JULIE CARLSON MILLER

• Helping brands say it better with strategic content for every channel, from first click to lifelong customer.

GAME ONE - Content Development and Project Management

• Partnered with internal teams to develop targeted sales and marketing content that empowered 175 field reps to connect with coaches, boost brand awareness, and influence purchasing decisions.
• Crafted product and program copy that turned catalogs into high-performing sales tools—driving 221K views for the Apparel Catalog and 68K for the first-ever Equipment Catalog on Game-One.com.
• Led development of 14 annual catalogs from kickoff to prepress, managing timelines and deliverables across design, marketing, sales, and buying teams.

MERCHOLOGY - SEO Optimization and Content Development

• Wrote SEO-friendly product copy for 400+ website pages to blend keyword strategy with brand voice to show up in search and stand out to customers.
• Developed brand partner highlight content and seasonal blogs to build credibility, inspire purchases, and support organic growth.

GRANDPAD - Content Strategy and Copywriting

• Created SEO-friendly content for B2B and B2C campaigns across email, social, and digital channels to guide the customer journey and drive engagement.
• Developed content calendar to align B2B and B2C teams, drive consistency, and position GrandPad as the go-to solution for senior communication.

COLLEGE NANNIES & SITTERS - Campaign Development and Marketing Strategy

• Created marketing content, recruiting campaigns, and training materials to help parents find care, nannies and sitters find opportunities, and teams deliver a consistent brand experience.
• Developed content calendars and promo materials to align marketing efforts across corporate and franchise teams.

• Led B2B and B2C marketing communications efforts for North America's largest school photography company.
• Oversaw a team of seven and development of 2,500+ pieces of collateral each year.
• Reversed ten years of negative growth to achieve 2% increase by conceptualizing and redesigning brand, developing identity standards, and revamping marketing materials.
• Produced 50% more collateral on 60% less budget by rethinking the creative development process and driving greater efficiency.
• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.

• Led marketing strategy and execution for Gift Card, Regards, and Regards Reward loyalty programs to drive customer engagement and retention through personalized campaigns and brand-right storytelling.