Summary
Overview
Work History
Education
Skills
Thought Leadership
Timeline
Generic

Lottie Lawlor

Minneapolis

Summary

Dynamic Account Manager with a proven track record, driving consistent revenue growth through data-driven insights, and strategic sales initiatives. Adept in market research and team leadership, I excel in cross-functional collaboration, delivering impactful presentations that align stakeholders on growth strategies.

Overview

15
15
years of professional experience

Work History

Account Manager, Broker + Channel Partners

SPINS
06.2022 - Current
  • Led strategic consulting for natural wellness CPG brands, driving 15%+ YoY revenue growth through actionable data.
  • Translated syndicated and panel data into customized insights, guiding innovation, pricing, and channel strategy.
  • Collaborated cross-functionally with sales, marketing, and product to embed insights into brand planning.
  • Developed and delivered 50+ executive presentations and workshops, aligning stakeholders on growth levers.
  • Mentored analysts and contributed to thought leadership on trends like sustainable packaging, hydration, and functional beverages.

Retail Territory Manager

Muller-Yurgae Associates
04.2018 - 06.2022
  • Surpassed sales goals (200–250%) by building brand presence in independent and chain retail accounts.
  • Executed retail programs using in-store merchandising, demo planning, and promotional strategy.
  • Built trusted relationships with retailers, brands, and distributors to support velocity and shelf expansion.

Health Market Manager

Hy-Vee, Inc.
11.2016 - 06.2022
  • Achieved 40% increase in net sales and 10% growth in margins through strategic pricing and inventory control.
  • Led departmental operations, overseeing hiring, training, and customer service initiatives.
  • Utilized performance data to enhance product selection and surpass quarterly profitability goals.
  • Analyzed market trends to uncover opportunities for product placement and sales expansion.

Director, Store Operations

Nature’s Own Health Food Market (INFRA)
07.2010 - 11.2016
  • Increased sales by 40% and improved margins by 10% through pricing, inventory, and merchandising strategy.
  • Oversaw a team of 25+, leading hiring, training, and operations for a high-volume independent grocer.
  • Negotiated with 75+ vendors and led data-driven initiatives that improved product mix and profitability.

Education

Bachelor of Fine Arts - Painting

Kansas City Art Institute
Kansas City
01.2010

Skills

  • Data analysis
  • Sales strategy
  • Market research
  • Presentation skills
  • Retail operations
  • Account development
  • Team leadership
  • Brand and category management
  • Insights and analytics
  • Cross-functional collaboration
  • Go-to-market strategy
  • Broker and retail expertise

Thought Leadership

  • Contributor to SPINS’ 2024 & 2025 Trend Forecasts, including hydration, non-alcoholic drinks, and dietary shifts.
  • Delivered ‘State of the Industry’ talks for client teams, turning insights into strategic retail plans.
  • Published content on sustainable packaging, wellness bars, and functional beverage innovation.

Timeline

Account Manager, Broker + Channel Partners

SPINS
06.2022 - Current

Retail Territory Manager

Muller-Yurgae Associates
04.2018 - 06.2022

Health Market Manager

Hy-Vee, Inc.
11.2016 - 06.2022

Director, Store Operations

Nature’s Own Health Food Market (INFRA)
07.2010 - 11.2016

Bachelor of Fine Arts - Painting

Kansas City Art Institute

Similar Profiles

CREATE PROFILE
Lottie Lawlor