Paul Thelen
Minneapolis,MN
Summary
I am seeking a Marketing Leadership position. I have 11 Years of communications and advertising experience: 4 Years in startup software and SaaS Marketing, 7 Years in Marketing Agencies, and 4 Years of Management Experience. Industries include: Healthcare, Software, DevOps, Public Affairs, Sports, & More.
Overview
11
11
years of professional experience
Work History
Sr. Digital Campaign Supervisor
Tunheim
Minneapolis, MN
01.2024 - Current
- Own and manage marketing budgets for 6-8 accounts at a time, up to $250,000
- Develop and execute digital strategies for clients, including public affairs/advocacy, environmental, commercial, and non-profit organizations.
- Leverage my expertise in content marketing, Search Engine Optimization (SEO), email marketing, social media marketing, digital advertising, and data analytics.
- Created a Spotify ad campaign that generated over 1,000,000 impressions on a budget of $6,000.
- Engineer and deploy custom AI GPTs to drive efficiency.
- Ghostwrite op-eds for political and public affairs initiatives featured in the Star Tribune, Alexandria Echo Press, and more.
- Mentor 2 younger employees.
- Lead the Digital Marketing Working Group
Sr. Content Marketing Manager
Instruqt
Amsterdam
07.2022 - 06.2024
- Led full-funnel content strategy, SEO, lead generation, and demand generation from seed through Series A Funding.
- Spearheaded the website rebrand & SEO strategy, increasing organic traffic by 35% YoY.
- Owned Inbound Marketing across all of our channels to drive MQLs.
- Create outbound content that converted MQLs to SQLs.
- Developed branding, positioning, and messaging materials for entry into U.S. Market
- Collaborated with sales, product, and customer success to create and execute campaigns.
- Deliverables included video scripts, account-based marketing , product marketing, website content, webinars, and more.
- Manage relationships with third-partner agencies.
- Created digital dashboards to report to board of directors.
Sr. Content & SEO Manager
Andros
New York, NY
04.2021 - 07.2022
- Led content strategy, brand messaging, and tone across all digital channels.
- Developed and executed content for web, email, video, sales enablement, and social media.
- Collaborated with designers and marketing automation teams to enhance demand-generation efforts.
- Optimized website content, blogs, and product pages, increasing organic traffic by 130%.
Copywriter & Content Manager
Agency Experience
Minneapolis, MN
01.2015 - 2021
- I began my career working in marketing agencies, learning how to create and deploy digital marketing strategies.
- From 2018-2020, I managed a content team of four.
Education
MFA - Creative Writing
Hamline University
Saint Paul, MN01.2015
Bachelor of Science - History
Minnesota State University
Mankato, MN12-2011
Skills
- Manage 4 Direct Reports
- EOS Experience
- Content Marketing
- Search Engine Optimization
- B2B & B2C Digital Marketing
- WordPress & WebFlow
- Custom GPT Engineering
- Hubspot
- Spotify Advertising
- Resonate
- Google Analytics 4
- Meta Advertising
- P&L Ownership
- Video Scripting
- Product Marketing
- Branding, Messaging & Positioning
Timeline
Sr. Digital Campaign Supervisor
Tunheim
01.2024 - Current
Sr. Content Marketing Manager
Instruqt
07.2022 - 06.2024
Sr. Content & SEO Manager
Andros
04.2021 - 07.2022
Copywriter & Content Manager
Agency Experience
01.2015 - 2021
MFA - Creative Writing
Hamline University
Bachelor of Science - History
Minnesota State University
Unique Facts
- I was a semifinalist for the Funniest Person in The Twin Cities Standup Competition in September 2024 placing 6th out of 140 comedians.
- I am a published short story writer.
- I spent two years covering the NFL as a columnist for Bleacher Report.