JOSEPH MARSHALL AGYEPONG
Otsego
Summary
Professional media strategist with significant experience in developing and executing comprehensive media plans. Adept at leveraging data-driven insights and creative thinking to drive impactful campaigns. Strong focus on team collaboration and achieving results, adaptable to changing needs. Skills include media planning, digital marketing, content creation, audience analysis, and strategic communication. Known for reliability and flexibility in dynamic environments. Currently advancing expertise through Certified Digital Marketing Expert & PCM Advanced Digital Marketing at the Digital Marketing Institute. Strong background in local search, social media growth, content strategy, and digital campaign execution across media, retail-style, and service-based industries.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Marketing & Media Strategist
CelebrityHitz TV
Minnesota
01.2024 - 04.2026
- Developed and executed multi-channel digital marketing strategies to increase brand visibility.
- Grew audience engagement across social platforms.
- Managed social media publishing, scheduling, and campaign optimization.
- Implemented SEO strategies to improve website ranking and discoverability.
- Optimized YouTube and video content for search and engagement.
- Managed Google Business listings and local search visibility strategies.
- Built and executed digital campaigns for brand partnerships and promotions.
- Monitored analytics (engagement, traffic, conversions) to guide strategy decisions.
- Created content calendars aligned with audience behavior and trends.
- Leveraged AI tools to improve content targeting and audience insights.
- Improved online reputation by managing audience feedback and engagement.
- Coordinated marketing efforts across social, website, and video platforms.
- Conducted market research to identify growth opportunities.
- Managed website content updates and digital user experience improvements.
- Generated leads and partnerships through targeted marketing campaigns.
- Increased brand reach through influencer collaborations and digital outreach.
- Delivered monthly performance reports with actionable insights.
- Optimized campaign ROI through continuous A/B testing and analytics.
- Strengthened brand positioning through consistent messaging.
- Built scalable digital systems for ongoing growth and engagement.
- Developed comprehensive media strategies aligning with client objectives and brand messaging.
- Analyzed audience engagement metrics to optimize content distribution across platforms.
- Collaborated with creative teams to produce compelling multimedia content for campaigns.
- Managed cross-functional projects, ensuring alignment between marketing, PR, and production teams.
- Conducted market research to identify emerging trends and inform strategic planning initiatives.
- Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
- Led initiatives to enhance brand presence through targeted advertising and social media outreach.
- Conducted thorough market research to identify emerging trends and inform media recommendations.
- Negotiated favorable advertising rates for clients, securing valuable media placements within budget constraints.
- Stayed current on industry news and trends by attending networking events, webinars, and conferences, applying knowledge gained to improve our media strategies.
- Developed comprehensive post-campaign reports highlighting successes achieved through various tactics included in each strategy devised during the planning stage.
- Collaborated with creative teams to develop impactful ad content that resonated with target audiences.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
Digital Marketing Specialist
Ideas Hub Solutions
Minnesota
02.2020 - 12.2024
- Managed digital marketing campaigns for corporate events and business clients.
- Developed SEO strategies to improve website traffic and search rankings.
- Managed social media accounts and increased engagement rates significantly.
- Created and executed email marketing campaigns for lead nurturing.
- Optimized website performance and user experience.
- Analyzed campaign performance and adjusted strategies accordingly.
- Managed online advertising campaigns (Google Ads, social ads).
- Built customer personas to improve targeting and messaging.
- Coordinated digital campaigns across multiple platforms.
- Monitored online reviews and implemented reputation management strategies.
- Increased lead generation through targeted content marketing.
- Implemented analytics tools to track performance metrics.
- Conducted competitor analysis to identify market opportunities.
- Improved brand awareness through integrated marketing strategies.
- Managed digital assets and brand consistency.
- Supported franchise-style marketing campaigns for event promotions.
- Collaborated with cross-functional teams for campaign execution.
- Improved conversion rates through landing page optimization.
- Developed marketing reports for leadership review.
- Enhanced customer engagement through personalized digital strategies.
- Managed search engine marketing budgets and tracked campaign performance.
- Optimized website content and images to improve search engine rankings.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created customized marketing materials to increase product awareness.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created content strategies for digital media.
- Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Analyzed performance metrics to identify trends and areas for improvement, informing future strategies.
Sales & Marketing Manager
ProMarshall Entertainment
New York, NY
01.2019 - 12.2020
- Led digital marketing initiatives to promote entertainment events and media.
- Managed social media campaigns driving audience growth and engagement.
- Developed brand positioning strategies across digital channels.
- Increased ticket sales through targeted digital campaigns.
- Built partnerships with brands and influencers for promotion.
- Managed content marketing strategies across platforms.
- Implemented SEO and keyword strategies for visibility.
- Conducted data analysis to optimize campaign performance.
- Created marketing funnels to improve customer conversion.
- Managed CRM tools for lead tracking and engagement.
- Oversaw website content and digital branding.
- Coordinated multi-channel marketing campaigns.
- Strengthened online reputation through engagement strategies.
- Identified growth opportunities through analytics insights.
- Developed promotional campaigns aligned with market trends.
- Increased ROI through performance-driven marketing strategies.
- Managed paid advertising campaigns across platforms.
- Delivered reports and insights to leadership teams.
- Built strong customer engagement strategies.
- Supported overall revenue growth through digital initiatives.
- Developed integrated marketing strategies to enhance brand visibility and engagement.
- Managed cross-functional teams to execute promotional campaigns effectively.
- Analyzed market trends to identify opportunities for growth and competitive advantage.
- Implemented data-driven decision-making processes to optimize marketing performance.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Participated in trade shows and industry events to network and promote products.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Implemented systems and procedures to increase sales.
