Jessica Oliver
Prior Lake
Summary
Results-driven professional with a strong background in content strategy and team leadership. Adept at aligning cross-functional teams to enhance brand storytelling and optimize performance through data-driven insights, ensuring impactful content execution.
Overview
18
18
years of professional experience
2
2
Certifications
Work History
Content Marketing Lead
U.S. Bank
Minneapolis
09.2016 - Current
- Develop and execute content strategy for U.S. Bank site, Financial IQ aligning with company and marketing goals.
- Write, refine and assign thought leadership and brand storytelling content for specific audiences across their needs and pain-point.
- Maintain editorial calendars aligning with key audience mindsets, cultural moments, and bank priorities.
- Lead and develop initiatives across core team of SEOs, writers, social, and other content teams for impactful execution.
- Partner across brand, product and service lines to ensure alignment with key goals and initiatives.
- Work with SEO to improve search visibility across traditional and AI search environments including social channels.
- Utilized AI tools to streamline processes, improve cost efficienies, enhance performance, and accelerate speed to market.
- Lead and develop content effectiveness performance reporting focused on established KPIs.
- Refine content strategy and output against data insights.
Content & Social Media Manager
Johnson Fitness & Wellness
Eden Prairie
01.2016 - 09.2016
- Developed blog and social strategy, then executed on strategy by developing content for fitness blog and social media platforms in both organic and paid channels.
- Coordinated with influencers to expand brand presence in the wellness community.
- Created and scheduled posts using content management systems for visibility.
- Collaborated with marketing team on campaigns promoting fitness products and services.
- Partnered across sales teams and used data intel to inform thought leadership and brand storytelling initiatives.
Editorial Manager - Cambria Style Magazine
Cambria
Eden Prairie
08.2015 - 11.2015
- Project managed photo shoots attributing to production and style inputs.
- Maintained editorial planning aligning with key deadlines across writers, photographers, agencies, and feature partners.
- Partnered with social media to develop overall strategy, amplifying exposure to key magazine highlights for brand awareness and subscription increase.
Marketing Manager
Brandpoint
Hopkins
09.2008 - 08.2015
- Managed social media platforms to increase audience interaction and brand loyalty.
- Coordinated events and promotions to drive customer awareness and participation.
- Oversaw content creation for digital and print marketing materials.
- Conducted competitor analysis to identify opportunities for growth and innovation.
- Created content for promotional materials, including brochures, flyers, and websites.
- Developed social media marketing strategies to help brand company and increase sales.
Education
Bachelor of Arts - Communications
University of Wisconsin, Whitewater
Whitewater, WI12-2003
Skills
- Content strategy
- SEO optimization
- Data analysis
- Editorial planning
- Performance reporting
- Brand management
- Social media strategy
- Team leadership
- Collaboration
- Effective communication
Certification
Advanced Content Marketing Certification - Market Motive
Timeline
Content Marketing Lead
U.S. Bank
09.2016 - Current
Content & Social Media Manager
Johnson Fitness & Wellness
01.2016 - 09.2016
Editorial Manager - Cambria Style Magazine
Cambria
08.2015 - 11.2015
Marketing Manager
Brandpoint
09.2008 - 08.2015
Bachelor of Arts - Communications
University of Wisconsin, Whitewater