Overview
Work History
Education
Skills
Websites
Service Involvement
Volunteer Experience
Timeline
Generic

Molly Munro

Minneapolis

Overview

4
4
years of professional experience

Work History

Marketing Advertising Strategist

Minnesota Wild
05.2023 - Current
  • Create and develop engaging marketing and promotional campaigns to generate sales revenue, retail, and reach additional goals for other areas of our business
  • Identify effective segments and channels to drive revenue, engagement and fan growth through digital marketing channels
  • Plan, organize, coordinate and traffic paid advertisements with external media partners
  • Coordinate and identify opportunities for Single Game, Theme Pack, Group and Premium Seating campaigns
  • Partner with cross-functional teams to ensure our digital marketing efforts align with organizational goals using best advertising practices.

Marketing Coordinator

Minnesota Wild
01.2022 - 05.2023
  • Created messaging for various ticketing and marketing campaigns and promotions
  • Implemented new ticket packs and see them through from ideation to activation
  • Provided Ticketing Sales and Service group with marketing materials to push ticket revenue
  • Wrote copy for TV, radio and in-game messaging
  • Built FEVO pages on the back end and push them through to wild.com for various ticket offers
  • Strategized and executed various advertisements both internally and with external media partners
  • Assisted in game day web coverage
  • Built yearly advertising campaign summaries for future budget recommendations.

Marketing and Promotions Intern

Minnesota Twins
05.2021 - 12.2021
  • Assisted with planning and facilitating promotions and theme nights
  • Managed continued development and implementation of T.C
  • Sluggers Kids Club
  • Created and implemented large-scale events for T.C
  • Sluggers Kids Club
  • Assisted with analyzing digital media returns and creating media overviews of sponsored items and events
  • Organized and executed focus groups consisting of 60 people or more for rebranding campaigns
  • Assisted with all sectors of the marketing department in additional miscellaneous tasks.

Marketing Intern

R&R Realty Group
06.2020 - 08.2020
  • Provided creative and analytical assistance to Real Estate Advisors team
  • Shot and edited informative videos for prospective clients
  • Wrote copy for promotional social media posts for several company campaigns
  • Recorded 3D virtual tours using Matterport technology
  • Organized data input on company used software
  • Assisted brokerage team and met with clients to facilitate contracts and leases.

Education

University of St. Thomas
St. Paul, MN

London Business Semester

Skills

  • Content Strategy
  • Campaign Management
  • Target Audience Identification
  • Advertising Analytics

Service Involvement

Big Brothers Big Sisters Twin Cities, Big Sister/Youth Mentor, 10/2021-07/2022

Volunteer Experience

N/A

Timeline

Marketing Advertising Strategist

Minnesota Wild
05.2023 - Current

Marketing Coordinator

Minnesota Wild
01.2022 - 05.2023

Marketing and Promotions Intern

Minnesota Twins
05.2021 - 12.2021

Marketing Intern

R&R Realty Group
06.2020 - 08.2020

University of St. Thomas

London Business Semester

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Molly Munro