Mark Williams

• Responsible for P&L with over $500 million of annual revenue, $1 billion of credit card receivables, and over 1,000 employees.
• Developed strategic positioning and brand value proposition to highlight 75 years of experience, with tangible consumer value.
• Reimagined a print-dependent retailer into a multi-channel, digitally heavy FinTech with sophisticated, personalized marketing messaging, promotion delivery, and execution.
• Managed over 400k product SKU's optimizing owned vs. dropship sourced categories to maximize mark-up and cashflow.
• Created and launched Fingerhut Perks, a loyalty program that empowered consumers, and drove a 25% lift in response.
• Transitioned our fulfillment center into a 3PL signing 8 clients and over $200M of annual revenue within 12 months of launch.

• Led BBY Financial Services' growing penetration of sales from 8% to 27%, and generating over $150 million in annual EBITDA.
• Overhauled BBY Reward Zone into My Best Buy, growing the program from 35 million to over 75 million customers, and lifting sales per member by 18%.
• Co-led an initiative to develop personalized marketing ('customer of one'), consistently executed across all channels, improving ROI and marketing effectiveness.
• Parachuted in to re-energize Geek Squad Protection and returned the program to previous levels after five years of decline.
• Created BBY Simplicity (Whole House Leasing) and Geek Squad Healthcare.
• Core member of the BBY turnaround team under Hubert Joly.

Held several roles, including:

- Head of Global Center of Excellence, overseeing credit card, mortgage and other financial services products in over 43 countries. Developed strategies to weather the onset of the 2008 financial crisis.

- General Manager, Hudson's Bay Co. having co-led the deal team was appointed GM to transition Canada's oldest company into GE.

- Vice President, Strategy & Business Development, hired to lead GE's re-entry into retail credit cards and partnered with clients such as Walmart, eBay, PayPal, Macy's, etc.

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• Launched MC Advisors, a consulting company, generating over $200M in revenue within 24 months of launch.

• Led implementation of Mastercard credit operating standards in eastern Europe.