Molly Pupkar

• Led nationwide home-use testing programs to collect consumer insights that informed product formulation and product claims.
• Designed and executed consumer research studies supporting new product innovation from concept through commercialization.
• Planned and analyzed qualitative and quantitative consumer testing programs to inform product development.
• Synthesized consumer feedback into actionable recommendations for Product Development, Marketing and Executive Leadership.
• Managed virtual and in-person consumer evaluations, ensuring consistent research methodology and high-quality data collection.
• Developed testing protocols and standardized research processes, enhancing data quality and supporting operational efficiency.
• Identified consumer trends and unmet needs, uncovering product opportunities through continuous testing initiatives.
• Partnered closely with cross-functional teams including Product Development, R&D, Packaging, Education and Marketing.
• Trained junior staff on testing methodologies and best practices.

6 years leading consumer research programs

• Designed and facilitated nationwide Home Use Tests (HUTs)
• Moderated virtual consumer testing sessions
• Performed hands-on product evaluations, collecting direct feedback from participants.
• Recruited and managed diverse consumer panels
• Collected, analyzed and interpreted consumer feedback
• Delivered insight-driven recommendations influencing product development decisions
• Created executive-ready reports translating research into business opportunities