Digital Marketing Analyst
Techex Solutions
Connecticut, USA
02.2018 - 09.2019
- Analyzed digital marketing performance across campaigns and channels.
- Tracked SEO performance and implemented optimization strategies.
- Managed website analytics and reporting tools.
- Identified trends and insights to improve campaign effectiveness.
- Supported digital advertising campaigns and performance tracking.
- Monitored social media metrics and engagement levels.
- Assisted in developing digital marketing strategies.
- Conducted competitor and market analysis.
- Improved search visibility through keyword optimization.
- Supported content marketing initiatives.
- Generated performance reports and dashboards.
- Assisted in managing local search and listings.
- Optimized digital campaigns for ROI.
- Worked with marketing teams to execute campaigns.
- Improved user experience through data insights.
- Analyzed digital marketing trends to enhance campaign performance and optimize strategies.
- Executed SEO strategies to improve search engine rankings and increase organic traffic.
- Drove strategic recommendations based on data insights, enhancing overall marketing effectiveness and ROI.
- Increased website traffic by implementing effective search engine optimization strategies.
- Collaborated with cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Stayed up-to-date with industry trends and emerging technologies to inform digital marketing strategies and tactics.
- Assisted in the development of annual digital marketing budgets based on historical data analysis and growth projections.
- Managed Google AdWords campaigns, improving overall click-through rate and cost per acquisition.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Marketing Assistant
Charter House - GH One TV
Ghana
01.2012 - 12.2017
- Assisted in digital and broadcast marketing campaigns.
- Managed social media content and engagement.
- Supported brand awareness initiatives.
- Assisted in campaign tracking and reporting.
- Coordinated marketing materials and content distribution.
- Supported audience growth strategies.
- Assisted in digital promotions and advertising.
- Conducted basic market research.
- Supported website content updates.
- Assisted in campaign planning and execution.
- Helped improve audience engagement strategies.
- Supported cross-platform marketing efforts.
- Managed digital communication channels.
- Assisted in performance tracking.
- Contributed to marketing team initiatives.
- Coordinated marketing campaigns across digital and traditional platforms to enhance brand visibility.
- Created and maintained marketing materials, ensuring alignment with branding guidelines and messaging consistency.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Conducted market research to gather insights, informing development of more effective marketing campaigns.
- Managed website content updates, keeping information fresh and relevant for users.
- Enhanced customer engagement with creation of interactive online content, including quizzes and polls.
- Optimized advertising spend by monitoring performance and adjusting tactics as necessary, maximizing ROI.
Marketing Coordinator
Multimedia Group
Ghana
04.2009 - 10.2012
- Supported digital marketing campaigns for media content distribution.
- Managed social media platforms and content publishing.
- Assisted in SEO and website optimization initiatives.
- Coordinated promotional campaigns across digital channels.
- Tracked campaign performance and engagement metrics.
- Supported content creation and marketing strategies.
- Assisted in brand positioning and audience targeting.
- Conducted market research and audience analysis.
- Supported advertising and promotional activities.
- Improved audience engagement through digital strategies.
- Assisted in managing online reputation and feedback.
- Coordinated marketing events and digital promotions.
- Maintained digital assets and content libraries.
- Supported cross-functional marketing teams.
- Delivered performance insights and reports.
- Developed and implemented marketing campaigns across digital platforms to enhance brand visibility.
- Analyzed market trends and consumer behavior to inform strategic marketing decisions.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Organized logistics for marketing strategy meetings.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
Education
Bachelor of Business Administration (BBA) - Marketing & Management
Top University College
Ghana11-2016
Certificate - video editing, camera operating, Film Acting
Ghallywood Academy of Film Action
Ghana06-2013
Skills
- Digital Channel Management
- SEO & Local Search Optimization
- Google Business Profiles
- Social Media Strategy & Advertising
- Content Marketing
- Online Reputation Management
- Website Optimization & UX
- Analytics & Performance Tracking
- Lead Generation
- AI-Driven Marketing Tools
- Campaign Execution
- CRM & Marketing Platforms
- Influencer marketing
- Multimedia editing
- Advertising management
- Podcast production
- Team collaboration
- Production scheduling
- Media purchasing
- Teamwork and collaboration
- Video production
Affiliations
- Elk River Chamber Of Commence
- Minnesota Black Chamber of Commence
- American Marketing Association (AMA)
- Minnesota Business Executives Council
- National Association of Broadcasters (NAB)
- International Marketing Federation
- International Social Marketing Association (iSMA)
- International Institute of Marketing Professionals (IIMP)
Certification
- Certified Digital Marketing Expert & PCM Advanced Digital Marketing (In Progress)
- Digital Marketing Institute
Ghana radio and Television Awards - Television male Entertainment Host
Award Nominee
- Earned national-level nomination recognizing excellence in television hosting, audience engagement, and entertainment content delivery.
- Recognized for building strong viewer connection and contributing to the growth of entertainment media programming.
- Demonstrated leadership in content creation, media presentation, and brand visibility within the broadcast industry.
Timeline
Digital Marketing & Media Strategist
CelebrityHitz TV
01.2024 - 04.2026
Digital Marketing Specialist
Ideas Hub Solutions
02.2020 - 12.2024
Sales & Marketing Manager
ProMarshall Entertainment
01.2019 - 12.2020
Digital Marketing Analyst
Techex Solutions
02.2018 - 09.2019
Marketing Assistant
Charter House - GH One TV
01.2012 - 12.2017
Marketing Coordinator
Multimedia Group
04.2009 - 10.2012
Bachelor of Business Administration (BBA) - Marketing & Management
Top University College
Certificate - video editing, camera operating, Film Acting
Ghallywood Academy of Film Action