Summary
Overview
Work History
Education
Skills
Timeline
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Manik Tandon

Savage

Summary

Experienced 10+ year digital marketing leader with strong focus on driving results and fostering team collaboration. Skilled in digital marketing, project management, and data analysis. Adaptable and reliable, consistently delivering impactful outcomes in dynamic environments. Proven ability to align digital initiatives with business goals to optimize performance and growth.

Overview

9
9
years of professional experience

Work History

Head of Digital Analytics

Life Time Inc
04.2024 - Current
  • Spearheaded digital strategy, aligning with overall business goals to drive growth.
  • Improved online engagement by enhancing website functionalities and user experience.
  • Led cross-functional teams to implement innovative digital solutions, optimizing performance.
  • Developed comprehensive digital marketing campaigns for boosting brand visibility.

Senior Lead Digital Marketing Analyst

Best Buy
03.2023 - 04.2024
  • Develop ad placement strategies with UX team by leveraging historical data through SQL which has resulted in an increase of $1.8M in sales YTD
  • Streamline checkout process for customers by reducing time to check out by 25% working with product managers and increased checkout product attach revenue by $550K YoY with Adobe Analytics
  • Lead monthly reoccurring stakeholder meetings regarding data quality assurance and best practices documentation through Confluence
  • Provide analytics expertise to VP of Marketing with recommendations about product health KPIs such as conversion rate, orders, revenue, etc through Adobe Analytics, SQL, and Excel

Senior Analytics Consultant

Delta Air Lines
04.2021 - 03.2023
  • Implemented questionnaires through Glint to improve customer satisfaction and increased Net Promoter Score score by 7% YoY
  • Researched and created a task force to reduce the number of flight delays taken at boarding gates due to late equipment which resulted in a 10% decrease in delays saving $1.7M annually
  • Partnered with sales and marketing executives to create automated reports through SAS and build dashboards through Tableau and Power BI for up to 10-300 daily active users
  • Developed training program that introduced KPIs, demonstrated best coding practices for various technical languages (SAS, SQL and R), public speaking development, etc
  • For new analysts and interns
  • Hosted 3 townhalls to promote Diversity, Equity, and Inclusion events as a board member

Founder

MTR Strength
02.2020 - 05.2022
  • Founded commercial and residential gym equipment sales business that generated $325,000 revenue with 38% gross margin profit focused on B2C sales
  • Spearheaded successful Facebook ad campaigns and Facebook analytics led to rise in customer acquisition cost, average customer orders jumped by 26% and order volume rose by 32%
  • Negotiated and procured inventory from international suppliers to support business growth

Marketing Manager

Kwik Way Foods
05.2016 - 02.2020
  • Developed e-commerce presence through various marketing strategies like paid, e-mail, and influencer marketing
  • Two years after initial launch, 15% of total gross revenue was attributed to online e-commerce
  • Optimized in-store products through A/B testing which led to 6-8% YoY annual revenue growth
  • Set OKRs for managers to help drive process improvement and growth of ownership's vision

Education

Bachelor of Science - Marketing

Western Governors University

Skills

  • Adept in Microsoft Office Suite
  • Adept in SQL
  • Adept in SAS
  • Adept in Tableau
  • Adept in Power BI
  • Adept in Adobe Analytics
  • Intermediate in R
  • Intermediate in Minitab
  • Intermediate in Python

Timeline

Head of Digital Analytics

Life Time Inc
04.2024 - Current

Senior Lead Digital Marketing Analyst

Best Buy
03.2023 - 04.2024

Senior Analytics Consultant

Delta Air Lines
04.2021 - 03.2023

Founder

MTR Strength
02.2020 - 05.2022

Marketing Manager

Kwik Way Foods
05.2016 - 02.2020

Bachelor of Science - Marketing

Western Governors University

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Manik Tandon