Olivia Friesen
Eden Prairie
Summary
Recent University of Arizona graduate with a degree in Marketing and hands-on experience in content creation, social media strategy and posting, email marketing, campaign support, and graphic design. Hard-working and eager to learn in an in-person, collaborative environment. Motivated, engaged, and focused on building strong professional relationships while continuing to grow marketing skills.
Overview
2
2
years of professional experience
Work History
Freelance Social Media Consultant
The SMB Collective
12.2025 - Current
- Support the company’s Business Development Specialist by introducing a foundational social media strategy and helping to build confidence in platform use.
- Provide guidance on content planning and platform best practices to help establish a more consistent and intentional brand presence.
- Edit and create photos and videos to improve visual quality, and support clearer, more cohesive messaging.
Social Media and Content Strategist
Flying Cloud Beverages
Eden Prairie
01.2025 - Current
- Led social media strategy, content creation, posting, and performance analysis across 7+ social platforms, driving audience growth, engagement, and conversion-focused outcomes through continuous testing and optimization.
- Supported paid social campaigns by collaborating on creative assets, audience targeting strategies, and performance insights, with an emphasis on Meta best practices.
- Analyzed campaign performance using platform analytics and reporting tools to provide actionable insights and recommendations tied to engagement, traffic, and revenue goals.
- Create weekly and campaign-based email communications, measuring performance and optimizing subject lines, content, and timing to increase open rates and engagement.
- Manage and update brand websites, optimizing pages to improve traffic, engagement, newsletter signups, and reduce bounce rates.
- Design 150+ visual assets for social media, events, sponsorship promotions, and print materials, ensuring brand consistency and strong visual storytelling.
- Partner cross-functionally with leadership and team members to align marketing efforts with broader organizational goals, including audience growth, community engagement, and revenue support.
- Support sponsorship and partnership initiatives by creating promotional assets and ensuring sponsor visibility across digital channels.
- Use analytics and reporting to continuously measure, test, and refine marketing efforts across social, email, and web platforms.
Social Media Intern
Flying Cloud Beverages
Eden Prairie
10.2025 - 01.2025
- Developed a social media strategy that strengthened brand visibility, increased engagement, generated more than 50 new followers, and supported an increase in product sales.
- Designed and produced over 50 posters for retail locations, enhancing in-store branding and the overall customer experience.
- Wrote and distributed newsletters and blog content, supporting audience engagement and contributing to ongoing subscriber growth.
- Designed assets for social media, event promotions, and printed materials that elevated brand recognition and supported campaign goals.
Educate to Eradicate Case Study
Invent to Prevent Campaign
Tucson
01.2024 - 05.2024
- Collaborated with peers, Invent to Prevent, and the U.S. Department of Homeland Security to design a nationwide campus safety campaign using promotional materials with scannable QR codes.
- Monitored website traffic across different channels to evaluate the campaign’s reach and impact among target audiences.
- Led the creative team in producing cohesive social media content, strengthening awareness and follower growth.
- Spoke to college classes to promote the campaign and encourage conversations about campus safety across multiple campuses.
Education
University of Arizona - Marketing
Eller College of Management
Tucson07.2024
Skills
- Project management
- Social media strategy and platforms
- Performance analysis
- Email marketing
- Creative problem solving
- Strategic thinking
- Paid advertising
- Paid social marketing
- Campaign management
Timeline
Freelance Social Media Consultant
The SMB Collective
12.2025 - Current
Social Media Intern
Flying Cloud Beverages
10.2025 - 01.2025
Social Media and Content Strategist
Flying Cloud Beverages
01.2025 - Current
Educate to Eradicate Case Study
Invent to Prevent Campaign
01.2024 - 05.2024
University of Arizona - Marketing
Eller College of Management