end for database access.
- Analyzed campaign history to identify response and approval rates, along with reasons for user decline.
- Assisted marketing in identifying programs that generate highest and most profitable lift.
Senior E-Commerce Business Analyst
METRIS COMPANIES INC
07.2000 - 07.2001
- Constructed E-Commerce reporting infrastructure by analyzing multiple sources of data and creating ways to centralize data for end users.
- Conducted profit analysis to identify growth opportunities for business development and optimize existing portfolios.
- Analyzed data from e-mail campaigns and online surveys to identify high-value customers and reduce financial risk.
- Applied statistical methods to ensure meaningful results.
- Participated in internal selection process for department role among 500 applicants, showcasing competitive qualifications.
Senior Business Analyst
METRIS COMPANIES INC
07.1999 - 06.2000
- Analyzed market trends and internal portfolios to inform strategic campaign decisions.
- Researched and reported on potential acquisition candidates to evaluate external growth opportunities.
- Generated accurate reports to support forecasting, budgeting, and financial planning for accounting, tax, and treasury departments.
Business Analyst
METRIS COMPANIES INC
02.1999 - 06.1999
- Contributed to $2 billion portfolio acquisition by facilitating data transfer from TSYS to FDR and supporting development of acquisition financial model.
- Streamlined reporting process, reducing turnaround time from two weeks to two days.
- Generated monthly reports of financial data that informed strategic decision-making.
Programmer
MEDALLION KITCHES OF MINNESOTA
03.1998 - 02.1999
- Developed and implemented software programs for all aspects of fast-paced manufacturing environment, enhancing processes for receiving, shipping, bill of materials, bill of lading, ordering, and financial reporting.
- Developed custom software solutions for kitchen design and inventory management.
- Collaborated with designers to enhance user interface and experience features.
- Maintained and updated databases for accurate product information and specifications.
- Managed network and maintained desktop computers, printers, and scanners to ensure operational continuity.
Project and Applications Analyst
PCS HEALTH SYSTEMS INC
03.1997 - 02.1998
- Developed and maintained intra-departmental systems supporting Data Products for internal and external customers through rapid application development and operational support using mainframe and PC-based programming languages and platforms.
- Analyzed application performance and identified areas for improvement.
- Collaborated with cross-functional teams to resolve application issues.
- Developed user documentation and training materials for system users.
Education
Bachelor of Arts - Mathematics with a minor in Business Management
University of Minnesota—Morris
Morris, MN01-1996
Skills
- Business intelligence
- Data mining and analysis
- Predictive analytics
- Statistical modeling
- Statistical analysis
- Data interpretation
- Data visualization
- Data storytelling
- Power BI visualization
- SQL programming
- Analytics software
- KPI development and tracking
- Project design
- Advanced analytics
- Performance monitoring
- Data management
- Microsoft Office Suite
- Tree analysis
- Strategic analysis
- Data management
Affiliations
- Presidential Award, Metris Companies, Inc.
- Selected for newly created E-Commerce Department, One of ten internal candidates out of 500+ applicants, Metris Companies, Inc.
Timeline
Business Analytics Manager
SHUTTERFLY INC
05.2018 - Current
Credit Risk Manager
BLUESTEM BRANDS INC
08.2015 - 02.2018
Manager of Consumer Insights and Analysis
BLUESTEM BRANDS INC
04.2012 - 08.2015
Manager, Decision Sciences
BLUESTEM BRANDS INC
10.2008 - 03.2012
Senior Marketing Analyst
UNITED HEALTH GROUP INC
03.2006 - 10.2008
Manager of Asset Management Reporting
METRIS COMPANIES INC
02.2002 - 03.2006
Senior Acquisitions Business Analyst
METRIS COMPANIES INC
08.2001 - 02.2002
Senior E-Commerce Business Analyst
METRIS COMPANIES INC
07.2000 - 07.2001
Senior Business Analyst
METRIS COMPANIES INC
07.1999 - 06.2000
Business Analyst
METRIS COMPANIES INC
02.1999 - 06.1999
Programmer
MEDALLION KITCHES OF MINNESOTA
03.1998 - 02.1999
Project and Applications Analyst
PCS HEALTH SYSTEMS INC
03.1997 - 02.1998
Bachelor of Arts - Mathematics with a minor in Business Management
University of Minnesota—Morris