Paula Butina
Lino Lakes
Summary
Accomplished district manager with a proven track record in leading multiple retail locations and achieving significant results. Expertise in developing strong team dynamics and implementing data-driven strategies that consistently exceed KPIs. Focus on enhancing customer experiences and visual merchandising while maintaining budgetary discipline.
Overview
42
42
years of professional experience
Work History
District Manager
Hallmark
Kansas City
02.2014 - 03.2026
- Enhanced store performance and customer satisfaction by establishing clear accountability measures across the district.
- Successfully led 18 stores in 5 states.
- Conducted regular store visits to ensure compliance with company policies and identify areas for improvement.
- Analyzed sales data to identify trends, to deliver KPI results and optimize inventory management practices accordingly.
- Coordinated staff scheduling to maximize coverage during peak hours and meet customer demand.
- Implemented visual merchandising best practices for consistent presentation across all stores.
- Developed a succession pipeline by identifying top performers across all levels.
District Manager
Gap, Inc.
Minneapolis
09.2005 - 01.2014
- Achieved over 55 million in sales volume across Banana Republic Factory Stores, Gap Outlet, and Old Navy Outlet.
- Delivered consistent results exceeding company expectations across all metrics.
- Mentored future district managers through Gap's ICON program to enhance leadership skills.
- Identified and promoted two district managers, enhancing leadership within the team.
- Trained district managers on visual execution to ensure uniformity and quality.
- Executed visual standards across all stores, elevating brand presentation and customer experience.
- Managed payroll adherence to company expectations, supporting effective budget management.
District Manager
Bath & Body Works
Minneapolis
07.2001 - 07.2003
- Coached and developed teams to enhance service quality and achieve sales objectives.
- Sourced and recruited top talent through targeted outreach strategies.
- Monitored expenses and controlled payroll costs to exceed budget goals.
- Maintained composure among store teams during high-pressure situations involving potential threats at Mall of America.
District Manager
Disney Stores
Minneapolis
07.1996 - 07.2001
- Provided ongoing coaching and training for store managers on how to maximize productivity and profits.
- Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
- Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
District Manager
Limited Brands Inc.
Minneapolis
06.1984 - 07.1996
- Achieved recognition as top-performing district manager after two years in Minneapolis, leading to promotion in Columbus, Ohio.
- Promoted to district manager at Victoria's Secret following success as top store manager at The Limited.
- Motivated team to exceed sales targets and improve customer engagement through regular visits and positive reinforcement.
- Earned multiple awards for district performance, including trips to England and a Rolex watch, recognizing exceptional results.
- Developed two district managers during tenure with The Limited, fostering leadership skills.
- Established visual execution standards for Victoria's Secret stores, improving brand presentation consistency.
- Trained district managers and store managers on effective recruitment strategies.
Education
Bachelor of Science -
University of Minnesota
Minneapolis, MNSkills
- Sales analysis
- KPI results
- Effective communication
- Customer service
- Budget management
- Visual merchandising
- Performance management
- Team building
- Leadership development
Accomplishments
- Disney Spirit Award awarded to 1% of the employees for outstanding leadership, results and Disney culture.
Timeline
District Manager
Hallmark
02.2014 - 03.2026
District Manager
Gap, Inc.
09.2005 - 01.2014
District Manager
Bath & Body Works
07.2001 - 07.2003
District Manager
Disney Stores
07.1996 - 07.2001
District Manager
Limited Brands Inc.
06.1984 - 07.1996
Bachelor of Science -
University of Minnesota