Nick Gerth
Maple Grove
Summary
Sales leader with background in driving growth and fostering strong client relationships. Proven track record in sales strategy, territory management and revenue generation. Skilled in team collaboration, adaptable to changing needs and focused on achieving results. Demonstrated abilities in leadership, communication, mentorship and negotiations.
Overview
19
19
years of professional experience
Work History
REGIONAL SALES MANAGER
Spindrift Beverage Co
01.2023 - Current
- Covering 5 states (MN, IA, NE, SD, ND)
- Managing 4 Area Sales Representatives, assisting with POD, display sell in, display builds, shelf sets and shelf resets
- Managing key grocery stores across the 5 state regional area
CENTRAL REGION SALES MANAGER
Twelve5 Beverage Co
01.2022 - 01.2023
- On & Off Premise account management, sales and new product launches with major focus on MN
- Working with RSM, NAM and BM relaunch Rebel Hard Coffee brands in markets, new distributors and at account level activations
- Setting up sampling program with new distributors for Off Premise partner, Total Wine & More (8 stores in MN)
- Managing 12 states and 56 distributors through inventory management, purchase orders and product information. Scheduling work with/ride with, GSM, QBR and ABP as needed
SALES MANAGER MINNESOTA
Fair State Brewing Cooperative
01.2017 - 01.2022
- Off-Premise account management, sales and new product launches
- Development of Street Team, hiring, scheduling and managing a team of 15
- Schedule tasting monthly, meeting monthly goals
- Working with Sales Director – new product planning, pricing and launching new markets outside of Minnesota (12 markets)
- Development of FSB brand standards, retail standards and seasonal planning for On & Off Premise accounts
- Managing distributor through account targeting and execution, product education, new product launches, sales rep education and allocations
- Managing distributor sales reps (targeting sales goals, points of distribution, and display standards, ride withs)
- Managed Fair State sales team, 2 sales reps and 1 merchandiser
TRADE ACTIVATION MANAGER
Anheuser Busch ABI
01.2014 - 01.2017
- Manage key accounts across the Minneapolis/St Paul market
- Execution of display program, signage and package POD
- Launching national programs, seasonal packages and promos
- Account education, relationship building and customer service
- Managing distributor through budgeting of market spend, incentive goals/programs, account targeting and execution
- Managing sales reps (targeting sales goals, points of distribution, and display standards)
- Capitol Beverage, Thorpe and College City Beverage – Distributor Management
- Launch TAM program at first MN distributor
- Develop MN TAM program
SALES REPRESENTATIVE
American Fish & Seafood
01.2013 - 01.2014
- Selling full line of premium fresh and frozen seafood products to restaurants and retail locations
- Building new account base and servicing existing accounts
- Managing accounts invoicing and collections
FOOD SERVICE DIRECTOR
Aramark
01.2012 - 01.2013
- Tennant Co. – Manage all aspects of running a café and catering location
- Daily management of cooks, chef manager, catering manager and front of house staff
- Weekly inventory management (purchasing, reporting and budgeting)
- Scheduling and payroll – weekly reporting
- Financial reporting to client (Monthly meetings, quarterly planning meetings and annual budget planning)
SALES REPRESENTATIVE
Southern Wines & Spirits
01.2011 - 01.2012
- Build sales territory from the beginning of operation of SWS MN
- Manage Off-Premise accounts from sales of new products to order taking and account maintenance on both independent and chain sides of the market
- Managing invoices for accounts with 30 day terms, collecting checks, working with store managers
- Manage weekly, monthly and quarterly goals
FOOD SERVICE DIRECTOR
Aramark
01.2007 - 01.2011
- Manage all aspects of opening/running a café and catering location
- Daily management of cooks, chef manager, catering manager and front of house staff
- Weekly inventory management (purchasing, reporting and budgeting)
- Scheduling and payroll – weekly reporting
- Financial reporting to client (Monthly meetings, quarterly planning meetings and annual budget planning)
- United Health Group – Managing 3 locations
- Great River Energy – Running 2 locations (Elk River and Maple Grove)
- Maple Grove – Open new location, equipment planning and purchasing, inventory set up, financial planning and budgeting
Education
A.A.S. - Culinary Arts Management
The Art Institutes International Minnesota
PROFESSIONAL WINE CERTIFICATE - undefined
Saint Paul College
Skills
- Sales Leadership
- B to B Sales
- Retail Sales
- Distributor Management
- Budget Management
- Product Management
- Project Management
- Strategic Planning
- Marketing Communications
- Customer Service
Timeline
REGIONAL SALES MANAGER
Spindrift Beverage Co
01.2023 - Current
CENTRAL REGION SALES MANAGER
Twelve5 Beverage Co
01.2022 - 01.2023
SALES MANAGER MINNESOTA
Fair State Brewing Cooperative
01.2017 - 01.2022
TRADE ACTIVATION MANAGER
Anheuser Busch ABI
01.2014 - 01.2017
SALES REPRESENTATIVE
American Fish & Seafood
01.2013 - 01.2014
FOOD SERVICE DIRECTOR
Aramark
01.2012 - 01.2013
SALES REPRESENTATIVE
Southern Wines & Spirits
01.2011 - 01.2012
FOOD SERVICE DIRECTOR
Aramark
01.2007 - 01.2011
PROFESSIONAL WINE CERTIFICATE - undefined
Saint Paul College
A.A.S. - Culinary Arts Management
The Art Institutes International Minnesota
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