Family
Coaching youth sports
Golf
Traveling
Parker Robinson
Sartell
Summary
Dynamic leader with a proven track record at C&L Distributing, adept in team leadership and sales development. Excelled in enhancing employee performance, achieving sales targets, and fostering strong customer relationships. Skilled in persuasive negotiations and employee motivation, significantly boosting revenue and team cohesion. Successfully implemented strategic marketing and pricing strategies to remain competitive and maximize profit margins.
At C&L I started as an assistant driver, advanced to relief sales & promotions, then a sales representative, key account manager, area sales manager and past five years have been the general sales manager. Currently oversee seven area sales managers, 32 sales representatives, category management team and merchandising department. Have helped the company become the largest Anheuser Busch distributor in Minnesota by growing sales across multiple categories and four distributor acquisitions. Set expectations for all territories and help build a winning culture and positive environment. Help acquire brands, meet with suppliers, identify opportunities at retail, set goals and develop route to market strategies. Build meeting decks and present to the sales team in person and through go to meeting to our six branches.
Overview
23
23
years of professional experience
Work History
General Sales Manager
C&L Distributing
09.2001 - Current
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Reduced operational costs by identifying inefficiencies within the sales process and recommending targeted improvements.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
- Negotiated favorable contract terms with vendors and suppliers to secure cost-effective deals on behalf of the company.
- Attended industry events and conventions to expain sales opportunities.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Prepared sales presentations for clients showing success and credibility of products.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Organized promotional events and interacted with community to increase sales volume.
Bartender/Manager
G-allen's Restaurant & Sports Bar
01.2005 - 01.2012
- Fostered strong relationships with regular patrons through personalized service that encouraged repeat business.
- Oversaw and monitored cash drawers and reconciled drawers against cash register reports at close of business.
- Increased overall revenue with creative drink promotions and themed events.
Education
No Degree - Business Management
Cambridge Community College
Cambridge, MNHigh School Diploma -
El Segundo High School
El Segundo, CA06-1997
Skills
- Team Leadership
- Employee Performance Enhancement
- Team development
- Sales development
- Sales presentations
- Revenue development
- Territory management
- Persuasive negotiations
- Positive and upbeat
- Marketing strategy
- Leadership and team building
- Employee motivation
Ambassadors of Excellence
Anheuser Busch reward for top performing wholesalers in the country
Interests
Timeline
Bartender/Manager
G-allen's Restaurant & Sports Bar
01.2005 - 01.2012
General Sales Manager
C&L Distributing
09.2001 - Current
No Degree - Business Management
Cambridge Community College
High School Diploma -
El Segundo High School
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