Krystal Bartsh
Lake City,MN
Summary
Client and team focused corporate communications leader, dedicated to building engaging cultures and brands. Seasoned expert in branding and communications, bringing 20 years of experience. Relationship builder who leads executive teams and business leaders through communicating for maximum engagement for internal and external audiences.
Overview
13
13
years of professional experience
Work History
Vice President of Corporate Communications, Vice President of Marketing, Vice President of Corporate Communications and Brand, Director of Marketing and Communications, PR & Communications Manager
Compeer Financial
01.2012 - Current
- Responsible for Compeer’s corporate communications strategy including planning, developing, and executing a comprehensive executive communications strategy for internal and external audiences
- Lead all facets of corporate communications including media relations, internal communications, social media, content, corporate sponsorship program, crisis communications, external communications, stockholder and partner communications and brand storytelling; responsible for ensuring the Compeer brand is positioned positively in the market and with key stakeholder groups
- Compeer’s brand awareness is currently 87%
- Established Compeer’s internal culture, branding, and corporate communications strategy to position the organization as a top place to work; work closely with CEO, HR, and the other leadership to develop corporate communication strategies
- Current team engagement is at 83.2%
- Collaborate with legislative affairs to ensure client voices are represented with elected officials
- Prepare and draft testimony for Congress for CEO, craft language for consideration in bills and work closely across industry groups for successful collaboration
- Develop crisis communications plans, as well as provide media training for industry experts
- Served as the corporate communications point for COVID-19 crisis; successfully sustained team member engagement during this challenging crisis
- Manage all internal events and team member touchpoints
- Responsible for corporate sponsorship program including negotiating high impact, high exposure opportunities, including sports partnerships
- Developed and launched the Compeer brand when the organization merged in 2017, achieving 80% brand awareness in just two years
- Created and managed a successful communication strategy resulting in a three-organization merger with a 90% team engagement score and overwhelmingly positive vote by all three stockholder groups
- Formerly, managed a marketing budget of $16 million while overseeing and directing all marketing programs, ensuring cohesive execution tactics.
Public Relations Manager & Public Relations Coordinator
Treasure Island Resort & Casino
Community Relations Officer & Public Information Officer
Minnesota Department of Transportation
Marketing Communications Specialist
Red Wing Shoe Company
Education
M.A. in Management -
St. Mary’s University
B.A. in Journalism -
University of Minnesota
Skills
- Department Oversight
- Program Leadership
- Crisis Management
- PR strategy development
- Corporate Compliance
- Corporate Communications
- Product Marketing Strategy
Areas of Impact
- Executive Communication Leader
- Brand Strategy and Development
- Crisis and Reputation Management
- Relationship Building
- Creative Ideation and Execution
- Content Strategy and Creation
- Communication Strategy and Execution
- Marketing Campaign Creation
- Legislative Affairs Communications
- Culture Development and Launch
- Storytelling
- Change Management
Timeline
Vice President of Corporate Communications, Vice President of Marketing, Vice President of Corporate Communications and Brand, Director of Marketing and Communications, PR & Communications Manager
Compeer Financial
01.2012 - Current
Public Relations Manager & Public Relations Coordinator
Treasure Island Resort & Casino
Community Relations Officer & Public Information Officer
Minnesota Department of Transportation
Marketing Communications Specialist
Red Wing Shoe Company
M.A. in Management -
St. Mary’s University
B.A. in Journalism -
University of Minnesota
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