Summary
Overview
Work History
Education
Skills
Timeline
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Marcie Conrad-Skoglund

Otego

Summary

Compassionate and results-oriented sales professional with a strong background in consultative sales, admissions leadership, and relationship-building across senior living, education, and technology sectors. Known for guiding individuals and families through high-stakes, emotionally driven decisions with empathy, transparency, and trust. Proven ability to exceed sales goals, manage complex pipelines, and create meaningful connections that drive occupancy and community engagement. Brings a unique blend of people-first communication, strategic marketing insight, and operational know-how to help senior living communities grow and thrive.

Overview

8
8
years of professional experience

Work History

Sales Executive

Element451
07.2025 - Current
  • Own full-cycle B2B sales process for a cutting-edge AI powered CRM and marketing automation platform tailored to colleges and universities
  • Develop and execute strategic outreach campaigns targeting key decision-makers (VPs of Enrollment, Marketing Directors, CIOs), generating a consistent pipeline of qualified leads
  • Conduct discovery calls, platform demos, and consultative sales meetings to identify client pain points and deliver tailored solutions that align with institutional goals
  • Collaborate cross-functionally with product, marketing, and customer success teams to ensure client satisfaction and alignment across the buyer journey
  • Leverage CRM data, pipeline metrics, and buyer feedback to inform sales strategy and improve forecasting accuracy

Director of Admissions

Adler Graduate School
01.2022 - 03.2025
  • Increased student enrollment by 140% through streamlined admissions processes, targeted outreach, and enhanced applicant communication
  • Developed and executed personalized marketing strategies that boosted enrollment by 45% in the first year
  • Led a high-performing admissions team, providing mentorship and fostering a collaborative, goal-oriented environment
  • Collaborated with marketing and academic teams to launch campaigns and new offerings aligned with prospective student interests
  • Oversaw the full admissions lifecycle: lead generation, nurturing, conversion, and onboarding — with a focus on delivering a high-touch, personalized experience
  • Managed recruitment events (open houses, webinars, tours) to engage prospective students and increase brand visibility
  • Optimized marketing partnerships, resulting in a $40K annual savings and improved lead quality
  • Leveraged CRM and data insights to track pipeline performance and improve conversion rates.

Assistant Director of Admissions

Adler Graduate School
02.2019 - 01.2022
  • Guided prospective students through program selection aligned with their goals, while consistently achieving enrollment and sales targets
  • Led dynamic info sessions and Q&A events to educate and convert prospective students by highlighting key benefits and outcomes
  • Maintained accurate prospect records and follow-ups in Element451 CRM, improving responsiveness and communication efficiency
  • Nurtured leads through personalized outreach (email, phone, text), ensuring high-quality enrollment matches and applicant satisfaction

Senior Living Advisor

A Place for Mom
10.2017 - 02.2019
  • Managed the full sales process in a fast-paced, metric-driven environment, guiding families through emotionally complex decisions and matching them with senior living communities that best fit their care needs, preferences, and budgets.
  • Consistently met and exceeded conversion targets by leveraging a consultative sales approach rooted in empathy, active listening, and personalized recommendations.
  • Developed and maintained trusted relationships with prospective residents, their families, and partnering senior living communities through regular communication, in-person visits, and thoughtful follow-ups.
  • Acted as a liaison between families and providers, ensuring seamless transitions, positive experiences, and long-term satisfaction for all parties.
  • Maintained detailed, accurate documentation of all interactions in CRM systems to track progress, manage follow-ups, and optimize the sales funnel.
  • Collaborated with community sales teams to stay informed on availability, amenities, pricing, and differentiators to better align referrals with resident needs.

Education

Bachelor of Science - Communication Studies

St. Cloud State University
St. Cloud, MN

Skills

  • Service excellence
  • Sales experience
  • Sales presentation
  • Relationship Building
  • Goal-oriented
  • Efficiently organized
  • Reliable and Trustworthy
  • Proficient in managing multiple tasks
  • Innovative problem resolution
  • Self-motivated
  • Collaborative team member
  • Results-driven mindset

Timeline

Sales Executive

Element451
07.2025 - Current

Director of Admissions

Adler Graduate School
01.2022 - 03.2025

Assistant Director of Admissions

Adler Graduate School
02.2019 - 01.2022

Senior Living Advisor

A Place for Mom
10.2017 - 02.2019

Bachelor of Science - Communication Studies

St. Cloud State University

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Marcie Conrad-Skoglund