Mya Jacobs
Rosemount
Summary
Results-driven Marketing Director with a strong creative flair, experienced in designing and executing effective marketing strategies to enhance brand visibility, generate leads, and drive revenue growth. Demonstrated expertise in leading comprehensive rebranding initiatives, optimizing content for better engagement, and improving user experience. Skilled in cross-functional collaboration to implement impactful promotional campaigns across digital and traditional platforms. Passionate about leveraging innovative marketing technologies and data-driven insights to create compelling promotional and informational content that reinforces brand identity. A dynamic leader with a proven track record of guiding teams to success and fostering strong client relationships.
Overview
3
3
years of professional experience
Work History
Marketing Director
Eternity Homes
04.2024 - Current
- Leading marketing strategy development to enhance brand visibility and drive lead generation
- Overseeing digital and print marketing campaigns, including social media, email, and promotional events
- Managing a comprehensive rebranding of the company website, focusing on improving user experience and content optimization
- Creating and implementing tiered incentives and promotional programs to attract buyers and increase sales
- Coordinating with sales teams and external partners to develop co-branded materials for events like Parade of Homes
- Utilizing Adobe Creative Cloud and Canva to design brochures, flyers, maps, and signage
- Streamlined content creation processes and enhanced efficiency using automation tools and AI technologies
Marketing and Graphic Design Specialist
Front Row
05.2022 - 04.2024
- Managed design projects and collaborated with stakeholders to meet branding and promotional needs
- Created original design elements and marketing materials to generate client revenue
- Developed digital creative assets for websites, advertisements, and social media using Adobe Creative Cloud and Figma
- Designed logos, brochures, flyers, and style guidelines for various client portfolios
- Managed social media accounts and advertising for multiple clients
Education
BA - Communications
University of North Dakota
Grand Forks, ND05.2022
BBA - Marketing
University of North Dakota
Grand Forks, ND05.2022
Skills
- Marketing Strategy Development
- Campaign Performance Optimization
- Website & UX Design
- Team Collaboration & Leadership
- Brand Development & Creative Design
- Social Media Management
- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, LRC)
- Figma
- Canva
Certification
- Advanced Google Analytics, Google Analytics Academy, 2022
- Google Ads - Measurement, Google, 2022
- Google Ads - Search, Google, 2022
- Google Ads - Display, Google, 2021
- Shopping Ads, Google, 2022
- Email Marketing, HubSpot Academy, 2021
- Competitive Analysis and Keyword Research, SEMrush, 2022
- Link Building, SEMrush, 2022
- SemRush For Digital Agencies, SEMrush, 2022
- SEO ToolKit, SEMrush, 2022
- Rank Tracking, SEMrush, 2022
- Management, Reporting, and Collaboration, SEMrush, 2022
- Mobile, International, and Local SEO, SEMrush, 2022
Timeline
Marketing Director
Eternity Homes
04.2024 - Current
Marketing and Graphic Design Specialist
Front Row
05.2022 - 04.2024
BA - Communications
University of North Dakota
BBA - Marketing
University of North Dakota
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