CASEY CARLSON
Minneapolis
Summary
Versatile Regional Manager with over thirteen years in the fitness industry. Experienced in a wide range of business needs, including strategic planning, promotional activities and developing staff. Accustomed to stepping into different roles every day to enable business operations to evolve and meet changing demands.
Overview
14
14
years of professional experience
Work History
Regional Manager
Anytime Fitness
10.2022 - Current
- Oversaw the recruitment, training, and professional development of all Club Managers and staff.
- Established and maintained operational standards for 5 locations.
- Helped multiple teams to break all-time revenue records in various departments.
- Designed and led creative marketing campaigns.
- Facilitated quarterly performance reviews with Club Managers.
- Compiled, monitored, and reported on all KPI metrics.
General Manager
Anytime Fitness
08.2020 - 05.2022
- Marketing
- Membership and PT sales
- Maintaining cleanliness
- Developing new and improved revenue generating strategies.
General Manager
Peak Physique
03.2019 - 01.2020
- In charge of all sales and staff
- Kept inventory stocked and accounted for.
- Executed and implemented marketing strategies.
General Manager
LA Fitness
02.2012 - 07.2018
- Managing all departments inside our location and over 30 employees to ensure a highly motivated and productive work environment
- In charge of profit, overhead, sales, service, and ethics
- Efficient at recruiting, training, and developing staff
- Executes custom and creative marketing ideas
- Business to business sales experience.
- Highest grossing LA Fitness General Manager in the state of Minnesota 8 out of 12 months in 2017
Outside Sales Manager
Contractor Referrals Inc
08.2011 - 01.2012
- In charge of organizing teams door to door coverage zones
- Generated leads business to business and residential
- Inspected residential and commercial storm damage
- Met with insurance adjusters to draw up estimates and contract repairs
- Held the highest lead count constantly
- Selected for a two person business venture to Joplin Missouri with the owner of the company
Education
Associate of Arts - Business Management
Lake Superior College
Duluth, MN2011
Skills
- Effective Leadership
- Staff development
- Communication
- Creativity
- Adaptability
- Responsible
- Ability to work under pressure
- Self-motivation
- Marketing
- Sales Techniques
- Issue and conflict resolution
- Reliable and trustworthy
Education and Training
CPR/AED
Timeline
Regional Manager
Anytime Fitness
10.2022 - Current
General Manager
Anytime Fitness
08.2020 - 05.2022
General Manager
Peak Physique
03.2019 - 01.2020
General Manager
LA Fitness
02.2012 - 07.2018
Outside Sales Manager
Contractor Referrals Inc
08.2011 - 01.2012
Associate of Arts - Business Management
Lake Superior College
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