Accomplished designer with a proven track record of increasing sales with custom designs developed for retailers across the country. Demonstrated ability to manage multiple time-sensitive projects and diverse categories while excelling in a fast-paced environment. Have successfully identified white space to create untapped opportunities. Comprehensive experience includes surface design, print/pattern development, product development, wood decor, storage, packaging, trade shows, and licensing opportunities.
Experienced with executive leadership and strategic planning. Utilizes innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.
Overview
23
23
years of professional experience
Work History
VP Design
Fashion Enterprises (DBA) Trend Lab, LLC
01.2001 - 04.2024
Accomplished designer with a proven track record of increasing sales with custom designs developed for retailers across the country
Demonstrated ability to manage multiple time-sensitive projects and diverse categories while excelling in a fast-paced environment
Have successfully identified white space to create untapped opportunities
Comprehensive experience includes surface design, print/pattern development, product development, wood decor, storage, packaging, trade shows, and licensing opportunities
Market and trend research
Building collaborative relationships
Managing time and prioritizing projects
In-depth knowledge of competitive landscape
Developed custom in-store bedding sets for Burlington for the past 5 years increasing revenue over $2MM
Created custom infant bedding for Target on-line
Developed infant bedding, plush toys, mobiles, storage and room decor for retailers including: Buy Buy Baby, Babies R Us, Toys R Us Canada, Burlington, JCP, Kohl's and Shopko
Attended all sales calls with retailers icreasing sales in all departments
Managed development for hundreds of SKU's annually
Traveled to China to work directly with our factories on development
Worked with licensor's including Dr Seuss, Waverly, Nickelodeon, NASCAR and French Bull
Partnered with cross-functional teams including sourcing, merchandising, PD and production on a daily basis
Conducted on-going trend research and attended many industry trade shows
Sales
Education
Associate of Applied Science Degree - Graphic Design
North Hennepin Community College
Skills
Market and trend research
Building collaborative relationships
Managing time and prioritizing projects
In-depth knowledge of competitive landscape
Leader and mentor
Flexible and adaptable
Identifying and maximizing new opportunities
Sales
Adobe Creative Suite (Illustrator, Photoshop, InDesign)